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Jay Mandel

Vice President, Global Digital Marketing - B2B

Your Brand Coach, Managing Partner @ Royal Ventures

New York, New York, United States

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Jay Mandel's Email Addresses & Phone Numbers

Jay Mandel's Work Experience

Mastercard

Vice President, Global Digital Marketing - B2B

June 2012 to August 2013

Purchase, NY

NRG Energy

Manager, External Communications

March 2005 to February 2006

Princeton, NJ

Your Brand Coach

Personal Branding Coach

New York, New York, United States

Jay Mandel's Education

Wayne Hills High School

Diploma

1992 to 1996

Columbia University

MS, Strategic Communications

2003 to 2005

Syracuse University

BS, Marketing, Entrepreneurship, Information Management and Technology

1996 to 2000

Jay Mandel's Professional Skills Radar Chart

Based on our findings, Jay Mandel is ...

Positive
Initiating
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Based on our findings, Jay Mandel is ...

52% Left Brained
48% Right Brained

Jay Mandel's Estimated Salary Range

About Jay Mandel's Current Company

Mastercard

Spearheaded a three-person team tasked with B2B global digital marketing activities for MasterCard. Led strategic digital development, and managed all aspects of B2B digital programs. Responsible for a $2M+ plus budget and digital marketing relationships. Provided digital/social media leadership in creating/developing The Cashless Conversations Blog, the official blog of MasterCard Worldwide and the Social Newsroom; the blog...

Frequently Asked Questions about Jay Mandel

What company does Jay Mandel work for?

Jay Mandel works for Mastercard


What is Jay Mandel's role at Mastercard?

Jay Mandel is Vice President, Global Digital Marketing - B2B


What is Jay Mandel's personal email address?

Jay Mandel's personal email address is j****[email protected]


What is Jay Mandel's business email address?

Jay Mandel's business email address is j****[email protected]


What is Jay Mandel's Phone Number?

Jay Mandel's phone (212) ***-*216


What industry does Jay Mandel work in?

Jay Mandel works in the Marketing and Advertising industry.


About Jay Mandel

📖 Summary

Vice President, Global Digital Marketing - B2B @ Mastercard Spearheaded a three-person team tasked with B2B global digital marketing activities for MasterCard. Led strategic digital development, and managed all aspects of B2B digital programs. Responsible for a $2M+ plus budget and digital marketing relationships. Provided digital/social media leadership in creating/developing The Cashless Conversations Blog, the official blog of MasterCard Worldwide and the Social Newsroom; the blog serves as a model for other MasterCard blogs around the world. From June 2012 to August 2013 (1 year 3 months) Purchase, NYManager, External Communications @ NRG Energy Oversaw all public relations and communications activities for this global energy company; managed relations with press, generated news releases, pitched stories, and created print collateral. Accountable for enhancing corporate reputation and expanding presence in new media. From March 2005 to February 2006 (1 year) Princeton, NJPersonal Branding Coach @ Your Brand Coach What do you stand for?It's not an easy question to answer but it is especially important, especially in tumultuous times. I can help you.When you define your core values, they guide the decisions you make. My life changed when I defined my core values, and since then, I have refined the process and have helped many people have life-changing revelations that forever changed their lives. My primary offering is a three-session workshop where I will guide you (or a team) to define your core values. From there, you will connect the values with your business/ financial goals. Finally, we will establish a campaign or an ownable movement to drive business growth. New York, New York, United StatesDirector, Marketing, IBM Research @ IBM Defined audience and brand enabling a better understanding of customers to inform decision making.Established events strategy w/ centralized funding and governance enhance recruiting of top talent.Used Science and Star Wars Facebook campaign appeal to a broader consumer base. Created and operationalized an integrated marketing campaign (Holiday 2017) for TJ Bot, a Robot powered by Watson, designed for students to learn STEM and to simplify AI. From May 2017 to December 2017 (8 months) Greater New York City AreaVice President, Global Digital Marketing - Consumer Engagement @ Mastercard Set MasterCard's global social media voice and ensure it is strategic, consistent, localized, and culturally appropriate.Served as the lead for Global Social Media Content Strategy and Operations. Provided six regions and 220 markets with proper tools to complete consistent/on-brand social marketing. Vetted, selected, integrated, scaled and managed global enterprise martech systems.Established the Mastercard Real-Time Marketing Lab and developed a model to iterate and measure global campaigns. Featured in February 2016 Fortune Magazine.Implemented multiple award-winning global campaigns including Open Championship, Rugby World Cup from creative concept, to implementation and quantification. From September 2013 to April 2017 (3 years 8 months) Purchase, NYManaging Partner @ Royal Ventures The Collective NYC is now a part of the Royal Ventures family. The Collective NYC started in 2018 as an experiment in new ways of working and delivering meaningful marketing.Over the last two years, it became apparent that we were on to something, and shifted from a collective of 15 individuals to a more intimate group of companies and individuals grounded in and connected by mutual respect, consistent work ethics, and a passion that motivates each other, our clients, and their customers. Trends and people come and go, but when you find people that respect each other, are driven, have complementary skills, and a shared vision, magic happens. Stay tuned/ follow for updates. Greater New York City AreaStrategic Advisor @ UX Bureau Greater New York City AreaAdjunct Professor Of Marketing @ Sacred Heart University Jack Welch College of Business Teach Graduate and Undergraduate classes in social media marketing and content marketing. Fairfield ConnecticutDirector, Global Digital Marketing - B2B @ Mastercard Collaborated with business owners, agencies, and technology teams to create reusable global technology, services, and capabilities in support of corporate visions. Championed the development/implementation of global sales and marketing center to unify 20 fragmented regional websites on one global platform. The project will save over $1.5M annually. From October 2009 to June 2012 (2 years 9 months) Purchase, NYManager, Digital Marketing @ CIT Orchestrated internal customers, external vendors, and one direct report in the creation and management of CIT’s online presence. Managed a $1M+ digital advertising budget. Screened/negotiated contracts with external agencies based on corporate priorities and guidelines. Designed, content managed, and provided ongoing development for CIT.com. From July 2006 to October 2009 (3 years 4 months) New York, NYSpecialist, Digital Marketing - Consumer, B2B and Internal @ PSEG Directed five team members and a network of 40 content providers in the development of corporate web presence via PSEG.com. Granted oversight for entire corporate intranet following successful external site conversion. From June 2000 to March 2005 (4 years 10 months)


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In a nutshell

Jay Mandel's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

2 year(s), 6 month(s)

Jay Mandel's Willingness to Change Jobs

Unlikely

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