Jayson Baron's Email Addresses & Phone Numbers

📖 Summary

Partner, Director, Search & Social @ Mindshare Accounts: Jaguar, Land Rover, Bank of New York Mellon, MoMA From May 2016 to September 2018 (2 years 5 months) New York, NYAssociate Director, Search & Social @ Mindshare Accounts: Jaguar, Land Rover, Unilever, Bacardi, TGI Fridays, MoMA From January 2014 to May 2016 (2 years 5 months) New York, NYSearch Manager @ MediaVest • Managed Paid Search campaigns and maintained client relationships for Walmart • Supervised a Media Analyst and conducted reviews to evaluate performance and grow skill sets• Aligned Search strategy with co-op marketing initiatives and coordinated with both traditional and display media channels to schedule campaigns according to forecasted fluctuations in search activity • Worked with vendors to implement portfolio bid management solutions which improved CPC by over 30%• Integrated Google’s Product Listing Ads into Search which grew to be the most efficient non-branded search program From June 2010 to November 2011 (1 year 6 months) New York, NYSenior Media Planner - Search @ Optimedia • Planned branding and direct response Paid Search campaigns for T-Mobile and BBC America• Worked with client and internal offline media departments to integrate messaging and maximize efficiencies• Defined key performance indicators and developed custom reporting templates specific to clients needs• Utilized vendor relationships to forecast costs, monitor industry trends and test new opportunities From April 2009 to June 2010 (1 year 3 months) New York, NYAccount Manager, Media & Acquisition Services @ Epsilon • Worked directly with VP to plan Paid Search, SEO and Display campaigns for Fortune 500 clients• Implemented Paid Search optimization techniques which led to a 136% increase in conversions and 23% CPA improvement during the first 12 months since agency transition • Conducted Paid Search audits using tools such as ComScore, Compete and AdGooroo From November 2007 to April 2009 (1 year 6 months) New York, NYAccounting Coordinator - MBA Internship @ The Orchard • Provided accounting customer service for the world’s leading digital distributor of music• Conducted due diligence in order to reconcile missing royalty payments • Maintained accounting database and processed outstanding check requests From May 2006 to August 2006 (4 months) New York, NYAd Sales - MBA Internship @ Sirius Satellite Radio • Assisted Account Managers on sales presentations to advertising agencies and media buyers• Wrote and designed sales-sheets for The Howard Stern Show, NFL Radio, Playboy Radio, and Traffic/Weather channels From February 2006 to May 2006 (4 months) New York, NYSales and Marketing Manager / Information Technology Manager @ Studio !K7 Distribution • Worked with 5 person team in the development of marketing campaigns and handled booking of retail and sub-distributor marketing programs for US based Studio K7 Distribution.• Managed the design and build of B2B and e-commerce websites• Developed targeted HTML email newsletter solution to increase the conversion rates of 10,000 subscribers• Implemented Paid Search campaigns which increased visits in excess of 150%• Coordinated highly profitable online contests and in-stores for Grammy award winning artists• Exceeded sales goals for 100+ industry leading retail stores and sub-distributor accounts doubling revenues From April 2000 to November 2005 (5 years 8 months) New York, NYVP, Group Director @ Reprise Digital Accounts: BMW, Rolls-Royce, MINI, Legoland and United States Postal Service New York, New York, United StatesDirector, Global Search Marketing @ Ralph Lauren Brands: Polo Ralph Lauren, Purple Label, Double RL, Lauren From July 2019 to March 2020 (9 months) New York, New York, United StatesPartner, Director, Search & Social @ Wavemaker Accounts: Colgate-Palmolive, Hill's Pet Nutrition and Tom's of Maine From September 2018 to July 2019 (11 months) New York, New York, United StatesDirector, Paid Search @ Reprise Media • Responsible for SEM and Paid Social strategy development and implementation for multiple clients including American Airlines, US Navy and Six Flags• Inspire, manage and mentor a team of three, and provide formal trainings in biddable media, advertising disciplines and industry verticals• Present strategic media plans and new opportunities regularly to clients and deliver comprehensive performance results at quarterly business reviews• Drive all optimization tactics including bid management, account structure and multivariate testing which specifically led to over a 100% improvement in client’s ROI within first 6 months of management• Develop SEO/SEM integration strategy, evaluate and recommend Search opportunities including appropriate media partners and bid/campaign management solutions• Collaborate with SVP to evaluate personnel needs including staffing and resource requirements, identifying strengths and weaknesses of team members, and providing training opportunities to improve or showcase strengths From November 2011 to January 2014 (2 years 3 months) New York, NYBusiness Development (AlleyCorp Company) - MBA Internship @ ShopWiki • Supervised inbound link building project to increase traffic and raise Google PageRank• Integrated Organic Social marketing in to overall online marketing strategy • Wrote B2B collateral for business development efforts• Various market research in preparation for product launches From May 2007 to August 2007 (4 months) New York, NY