Upside is the only closed-loop online activation and monetization platform for consumer packaged goods (CPG) brands. Upside tracks over 48 billion online consumer psychographic expressions (Facebook, Twitter, Pinterest and Google+) which our algorithm converts into unique, actionable demand signals with offline (in-store) attribution for 365 leading brands and products. Our predictive monetization modeling accurately forecasts promotion revenue
Upside is the only closed-loop online activation and monetization platform for consumer packaged goods (CPG) brands. Upside tracks over 48 billion online consumer psychographic expressions (Facebook, Twitter, Pinterest and Google+) which our algorithm converts into unique, actionable demand signals with offline (in-store) attribution for 365 leading brands and products. Our predictive monetization modeling accurately forecasts promotion revenue lift based on individual consumer price elasticity, social engagement and audience volatility. Upside puts brand marketers in control with the ability to take action in real-time to activate sales. Based in Seattle, Upside was named Cool Technology Company in Consumer Goods for 2012 by Gartner Research and Top 30 Mobile Marketing Startup by Mondelez in 2013.
Previously, Jeff was the CEO and founder of Kineticsware, Inc. a provider of trade promotion management solutions for the consumer goods value chain. Kineticsware had 50 employees and 142 customers in 5 countries.
Prior to founding Kineticsware, Jeff was the global director of business management for the Microsoft Dynamics AX product line of Microsoft Corporation. His responsibilities included worldwide P&L performance, business and channel development, partnerships, investments and acquisitions. Before Microsoft, Jeff was a senior executive and board member with several startup software companies focused on enterprise software and digital media. He also spent five years as a partner at a venture capital firm funding and building growth companies. Jeff started his career as an investment banker in New York City executing leveraged buyouts and growth financings in consumer products, retail and other industries.
Specialties: Startup software executive with sales and marketing, product management, operations, business development, corporate finance, mergers and acquisitions, venture capital background.
CEO @ The Upside platform puts CPG brands in control of a fast moving market and increasingly price sensitive consumer. Our Dynamic Consumer Exchange gives brands the tools to activate social audiences at the moment of engagement and monetize them at the cash register with personalized price incentives. By transforming the “coupon” into a vehicle for variable pricing and connecting social channels with personal mobile devices brands can establish direct relationships with their fans and benefit from continuous engagement. Build your brand from the bottom up—Activate. Monetize. Personalize. Repeat. From April 2009 to Present (6 years 9 months) Greater Seattle AreaPresident, CEO & Founder @ Responsible for vision, strategy and execution of global industry-specific ISV based on Microsoft Dynamics AX. From September 2006 to January 2009 (2 years 5 months) Director, Dynamics AX @ Global P&L responsibility, product management, marketing and business development including M&A for Microsoft Dynamics AX product line. From July 2004 to June 2006 (2 years) Managing Partner @ Early to mid stage venture fund focused on leading $3 to $10 million investments in enterprise software, targeted media and niche consumer brand sectors. Portfolio companies include thePlatform for Media (sold to Comcast 2006), Verticore Technologies and Stick Networks. From April 1999 to April 2004 (5 years 1 month) Vice President @ Leveraged and High Yield Finance groups From February 1997 to March 1999 (2 years 2 months) Associate @ Mergers & Acquisitions, Global Leveraged Finance, Retail and Healthcare industry group From August 1994 to February 1997 (2 years 7 months) Associate @ Leveraged finance, M&A for retail and consumer products companies From 1994 to 1997 (3 years)
Jeff Sampson is skilled in: Start-ups, Enterprise Software, SaaS, Cloud Computing, FMCG, Executive Management, Social Media Marketing, Mobile Applications, Mobile Payments, Mobile Marketing, Consumer Products, Big Data, Analytics, Mobile Advertising, Social Commerce
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