Account Exec. @ Logical Design Solutions From 2000 to 2003 (3 years) VP Digital Platforms, Channels & Capabilities, North America @ Bayer HealthCare Whippany, New JerseyDirector, US Consumer Health Digital Strategy at Bayer @ Bayer HealthCare Establish a division wide digital strategy that accelerates US OTC digital practices and value through thought leadership in digital innovation and...
Account Exec. @ Logical Design Solutions From 2000 to 2003 (3 years) VP Digital Platforms, Channels & Capabilities, North America @ Bayer HealthCare Whippany, New JerseyDirector, US Consumer Health Digital Strategy at Bayer @ Bayer HealthCare Establish a division wide digital strategy that accelerates US OTC digital practices and value through thought leadership in digital innovation and operational practices that allow Bayer Consumer Health brands to compliantly leverage digital platforms in a way that exceeds customer expectations. Act as a change agent to transform preconceived conventional thoughts about digital marketing and consistently evolve the division's level of thinking to position Bayer Consumer Health as a leader in the industry. Develop digital and social strategic frameworks, playbook and SOPs that guild specific digital brand initiatives as well as across the division to improve customer engagement, advocacy and measurable sales for BCH.• Define and implement consumer-centric approach to align digital best practices with consumer needs• Lead and Implement common digital solutions across the division to increase value and performance of the brands as well ad drive incremental sales for Consumer Health• Maximize brand synergies by identifying trends and suggesting common solutions (ie. vendors/technology) to realize incremental value across the franchise• Optimize brand and divisional digital spend and engagement by establishing and leading a data driven decision making environment From April 2015 to February 2020 (4 years 11 months) Whippany, New JerseyPresident @ Boomerang Pharmaceutical Communications Forward thinking business leader with record of driving company growth by expanding digital offerings, uncovering new business opportunities and enhancing financial and operational performance. A digital marketing strategist with entrepreneurial spirit, known for creating and executing high-impact, ROI-focused marketing campaigns across multiple platforms on regional, national, and international levels.Diverse marketing experience includes working with industry leaders in Global consumer products, pharmaceuticals and life sciences industries to develop and deliver fully integrated, high-impact digital campaigns. Expert in developing and delivering on digital marketing strategies that map to client objectives. From July 2010 to April 2015 (4 years 10 months) Parsippany, New JerseySenior Consultant @ Omniture Provide online business intelligence and analytics, empowering agency and Fortune 500 clients to optimize interactive marketing campaigns and leverage customer trends.• Provide consultative leadership across the suite of Omniture/Adobe products to measure, manage and optimize interactive marketing programs for a portfolio of Agency and Fortune 250 clients.• Developed and delivered multi-channel interactive marketing strategies to optimize program performance and deliver incremental ROI.• Maximized performance for client portfolio by providing knowledge and insight into SiteCatalyst and SearchCenter capabilities; integrated existing marketing campaigns, (SEM, SEO, display, email and social).• Provided ongoing reporting of interactive program performance and presented key insights related to program trends and vertical/competitive intelligence. From January 2009 to July 2010 (1 year 7 months) Account Director @ DigitalGrit / Zeta Interactive Lead a team of Marketing Strategists in the delivery of a full suite of interactive services to Fortune 500 companies. Assist these clients in realizing the full potential of the online channel by building brand equity and delivering increased revenue for these organizations. Clients: Prudential, Pitney Bowes, D&B, Diageo and Avon:• Maintain full P&L and utilization responsibility for portfolio of clients, including managing $2.25 million in annual revenue comprised of SEM, SEO, Email, Display Advertising, Design and Development projects, and a combined media spend of approximately $1.5 million per month. • Subject matter and client services expert in the individual disciplines of Paid Search, Search Optimization, Display Advertising and Email as well as the Marketing Channel as a whole.• Extensive history of partnering with Executive and C level to insure the online channel and associated initiatives are aligned with the strategic vision both online and offline. From August 2006 to January 2009 (2 years 6 months) Director, Internet Marketing @ Allied Office Products • Oversaw the design, maintenance and marketing for eight web properties and several brands that drive $140 million in annual sales.• Served as a member of Internet Steering Committee, (SVP Marketing, SVP Merchandising, SVP IT, Director eCommerce and President), tasked with the development of the strategy for building out on existing eBusiness infrastructure. Chaired the Internet Implementation Committee responsible to construct the road map to deliver on this eBusiness strategy.• Championed the development of Online Marketing Plan in partnership with merchandising for a consistent message to support business capabilities and manufacturer messaging across all digital properties.• Developed and delivered customer acquisition and retention strategies to maximize page views for multiple Allied web Properties. Leveraged newsletters, taxonomy changes, site redesigns, and integrated offers to achieve goals. From August 2005 to August 2006 (1 year 1 month) Founder @ Engine Result, Inc. Leverage Business Relationships and eMarketing expertise to assist clients in building and leveraging an Online Marketing strategy to aggressively grow their business. Mature understanding of Internet Marketing best practices with highly developed experience of technologies and partnerships that drive eBusiness. Advanced knowledge of digital advertising vehicles including, Search Engine Marketing, Online Advertising, Email and Affiliate Marketing, Usability and Optimization best practices, and the costs associated with developing and executing on these initiatives. Strong analytical skills and abilities in developing ROI tools appropriate to insure successful eMarketing initiatives.• Provided direction and professional services for small to mid size clients on a variety of eBusiness solutions from defining vision and strategy to delivering on these initiatives. From October 2003 to August 2005 (1 year 11 months) Marketing Director @ BabyAge The premier online retailer of pregnancy, infant and juvenile products.• Recruited by top leadership to deliver a comprehensive, integrated Internet marketing strategy.• Increased brand awareness and drove $12 million in annual sales by negotiating, implementing and optimizing all online acquisition campaigns and partnerships. From September 2003 to July 2005 (1 year 11 months)
Logical Design Solutions
2000 to 2003
VP Digital Platforms, Channels & Capabilities, North America
Whippany, New Jersey
Director, US Consumer Health Digital Strategy at Bayer
April 2015 to February 2020
Whippany, New Jersey
Boomerang Pharmaceutical Communications
July 2010 to April 2015
Parsippany, New Jersey
January 2009 to July 2010
DigitalGrit / Zeta Interactive
August 2006 to January 2009
Allied Office Products
Director, Internet Marketing
August 2005 to August 2006
Engine Result, Inc.
October 2003 to August 2005
September 2003 to July 2005
What company does Jeff Rasp work for?
Jeff Rasp works for Logical Design Solutions
What is Jeff Rasp's role at Logical Design Solutions?
Jeff Rasp is Account Exec.
What industry does Jeff Rasp work in?
Jeff Rasp works in the Marketing and Advertising industry.
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