Digital Marketing Associate Director @ Whole Foods Market
Social Media and Digital Marketing Manager @ Whole Foods Market
Freelance Social Media Manager @ Jill Stuart International
An expert in the digital realm with an in depth knowledge of social media technologies and a track record of successful digital campaigns. Effectively strategizes digital opportunities for global brands creatively executing meaningful partnerships to cultivate buzz. Produces unique digital and editorial content, driving online sales and building each brand’s specific lifestyle. Proven expertise leveraging strategic and
An expert in the digital realm with an in depth knowledge of social media technologies and a track record of successful digital campaigns. Effectively strategizes digital opportunities for global brands creatively executing meaningful partnerships to cultivate buzz. Produces unique digital and editorial content, driving online sales and building each brand’s specific lifestyle. Proven expertise leveraging strategic and on-brand partnerships, optimizing engagement through a hybrid of social media channels, crafting creative and tailored marketing strategy, conceptualizing and implementing influencer campaigns.
SKILLS: social media management and elevation, digital strategy, blogger seeding and strategic partnerships, event planning and execution, project management
TOOL SET: Facebook, Twitter, Instagram, Instagram Video, Vine, Pinterest, Foursquare, YouTube, Google+, Tumblr, Lookbook.nu, OfferPop, Wildfire, Buddy Media, Radian6, HootSuite, Sprout Social, Social Mention, Google Analytics, Google AdWords, CisionPoint, Compete, Basic Adobe InDesign, Illustrator + Photoshop, Microsoft Word, Excel + Powerpoint
Social Media and Digital Specialist @ Manage Whole Foods Market’s Northeast Regional social media efforts (New York, New Jersey and Connecticut) through strategic online promotions and digital initiatives, driving customer acquisition, sales, customer retention and regional brand awareness.
Partner with Northeast Marketing Team Leaders providing guidance on social media best practices, facilitating management of all digital assets including but not limited to Website, E-commerce, Facebook, Twitter, Instagram as well as emerging platforms or tools.
Manage and expand the Regional email marketing program, coordinating web site efforts, facilitating social media advertising and promotion while growing sales and general brand awareness. From November 2014 to Present (1 year 2 months) Greater New York City AreaFreelance Social Media Manager @ Develop a cohesive social media calendar and strategy surrounding the Spring 2015 show at MBFW
Utilize blogger relationships to secure top digital influencer attendees at the Spring 2015 show
Track and report on all social media efforts in real time providing analytics for future best practices From August 2014 to September 2014 (2 months) Account Manager, Digital @ Continue all activities and duties developed as a Senior Account Coordinator
Manage and mentor all coordinators and assistants on the team providing in depth knowledge on a variety of larger digital partnerships From May 2014 to August 2014 (4 months) Senior Account Coordinator, Digital @ Work with upwards of ten fashion and beauty clients at a time to manage and strategize messaging for all social media platforms
Utilize relationships with top tier fashion bloggers or digital influencers to gain valuable press, social media mentions, and develop brand ambassadors for clients
Plan and execute creative, digital centric partnerships or events with online editors
Provide clients with weekly and monthly reporting tracking social media efforts and partnerships
Attended Mercedes Benz Fashion Week on behalf of clients to capture social media material From October 2012 to April 2014 (1 year 7 months) Social Media Manager @ Manage and implement a new strategy for all social platforms
Brought the Shoptiques Klout score from below 20 to 50 making the company a “Specialist”
Attended WWD Magic and Project 2012 extended the Shoptiques Blogger network
Produced and Executed the Shoptiques.com Boutique Chic Fashion Show From July 2012 to October 2012 (4 months) Social Media Manager @ Strategize and manage the Betsey Johnson Facebook, Twitter, Pinterest, Instagram, Tumblr and Foursqaure accounts
Began the Betsey Johnson Instagram and Tumblr accounts accumulating over 50K followers in 3 months
Provided Betsey Johnson followers with live tweets and posts during the Betsey Johnson Spring 2012 and Fall 2012 Fashion Shows at Mercedes Benz Fashion Week
Brought Betsey Johnson's Klout score from below 40 to 79 making her a "Thought Leader"
Began and implemented Betsey Johnson blogger program developing relationships with top influencers From May 2011 to June 2012 (1 year 2 months) Executive Assistant @ Assistant to the CFO, CEO, and all other executives
Assisted the wholesale team at Fall 2011 Coterie
Assisted with Fall 2011 fashion show at Mercedes Benz Fashion Week From December 2010 to May 2011 (6 months) Sales Associate @ Sold Betsey Johnson clothing to customers
Upheld Betsey Johnson customer service ethics
Experience with Retail Pro From October 2010 to December 2010 (3 months) Public Relations Intern @ Handled sample traffic
Coordinated and organized press contacts and mentions
Assisted with the Spring 2011 fashion show at Mercedes Benz Fashion Week From March 2010 to October 2010 (8 months)
Bachelors, Design and Management; Business Administration @ Parsons The New School for Design From 2007 to 2011 Jennifer Heal is skilled in: Styling, Fashion, Visual Merchandising, Illustrator, Social Networking, Social Media Marketing, Community Organizing, Team Oriented, Online Branding, Brand Development, Brand Communication, Social Media, Blogging, Fashion Shows, Public Relations, Digital Marketing, Digital Media, Digital Strategy, Facebook