Vice President, Strategic Planning, Advertising Effectiveness, Healthcare Consulting @ The Nielsen Company
BS, Biology, Spanish @
BRAND MARKETING - SALES FORCE EFFECTIVENESS - OPERATIONS - SALES FORCE OPERATIONS - SFE ALIGNMENT SIZE STRUCTURE TARGETING - INSIGHTS - ANALYTICS - MARKET RESEARCH - MARKETING MIX MODELING - PRIMARY RESEARCH - SECONDARY RESEARCH – CONSULTING - REVENUE GENERATING SENIOR LEADER - RESEARCH & DEVELOPMENT - LEAN SIX SIGMA - PROJECT MANAGEMENT - INTERNATIONAL - MATRIX
BRAND MARKETING - SALES FORCE EFFECTIVENESS - OPERATIONS - SALES FORCE OPERATIONS - SFE ALIGNMENT SIZE STRUCTURE TARGETING - INSIGHTS - ANALYTICS - MARKET RESEARCH - MARKETING MIX MODELING - PRIMARY RESEARCH - SECONDARY RESEARCH – CONSULTING - REVENUE GENERATING SENIOR LEADER - RESEARCH & DEVELOPMENT - LEAN SIX SIGMA - PROJECT MANAGEMENT - INTERNATIONAL - MATRIX LEADERSHIP SKILLS - PROFIT & LOSS (P&L)
Senior cross-functional leader with extensive customer focused consulting, marketing, market research and analytics experience in the pharmaceutical (Rx), over-the-counter (OTC), Rx-to-OTC Switch, consumer package goods (CPG), Consumer Healthcare, medical device, hospital and healthcare industries. Expertise in marketing, advertising, sales, market research, consulting, finance, P&L responsibility and R&D.
Senior Manager, Strategic Sales and Marketing Insights and Operations Excellence @ Embedded on Sales, Marketing, Strategy, R&D, Supply and Operations teams to improve sales, share and profit.
Healthcare & Managed Care Marketing (Flonase Allergy Relief, North America), Senior Manager (’14-’15)
Strategic Planning & Operational Excellence (TUMS, North America; Odol-Med3, Europe), Senior Manager (’14). Insights - Consumer need states and brand equity diagnosis.
Consumer & Professional (HCP) Relationship Marketing (Sensodyne, Pronamel, Biotene, Polident, Poligrip, Aquafresh, North America), Senior Manager (’13-’14). Insights - HCP & Digital.
Hispanic & Multicultural Marketing (TUMS, Aquafresh, Sensodyne, Nicorette, Nicoderm, Panadol, Scotts Emulsion, Horlicks North America), Senior Manager (’12-’13). Insights - Consumer & Analytics.
New Product Innovation & Marketing Strategy (Nicorette, Nicoderm), Senior Manager (’12-’14). Insights - New Product Innovation
Additional GSK assignments include: Sales Force Effectiveness (MCO Strategy, Global Benchmarks, White Space Strategy, Alignment, Expansion); Digital (CRM, PRM and e-Commerce Strategy); Strategic Planning, Portfolio Management, Project Management and Operations Excellence Lean Six Sigma. From April 2012 to Present (3 years 9 months) Senior Management Consultant, Sales, Marketing and Strategic Planning @ Expanded Marketing Mix Modeling and Patient Level Data Practices; led overseas (India) team; grew OTC, CPG, Pharmaceutical and Retail clients to increase revenues to $1.375MM.
Sales Force Size & Structure - Strategic Planning & Acquisition Integration: For an Rx, OTC and CPG manufacturer (Valeant, J&J Ortho-Derm, Dermik), led the Sales Force Professional (HCPs) and Retail (Food, Drug, Mass) integration for two acquisitions valued at $425M and $345M; acquisitions grew revenues 17% to $2.7B. From 2011 to 2013 (2 years) Vice President, Strategic Planning, Advertising Effectiveness, Healthcare Consulting @ Vice President, Strategic Planning & Advertising Effectiveness Consulting (‘10). Developed Rx/OTC/CPG/Retail/Media digital solutions and signed $700K to exceed objectives 40%.
Vice President, Strategic Client Consultant (‘08-‘10). Increased customer satisfaction (Novartis, Pfizer, Bayer) 17%; increased revenues 48% ($13MM); increased RFP 195%. Published: Heartburn Rx-to-OTC Switch; H1N1 Impact & Digital Social Media; Drug Warning & Digital Social Media; Rx-to-OTC Switch and Shopper Consumption Segmentation.
Vice President, Healthcare Consulting (OTC, CPG, Pharma) (‘07-‘08). Increased sales $1.6M. From 2007 to 2010 (3 years) Product Line Director, Consumer Insights, Analytics & Marketing Effectiveness Consulting Practice @ Conceived practice to reach $6M, 134% growth and develop 28-person team which contributed 20% of the corporate revenue growth. Implemented a process improvement initiative using Lean Six Sigma tools to reduce costs 44% and increase operating income by $1.3M. From 2003 to 2007 (4 years) Greater Philadelphia AreaDirector, Sales, Marketing Outcomes HEOR Consulting @ From 2002 to 2004 (2 years) Greater New York City AreaManagement Consultant, Life Science & Technology Practice @ OE Turnaround for Supply Manufacturing Services: Led turn-around of a $1BN (GlaxoSmithKline) manufacturing division (Catalytica) for acquiring company (DSM); removed 30% of costs ($100M).
OE R&D: Facilitated Lean Six Sigma Kaizens to reach bench to bedside process in 1,000 days. From 2001 to 2003 (2 years) Greater Boston AreaDirector, Management Consultant @ From 1999 to 2001 (2 years) Greater Chicago AreaBrand Marketing Manager; District Manager @ Brand Marketing Manager (Vicoprofen)
District Manager (HCP and Retail; Vicoprofen)
Ranked #1 and #2 district for sales growth. Promoted sales representative to district manager and two sales representatives to specialty sales force. Developed and implemented a sampling strategy and Lean Six Sigma tools to save $2M. From 1998 to 2000 (2 years) Greater Chicago AreaBrand Marketing Manager, Sales & Hospital Specialty Representative @ Hospital Specialty Representative (Propulsid, Duragesic, Risperdal),
Sales Representative (HCP & Retail; Propulsid, Hismanal, Duragesic, Nizoral, Tylenol, Ultram),
Brand Marketing Manager (Propulsid, Duragesic, Sporonox, Nizoral, Hismanal, PepcidAC)
Ranked top 10% achieved above quota with all promoted product lines. From 1994 to 1998 (4 years) Emergency Room Tech / Nursing @ From 1992 to 1995 (3 years) Greater Philadelphia Area
MBA @ The University of Chicago - Booth School of BusinessBS, Biology, Spanish @ Villanova UniversityNortheast Catholic High School for Boys Jim Mansfield is skilled in: Analytics, Market Research, Strategy, Cross-functional Team Leadership, Strategic Planning, Lean Six Sigma, Digital Marketing, Marketing, Sales Force Effectiveness, HEOR, Market Analysis, CRM, Management, Marketing Strategy, Sales Effectiveness, Segmentation