Global Recruitment Social Media Manager @ From September 2015 to Present (4 months) Social Media Marketing Department Head @ - Lead social media department to manage the marketing strategies for more than 30 clients, with a focus on engagement, brand awareness, conversions and authenticity
- Developed comprehensive marketing strategies that include print, radio and digital advertising for clients in industries ranging from finance to professional athletes
- Designed organic and paid media content calendars; curated and segmented organic content to increase site traffic and engagement
- Developed and implemented viral marketing campaigns; Mercedes-Benz Evolution Tour campaign exceeded conversion and brand awareness goals by nearly 25%
- Created internal processes and standard operating procedures for on-boarding and managing new and existing clients
- Collaborated with search engine optimization, web development and paid search teams to bring targeted and engaging campaigns to the intended audiences
- Expanded social media marketing tactics to include paid social advertising across Facebook, Pinterest,Instagram and Twitter From December 2013 to September 2015 (1 year 10 months) Freelance Content Writer @ - Developed digital content for company blogs, newsletters and branded marketing materials From April 2013 to December 2013 (9 months) Greater New York City AreaSocial Media & Content Specialist @ - Created high quality optimized content with well-placed inbound links
- Engaged followers and monitored activity on all social media platforms (Facebook, Twitter etc.)
- Handled the development and creation of SEO and geo-targeted SEO pages for all clients
- Developed and pitched, new branded social media marketing campaigns for tier one clients
- Prepared and designed weekly content for client email marketing campaigns and press releases
- Developed Facebook fan page, increased followers, and assisted in creation of Facebook ads
- Assisted in the creation of sales copy for landing pages, display banner ads and mobile marketing From December 2011 to December 2013 (2 years 1 month) Greater New York City AreaSocial Media Coordinator & Copy Editor @ - Proofreading / Copy Editing medical texts and marketing materials
- Maintaining company records and company-wide expense reports
- Engaging clients and the target audience via all branded social media platforms From September 2011 to December 2011 (4 months) Copy Editor Intern @ - Fact checking for content pages and final revision copy editing
- Attending public relations events as company brand ambassador
- Review new products to be considered for the publication
- Note taking during editorial meetings From December 2010 to May 2011 (6 months) Social Media Specialist & Admin @ - Developed a comprehensive web strategy which included SEO, website design overhaul, and social media integration
- Created email newsletter to inform and entice new leads and existing clients
- Increased sales revenue by 32% with daily social engagement via Facebook and Twitter
- Supported accounts staff in order processing
- Assisted design staff in shipping and handling of client orders From April 2010 to December 2010 (9 months) SEO & Content Writer Intern @ - Studied and applied white hat search engine optimization techniques.
- Provided optimized content daily for a variety of clients in fields ranging from law to medicine. From April 2009 to February 2010 (11 months) Greater New York City Area
Bachelor of Arts (B.A.), English Language and Literature, General @ John Jay College of Criminal Justice From 2006 to 2011 Jayelle Dorsainville is skilled in: SEO, Social Media Marketing, Copywriting, Social Media, Copy Editing, Blogging, Facebook, Editorial, Web Content, Content Development, Email Marketing, Content Writing, Publishing, Google Analytics, Corporate Social Media