Director of Marketing
May 2015 to Present
Greater New York City Area
Senior Director of Marketing
April 2014 to March 2015
Head of US Partnerships
July 2012 to March 2014
Business Development Associate
October 2010 to June 2012
Universal Music Group
Assistant to VP of Product Development
September 2008 to October 2010
Universal Music Enterprises
September 2007 to September 2008
AMS Artists Management
2008 to 2008
I am a strategic marketer and business development lead with 7+ years experience; a true big picture thinker. My expertise spans across many areas of marketing, business and product development, including strategic planning, affiliate marketing, brand management and partnerships.I have a passion for making the world a better place, connecting people, brands and charitable initiatives to develop innovative campaigns and partnerships that drive awareness, engagement and growth. I have successfully secured and executed over 500+ retail, brand and strategic partnerships to date, with the likes of Nordstrom, Macy’s, Zappos, Bed Bath and Beyond, AOL's StyleList, Contiki, Her Campus, Soho House, A Small World, Exclusive Resorts, and more. Skills: Strategic Partnerships Partnership Marketing Business Development Digital Marketing Negotiations Affiliate marketing Email marketing Social Media marketing Microsoft Office, Salesforce, Google Analytics, Adobe Photoshop and IndesignDirector of Marketing @ From May 2015 to Present (8 months) Greater New York City AreaSenior Director of Marketing @ Tinker Tailor is the first digital destination for the customization and creation of luxury fashion. - Responsible for identifying, developing and executing strategic partnerships and campaigns including Soho House and A Small World. - Manage multiple projects spanning across Business Development, Email Marketing, Branding, Social Media, PR, Events, and Partnerships - Evaluate, manage and execute event opportunities, including sponsorships, private shopping events and member only events. - Organized and produced Art Basel pop up shop and private event celebrating OSMAN’s Collective; developed, managed and led sponsorship for ASW’s 10th Anniversary Winter Weekend in Gstaad. From April 2014 to March 2015 (1 year) Head of US Partnerships @ -Developed, managed and led all US business and operations. -Conceptualized, managed and executed all marketing and commercial strategies as well as US marketing campaigns and initiatives. -Oversaw the integration and account management of hundreds of brand and retail partners, affiliate platforms, new business platforms and strategic partners including Nordstrom, Macy’s, Zappos, Top Shop, Victoria Secret, HerCampus, AOL’s StyleList. Contiki, Shopify, Linkshare and more. From July 2012 to March 2014 (1 year 9 months) Business Development Associate @ -Responsible for identifying, acquiring and implementing new top tier brand partners including Alex & Ani, Henri Bendel, Vix Swimwear, Tretorn, Vera Bradley, and more. -Top sales manager, created some of their most successful ecommerce events at the time; 145+ new partners. -Liaised between marketing and merchandising teams to develop strategic partners, creating proposals and presentations to address client goals. -Managed special marketing initiatives including sponsored giveaways, content, pr opportunities themed sales, affiliate marketing, on-site advertising and more. From October 2010 to June 2012 (1 year 9 months) Assistant to VP of Product Development @ -Managed and developed new revenue generating products, services and tools for label groups. -Identified and cultivated strong partnerships including Pandora, Shazam, Smule/Antares, -Researched, developed and piloted marketing programs with 3rd party developers, both online and mobile including a mobile campaign with ChaCha Mobile/Island Def Jam for Justin Bieber and Parachute releases. -Brainstormed concepts, established business models and helped develop game play Helped market and launch UMG's SixString iPhone app at SXSW From September 2008 to October 2010 (2 years 2 months) Intern-A&R @ -Assisting in the development of re-issues for Verve, Motown and Universal Managing special marketing initiatives: sampling, sponsored giveaways, content, PR opportunities, themed sales and affiliate marketing and on-site advertising -Researching music and organized by genre for national ring-tone and ring-back tone promotion for Motown -Creating play lists for top forty artists which appeared on national retail compilations -Researching artists and music, and writing artist trivia questions for Motown trivia game From September 2007 to September 2008 (1 year 1 month) Intern @ -Drafting Artist performance agreements -Assisting in the creation and finalization of detailed itineraries and tour schedules for National and International tours -Handling Payroll, Calendaring, Office Mailing, and all other daily Administrative duties From 2008 to 2008 (less than a year) BA of Political Science, Political Science, Music Management @ William Paterson University of New Jersey From 2006 to 2008 Political Science @ Seton Hall University Jennifer Yassen is skilled in: Strategic Partnership Management, Marketing Strategy, New Business Development, Negotiation, Charity Marketing, Maintaining Strong Client Relationships, Integrated Brand Marketing, Strategic Thinking, Marketing Communications, Social Media Marketing, Strategic Partnerships, Strategy, Product Development, Integrated Marketing, Entrepreneurship
What company does Jennifer Yassen work for?
Jennifer Yassen works for Allure Eyewear
What is Jennifer Yassen's role at Allure Eyewear?
Jennifer Yassen is Director of Marketing
What industry does Jennifer Yassen work in?
Jennifer Yassen works in the Apparel & Fashion industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 4 month(s)
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