Jim Haley's Email

Extensive experience in internet, travel, financial services, and airline industries including roles in online and offline marketing, strategy, account management, business development, partner marketing, sales, and product marketing. Specialties: Online marketing, paid search (SEM), organic search (SEO), e-mail marketing, lead generation, social media, partnership marketing, affiliate marketing, brand management, guerilla marketing, product marketing, strategy, account management, business development, segmentation, targeting, competitive analysis, marketing research and sales.

Senior Director, Business Devleopment @ Lead business development and online partnership management activities for Elevate's US products, RISE (risecredit.com) and Elastic (elastic.com). Spun off from Think Finance in May of 2014, Elevate’s innovative online credit solutions provide immediate relief to customers today and help them build a brighter financial future. Our company’s products are more responsible and transparent and cost less than the alternatives available to the millions of consumers not well served by traditional credit providers. Elevate is committed to rewarding borrowers’ good financial behavior with features like lower interest rates, free financial training, and free credit monitoring. Elevate is privately held and is backed by some of Silicon Valley's most respected venture capital firms including Sequoia Capital and Technology Crossover Ventures. From October 2015 to Present (3 months) Dallas/Fort Worth AreaSenior Director of Marketing @ Led online marketing activities for Elevate's US products, RISE (risecredit.com) and Elastic (elastic.com). These efforts included paid search (SEM), organic search (SEO), affiliates, strategic partners, Facebook advertising, online display, e-mail, and social media. Spun off from Think Finance in May of 2014, Elevate’s innovative online credit solutions provide immediate relief to customers today and help them build a brighter financial future. Our company’s products are more responsible and transparent and cost less than the alternatives available to the millions of consumers not well served by traditional credit providers. Elevate is committed to rewarding borrowers’ good financial behavior with features like lower interest rates, free financial training, and free credit monitoring. Elevate is privately held and is backed by some of Silicon Valley's most respected venture capital firms including Sequoia Capital and Technology Crossover Ventures. From May 2014 to October 2015 (1 year 6 months) Dallas/Fort Worth AreaSenior Director of Marketing @ Led 7 person online marketing team responsible for driving profitable leads for our portfolio of products, including our flagship product RISE, through paid (SEM) and organic (SEO) search, affiliates, partners, targeted Facebook campaigns, online display, e-mail, and social media for a quickly growing, dynamic, financial tech company. Think Finance was ranked #2 on Forbes.com's 'America's Most Promising Companies' list (Feb 2013). I was originally hired as a Director of Online Marketing, but was promoted to Senior Director in the Spring of 2013. From August 2012 to May 2014 (1 year 10 months) Dallas/Fort Worth AreaDirector, Partner Marketing @ Led the 6 person Partner Marketing team for Match North America, which prospected for, negotiated deals with, and managed the strategic relationships with over 30 partner sites -- such as Yahoo! and MSN -- our affiliate marketing program, and Match's editorial initiatives. I worked with these partners to drive incremental traffic to Match.com through the optimization of online inventory, landing pages, promotions, etc. Sr. Manager, Partner Marketing from June 2007 to July 2010. Director, Partner Marketing from July 2010 to August 2012. From June 2007 to August 2012 (5 years 3 months) Sr. Manager, Marketing @ Responsible for Chemistry.com's, Match.com's start-up site, marketing strategy and implementation. This included online display, partner marketing, business development, event planning, CRM, and direct mail. I also assisted with SEM and offline media campaigns, our very successful 'Rejected' TV campaign. From August 2006 to June 2007 (11 months) Sales Director @ Negotiated new airline distribution deals that resulted in over $75M in revenue per year. Developed strong account relationships with major US airline accounts, which represented over $150M of annual revenue. Worked with product marketing and development to incorporate market needs into future product strategy. From February 2005 to August 2006 (1 year 7 months) Dallas/Fort Worth AreaSr. Product Marketing Specialist @ Responsible for all marketing activities for Sabre™ AirCrews™, a product with annual revenues over $13M, including: Launched new module of product suite - AirCrews™ Disruption Control Planned and executed international road show to introduce potential customers to new functionality and get feedback Worked with cross functional team to incorporate market feedback into product direction Designed messaging, sales presentations, press releases, and external quarterly newsletters Conducted focus group sessions to collect market feedback Produced marketing collateral, interactive CDs, pricing, and sales kits From June 2003 to February 2005 (1 year 9 months) Dallas/Fort Worth AreaAccount Executive @ Sold recruiting packages to corporations. Exceeded sales goals each month by more than 25%. Left this position to go to graduate school. From January 2001 to August 2001 (8 months) Recruiter @ Developed various marketing promotions, such as car giveaways and on-campus rock concerts, to generate brand awareness and acquire the resumes of the top technical students at some the elite universities in US and Canada. Regularly delivered presentations to auditoriums of over 100+ students and faculty about the companies we managed the recruiting efforts for (Trilogy, Amazon, and dozens of start-ups). From May 1998 to January 2001 (2 years 9 months)

MBA, Marketing and Strategy @ Southern Methodist University - Cox School of Business From 2001 to 2003 BJ, Public Relations @ The University of Texas at AustinTrinity UniversityMemorial High School Jim Haley is skilled in: New Business Development, Online Marketing, Account Management, Partner Relationship Management, Client Relationship Building, Business Analysis, Performance Metrics, Financial Modeling, Marketing Strategy, Business Strategy, Team Leadership, Team Building, Marketing ROI, Innovation, Problem Solving