Director of Marketing @ SONNEMAN® - A Way of Light
Digital Marketing Director | Chief WordPress Web Designer & Developer @ SmartMuse
Director of Marketing @ Big Dog Innovations
Institute for Integrative Nutrition
A rarity in the digital marketing world, Jackie is a web designer & developer who came from the strategic side of marketing. Her education & career are rooted in marketing strategy (spanning offline & digital marketing, plus the strategic integration of the two) and have evolved to include web design, graphic design, web programming, social media, and
A rarity in the digital marketing world, Jackie is a web designer & developer who came from the strategic side of marketing. Her education & career are rooted in marketing strategy (spanning offline & digital marketing, plus the strategic integration of the two) and have evolved to include web design, graphic design, web programming, social media, and various email marketing / marketing automation systems.
Jackie has designed & developed successful digital marketing projects for a variety of individuals & organizations – from small local businesses & nonprofits to large international companies.
Jackie holds an MBA in Marketing and a Certificate in Electronic Commerce, both from Iona College, and an M.S. in Management and Systems from NYU.
Website Design & Development
Social Media Marketing
Digital Marketing Campaigns
Digital Marketing Plans
Digital Marketing Director / Lead Strategist, Designer, Developer & Trainer / Founder @ From July 2013 to Present (2 years 6 months) Digital Marketing Director @ Co-founded a new division of an existing (since 1995) marketing consulting firm. This new division offered digital marketing consulting & development services for businesses & nonprofits across a variety of industries.
Here’s where I officially entered the world of “social media for business,” full-force.
In this very demanding role, I strategized, designed, developed, & implemented complete digital marketing initiatives including: websites, social media setups, email marketing systems, digital marketing campaigns, marketing analytics, and more.
I also spent a great deal of my time coaching & training in-house marketing teams on how to develop strategic digital marketing plans. Furthermore, I trained them on how to manage their own website updates, content marketing, social media publishing & engagement, digital marketing campaign launches, and more. From October 2010 to March 2013 (2 years 6 months) Digital Marketing Strategist / Founder @ My first leap into entrepreneurship... a tech company.
This company provided a web-based software-as-a-service that allowed small business owners to build & launch their own online marketing campaigns, combining direct mail with interactive online landing pages.
During this time, I was deeply inspired to learn web design & programming - to add to my repertoire…
In 2009, I began taking courses and self-learning web design & coding. I took on the redesign of this company’s website, and from there I was hooked – having been actively designing & building websites and other online platforms ever since. From August 2008 to October 2010 (2 years 3 months) Director of Marketing & Corporate Communications @ Trained senior executives and sales teams of multi-million dollar print service provider companies on how to integrate digital marketing technologies & strategies with their offline print marketing services.
At that time, these direct mail print service providers were adopting advanced digital marketing technologies in order to transition from selling solely a commodity (printing) to selling competitive services (digital marketing). From May 2006 to August 2008 (2 years 4 months) Greater New York City AreaMarketing and Sales Manager @ Website design & development; marketing & sales management; print marketing design; display advertising; commercial & residential account management. From July 2003 to August 2005 (2 years 2 months) Greater New York City AreaMarketing Coordinator @ Direct mail marketing campaigns; direct-response marketing; trade show marketing; email marketing; marketing relationship management; and graphic design. From August 2002 to July 2003 (1 year) Greater New York City AreaMarketing Communications Coordinator / Trade Show & Exhibitions Manager @ Organized & coordinated company trade shows throughout the United States and Canada, including the National Association of Broadcasters (NAB) Exhibition - the world’s largest electronic media event covering filmed entertainment and the development, management, & delivery of content across all mediums - held each year in Las Vegas.
After three months with this company, I was granted full responsibility for 10 out of the company’s 24 annual trade shows. From March 2001 to March 2002 (1 year 1 month) Greater New York City AreaSales Representative / Campaign Manager @ Organized & managed on-site credit card promotions & applications for Sony, American Airlines, and Wal-Mart. From March 2000 to March 2001 (1 year 1 month) Greater New York City AreaSales Representative / Web Marketing Consultant @ What better way to start a marketing technology career than at a late 90's dotcom!...
I was chosen from over one hundred candidates for this exciting position as one of five web marketing consultants, selling virtual real estate in one of the first ever "online malls." From December 1999 to March 2000 (4 months) Greater New York City Area
M.S., Management and Systems @ New York University From 2005 to 2012 Certification, Holistic Health Counselor @ Institute for Integrative Nutrition From 2007 to 2008 Certificate, Electronic Commerce @ Iona College From 2004 to 2005 MBA, Marketing, 3.9 GPA @ Iona College From 2003 to 2005 Jackie Crino is skilled in: Email Marketing, Online Marketing, Social Media Marketing, B2B Marketing, E-commerce, Marketing Communications, Marketing Strategy, Web Design, Marketing, SEO, Trade Shows, Web Marketing, Mobile Marketing, Strategy, Entrepreneurship
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