Regional Director Marketing & Retention @ Time Warner Cable
Senior Director Marketing and Product Management @ Comcast
VP Marketing & Sales @ Frontier Communications
An accomplished Marketing Executive with extensive experience in marketing strategy, branding, communications, customer life, retention and product marketing/management. Results-oriented, decisive leader with proven success in strategic & media planning, marketing campaigns (acquisition and upgrade) and product launches/enhancements all while remaining focused on bottom line results. A proven track record for delivering subscriber growth and upgrades while simultaneously
An accomplished Marketing Executive with extensive experience in marketing strategy, branding, communications, customer life, retention and product marketing/management. Results-oriented, decisive leader with proven success in strategic & media planning, marketing campaigns (acquisition and upgrade) and product launches/enhancements all while remaining focused on bottom line results. A proven track record for delivering subscriber growth and upgrades while simultaneously launching new and enhancing existing products. The proven ability to excel in dynamic and demanding environments while pragmatic and focused.
As a results-driven executive who produced award-winning marketing and branding strategies and campaigns, delivering double digit market penetration and generating millions in revenue growth for large Fortune 100 companies. Developing innovative approaches and created marketing strategies driving industry change through collaborative partnerships.
Pioneering cross-promotional, cross-industry and bilingual campaigns, while conceptualizing and leading product line expansion. Apply CRM strategies, train sales channels and cemented key relationships, spurring B2B and B2C increased market share. Successfully launched new products and managed multi-million dollar expense budgets.
Specialties: Marketing & Retention Strategies / Brand Management / Digital Marketing / Advertising / Product Management / Events / CRM & Lifecycle Planning / Revenue Management / Media Planning & Relations / Cross-Functional & Sales Team Leadership
VP Marketing National Region @ From April 2013 to Present (2 years 9 months) Regional Dir Marketing & Retention @ Pioneered and authored marketing, retention, loyalty, media and bundling strategies and campaigns. Created migration and CRM customization programs to protect revenue and market penetration while minimizing churn. Increased ONDemand awareness and revenue through new tactical and online programs. From November 2009 to April 2013 (3 years 6 months) Principal @ Reviewing and developing marketing strategies and plans. Providing competitive research, positioning and messaging. Creating and implementing marketing materials/tactics and campaigns. Mentoring youth and professionals in personal and career growth. From January 2009 to November 2009 (11 months) Sr Dir Marketing and Product Management @ Directed acquisition, migration, CRM, brand and marketing strategies. Oversaw all aspects of product lines. Generated revenue, built loyalty and drove retention. From September 2004 to January 2009 (4 years 5 months) Dir Marketing @ Launched new product, created new marketing and media strategies. Authored product customer education. Bundled multi-media tactics w/celebrity endorsers. Initiated cross-promotional advertising/online/sponsorship campaign. Increased market penetration. Created bundling and marketing product line expansion. Restructured sales and call center teams. From 1999 to 2004 (5 years) Vice President Marketing & Advertising @ Oversaw all marketing, advertising and communications for capital equipment manufacturer. Managed budgets, P&L and staff. Created new sales channels and successful out of box marketing tactics. From September 1997 to December 1998 (1 year 4 months)
Jane Larson is skilled in: Marketing Strategy, Product Marketing, B2B, Product Management, Media Planning, Cross-functional Team Leadership, Customer Retention, Marketing Communications, Direct Marketing, Marketing Management, Public Relations, Promotions, Product Development, Competitive Analysis, New Business Development
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