Group Operations Manager at W. Short Hotel Group
W. Short Hotel Group
August 2014 to Present
September 2013 to August 2014
Grape and Wine Research and Development Corporation
July 2012 to August 2013
McLaren Vale Beer Company
Brand & Communications Consultant
June 2011 to July 2012
August 2010 to January 2012
What company does Jennifer Russell work for?
Jennifer Russell works for W. Short Hotel Group
What is Jennifer Russell's role at W. Short Hotel Group?
Jennifer Russell is Marketing Manager
What industry does Jennifer Russell work in?
Jennifer Russell works in the Marketing and Advertising industry.
I am a communications and marketing professional with a passion for food, wine, beer and travel. I have broad expertise across a range of communications and marketing disciplines. As Marketing Manager for the W. Short Hotel Group, I am responsible for developing & implementing strategic marketing plans across a portfolio of dynamic venues. Prior to this I managed a portfolio of liquor clients at creative agency, AJF Partnership. I have spent time in SA, talking about wine for a living as Communications Adviser at GWRDC. I have also worked as a brand and communications consultant for McLaren Vale Beer Company, following management of several beer and wine accounts within the CUB and Treasury Wine Estates portfolios at PR and marketing agency Liquid Ideas. I was previously on the South Australian Committee of Wine Communicators of Australia and I was also a committee member of the Adelaide Food and Wine Festival. Putting aside wine, I’d like to think I could have been a triple threat in another life, with a love of music, dance and drama.Marketing Manager @ Responsible for developing & implementing strategic marketing plans across a portfolio of iconic venues. From August 2014 to Present (1 year 5 months) Sydney, AustraliaAccount Manager @ • Managing a portfolio of clients across the liquor industry • Building and maintaining strong relationships with clients, understanding the brand and their needs • Managing projects and respective teams from creative brief through to production and delivery • Delivering through-the-line campaigns for clients, managing various larger integrated ATL and BTL marketing campaigns and smaller ad hoc creative projects • Delivering digital and social media solutions for clients as part of the overall campaign strategy. • Creating project timelines and holding agency teams accountable to them • Tracking effectiveness of projects and campaigns across multiple agency departments • Forecasting and budgeting From September 2013 to August 2014 (1 year) Communications Adviser @ • Corporate communications focus • External communications - media and stakeholder relations • Internal communications • Strategic planning - development and execution of a new corporate communication plan • Development of new corporate branding • Responsible for writing all corporate strategy and reporting documents • Presentation and speech writing for Chairman of the Board and the Executive Director • Management of social media platforms • Project management of new corporate website. • Event management • Article writing, proofing and editing • Development and compilation of e-newsletters & evaluation through Campaign Monitor • Management of sponsorship opportunities and negotiation of terms From July 2012 to August 2013 (1 year 2 months) Brand & Communications Consultant @ Coordinating and implementing brand and communications strategies for McLaren Vale Beer Company. • Developing marketing and communication plans for masterbrand, NPDs and key announcements • Media relations • Copywriting for website, marketing materials and collateral • Social media • Brand activation, including specialised tastings and festivals • Function and event management • Budget planning • Managing seeding and sponsorship opportunities • Hospitality management From June 2011 to July 2012 (1 year 2 months) Account Manager @ Worked across several beer and wine accounts within the CUB and Treasury Wine Estates portfolios. • Account management of PR campaigns in lifestyle, food and beverage industries. • Development of communication and PR plans • Media relations - consumer, trade and marketing media • Event management. • Copywriting for invitations and collateral • Copywriting for company website and brand account websites • Targeted brand seeding and sponsorship. • Social media management • Close communication with graphic designers and creative teams • Budget management for a diverse range of projects. • Developing and monitoring the achievement of KPIs • Post-event and post-campaign reports and success evaluation • Participating in overall team brainstorming and creative sessions From August 2010 to January 2012 (1 year 6 months) Bachelor of Media and Cultural Studies, PR & Communications @ Macquarie University From 2007 to 2009 Jennifer Russell is skilled in: Strategic Communications, Public Relations, Event Management, Wine, Marketing Communications, Strategic Planning, Social Media, Corporate Communications, Marketing Strategy, Internal Communications, Social Media Marketing, Stakeholder Engagement, Digital Marketing, Brand Implementation, Brand Management
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 3 month(s)
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