Image of Janie Tsang

Janie Tsang

Director of Advertising and Retail Marketing

Director of Advertising and Retail Marketing at Rivers Casino

Philadelphia, Pennsylvania

Section title

Janie Tsang's Email Addresses & Phone Numbers

Janie Tsang's Work Experience

Rivers Casino Philadelphia (Formerly SugarHouse Casino)

Director of Advertising and Retail Marketing

Philadelphia, Pennsylvania

Visit Philadelphia

Senior Advertising Manager

August 2013 to January 2018

Philadelphia, PA

MayoSeitz Media

Senior Communications Planner

January 2007 to August 2013

Blue Bell, PA

Janie Tsang's Education

Temple University

Bachelor of Arts in Advertising, Business Minor

2003 to 2007

Janie Tsang's Professional Skills Radar Chart

Based on our findings, Janie Tsang is ...

Encouraging
Visionary
Engaging

What's on Janie Tsang's mind?

Based on our findings, Janie Tsang is ...

50% Left Brained
50% Right Brained

Janie Tsang's Estimated Salary Range

About Janie Tsang's Current Company

Rivers Casino Philadelphia (Formerly SugarHouse Casino)

Frequently Asked Questions about Janie Tsang

What company does Janie Tsang work for?

Janie Tsang works for Rivers Casino Philadelphia (Formerly SugarHouse Casino)


What is Janie Tsang's role at Rivers Casino Philadelphia (Formerly SugarHouse Casino)?

Janie Tsang is Director of Advertising and Retail Marketing


What is Janie Tsang's personal email address?

Janie Tsang's personal email addresses are and j****[email protected] and j****[email protected]


What is Janie Tsang's business email address?

Janie Tsang's business email addresses are not available


What is Janie Tsang's Phone Number?

Janie Tsang's phone (215) ***-*422


What industry does Janie Tsang work in?

Janie Tsang works in the Marketing and Advertising industry.


Who are Janie Tsang's colleagues?

Janie Tsang's colleagues are Joshua Benjamin, and Amy Clements


About Janie Tsang

📖 Summary

Director of Advertising and Retail Marketing @ Rivers Casino Philadelphia (Formerly SugarHouse Casino) Philadelphia, PennsylvaniaSenior Advertising Manager @ Visit Philadelphia Responsible for managing advertising to ensure that campaigns are completed on time, on budget and on strategy with a focus on superior execution and innovative products that drive visitation and hotel occupancy.MAJOR ACHIEVEMENTS+ Developed and launched iconic brand campaigns such as City of Love, With Love, Philadelphia XOXO, Historic District Philadelphia, Independence Visitor Center, Towns of the Countryside and With Art+ Lead contributor on award winning "We Got You" series, a documentary-style travel video series hosted by Philly native Tarik "Black Thought" Trotter of Grammy Award-winning band The Roots+ Defined effective KPIs to measure campaign effectiveness in order to justify advertising to company stakeholders and internal team + Tracked and analyzed advertising activity performance and work with agencies on actionable optimizations+ Successfully managed the department’s $3 million annual budget that is allocated to media, creative and partnerships expenditure From August 2013 to January 2018 (4 years 6 months) Philadelphia, PASenior Communications Planner @ MayoSeitz Media Led several clients and projects with over $4 million in media spending per year by developing and implementing media strategies and tacticsMAJOR ACHIEVEMENTS+ Successfully delivered effective media plans for key accounts in tourism, auto, education, B2B and retirement living categories both regionally and nationally+ First in market to wrap an interior of a rail car in order to generate social media chatter on a limited budget for the National Constitution Center’s Prohibition exhibit+ Introduced digital advertising and measurement to several key clients who did not have an online presence+ Developed new business pitches that won several large accounts for the agency such as Trex and Carsense From January 2007 to August 2013 (6 years 8 months) Blue Bell, PABrand Strategist @ Free Library of Philadelphia (project) Led in the strategy development for the creation of the “Check Us Out” campaign by AdLoop (4A's Philadelphia Young Professionals chapter), as part of pro-bono work done by this young professional organization. MAJOR ACHIEVEMENTS+ Conducted primary and secondary research into establishing the Millennial audience as an opportunity market for the Free Library of Philadelphia+ Created the campaign brief that defined parameters for the rebranding of the Free Library of Philadelphia to the Millennial audience+ Developed and negotiated a strategic media plan on a nominal budget of $125,000 to launch the campaign in a meaningful way+ 9,898 total new library card registrations were generated in May 2013 & June 2013 From February 2013 to May 2013 (4 months) Greater Philadelphia AreaMedia Intern @ LevLane Advertising + Researched and presented over 100 alternative media opportunities, which have been used to supplement new business presentations + Developed a competitive market analysis using the program Nielsen AdViews+ Prepared documents regarding media buys by analyzing overnights provided by Nielsen Media Research From June 2006 to August 2006 (3 months) Greater Philadelphia AreaTraffic Intern @ Tierney + Assisted the head traffic managers with project coordination and budgeting+ Maintained project updates by recording information on DataTrack+ Facilitated the creative team by helping develop presentations From June 2005 to August 2005 (3 months) Greater Philadelphia Area


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In a nutshell

Janie Tsang's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 4 month(s)

Janie Tsang's Willingness to Change Jobs

Unlikely

Likely

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Janie Tsang's Social Media Links

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