Communications and Web Manager @ Printing Industry of Illinois / Indiana Association
Michigan State University
Advertising and marketing professional (or "growth hacker", the term du jour) with team management experience and an emphasis in digital disciplines and fintech, including search engine optimization, pay per click / search engine marketing, lead gen/lead buying, display, re-targeting, conversion optimization, email marketing, relationship marketing, analytics, and more. Familiarity with direct mail, radio, TV, and out of
Advertising and marketing professional (or "growth hacker", the term du jour) with team management experience and an emphasis in digital disciplines and fintech, including search engine optimization, pay per click / search engine marketing, lead gen/lead buying, display, re-targeting, conversion optimization, email marketing, relationship marketing, analytics, and more. Familiarity with direct mail, radio, TV, and out of home advertising.
Senior Manager Growth Marketing @ LendUp is a socially responsible lender that offers a safe borrowing alternative to consumers that banks and credit unions decline. A Y Combinator veteran, with Series A venture capital round led by Google Ventures, Data Collective, and QED Investors.
I am working with an amazing growth and business development team to scale existing marketing / acquisition channels and develop new channels, including SEO, affiliate marketing, paid search, partnerships, and traditional/offline media.
Additional focus areas include customer and market research, including competitive analysis, 1-1 customer interviews, focus groups, customer surveys, and customer satisfaction (CSAT) programs, and marketing/advertising compliance with relevant laws and regulation, such as ECOA, UDAAP, TILA, GLBA, FCRA, CAN-SPAM, and others. From January 2014 to Present (1 year 10 months) San Francisco Bay AreaOnline Marketing Manager @ Marin Software is providing the leading SaaS revenue acquisition management platform to advertisers and agencies. Top competitors in the space include Kenshoo, Acquisio, Doubleclick, and Adobe.
• Work cross functionally with account management, professional services, support services, and product teams to actively support 25 agency and direct clients with a combined annual spend in excess of $185 million, including: Mediacom (Dell US), Starcom Mediavest, Wyndham Worldwide, Seamless Grubhub, E*Trade, Elite SEM (Service Master companies, USA Today, Barnes & Noble College), QVC, and more.
• Onboard new clients, including QAing technology deployment and training on how to use the Marin platform for campaign management, reporting, optimization, and automated bidding
• Drive client adoption of latest advertising technology and products (Enhanced Campaigns, PLAs, Facebook ad types, retargeting, A/B testing, mobile, Mongoose Metrics / Marchex call tracking, etc.)
• Assist clients in planning and analyzing their SEM/PPC strategy
• Evaluate and make recommendations for client campaigns From February 2013 to January 2014 (1 year) Greater New York City AreaDigital Marketing Manager @ Enova International is the online lending division of Cash America, International, a $1B+ publicly traded company.
Managed digital marketing team of four & all digital channels for US P&L, with an annual lending volume of over $1 billion - payday loans, installment loans, lines of credit / short term credit products - (search engine optimization, pay per click, affiliate marketing, display marketing, re-targeting, demographic targeting, conversion optimization). Report and optimize existing marketing channels. Developed new marketing channels.
Tools and platforms used include: SQL, Qlikview, Microstrategy, Google Analytics, Excel (vlookups, pivot tables, macros).
o Achieved top three rankings for multiple high-value target keywords
o Reversed year over year decline in non-brand organic traffic
o Increased organic conversions +98% YoY (vs +18% prior year) while decreasing CPA
from $73.50 to $5.00, generating $2.5MM in incremental annualized profit
o Completely rebuilt all non-brand PPC campaigns, driving 3,000+ incremental
conversions per year at $250 CPA in an extremely competitive vertical, generating
$750,000 in incremental annualized profit
Display / Re-targeting:
o Launched demographic-targeted and site re-targeted display advertising (Criteo, Quantcast)
o Worked with internal stakeholders to create analytic process and conversion attribution
o In first month of operation, display programs combined drove 200+ incremental
conversions at a $70 CPA for $550,000 in incremental annualized profit
o Oversaw team member driving improvements in payment structure and ongoing publisher recruitment / incentives, which collectively resulted in +1711% growth in conversions YoY while reducing CPA by 75%, driving $3.3MM in incremental annualized profit From July 2011 to February 2013 (1 year 8 months) Greater Chicago AreaDigital Communications & Advertising Consultant @ Oversaw branding, traditional and digital media strategy, coordinated with public relations, web development, and graphic design teams, managed marketing coordinator. Coordinated ticket sales reporting and business analytics. Top responsibilities including: SEO, PPC, social media promotions (Facebook / Twitter). From January 2011 to August 2011 (8 months) Search Engine / Social Media Marketer @ I worked with several clients as a freelance consultant in the search engine marketing (SEM), pay per click (PPC), search engine optimization (SEO), and social media optimization / marketing spaces. As part of this work, I also authored original content as needed for various communications channels, including ad copy, promotional copy, and blog posts.
Clients included: Alteract Marketing (PPC Summit), Coupa e-Procurement, Skolnik Industries, Remilon, and Website Projects sprl. From April 2009 to April 2011 (2 years 1 month) Peace Corps Volunteer @ I was an NGO/Institutional Developer based in a small fishing village in St. Lucia, which is an island in the Lesser Antilles. Despite St. Lucia's appeal as a Caribbean vacation destination, it suffers from a multitude of health, social, economic, and infrastructure problems. My role here was to work to strengthen the health of local, grassroots non-governmental organizations and community based groups. From August 2008 to June 2010 (1 year 11 months) Communications and Web Manager @ As the Communications and Web Manager at PII, I was responsible for designing and implementing the Association's website, editing, creating, and updating content for the site, designing and distributing marketing emails, writing and editing the Association's weekly newsletter, and maintaining on-going contact with our member companies. From April 2006 to August 2008 (2 years 5 months) Intern / Web Design @ At the City Pulse, I served as an intern and was responsible for researching, writing, editing, and fact-checking articles for publication. I was also responsible for formatting content for the web and maintaining the paper's website. From May 2004 to May 2005 (1 year 1 month)
M.A., MAPSS, Sociology @ University of Chicago From 2007 to 2008 B.A., Public Affairs, Social Policy @ Michigan State University From 2002 to 2005 Jason Mikula is skilled in: Viral Marketing, SEO, Email Marketing, Public Relations, Press Releases, Project Management, Display Advertising, MSN AdCenter, Social Media Marketing, Social Media, Google Adwords, PPC, Digital Marketing, Social Media Measurement, Facebook, Lead Generation, Online Advertising, SEM, Online Marketing, Google Analytics, Analytics, Conversion Optimization, Affiliate Marketing, WordPress, Blogging, SMO, User Experience, Digital Strategy, Copywriting, Advertising, Website Development, Marketing Communications, Social Marketing, Web Analytics, Content Development, Competitive Analysis, Salesforce.com, Mobile Marketing, A/B testing
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension