I am a highly driven and motivated marketing and product marketing executive with over 20 years experience in the IT industry. I believe passionately in leading by example and have throughout my career maintained a hands-on approach to driving constant transformation with the goal of achieving profitable growth. My strengths are listening, understanding business and technology, plus teaming with customers, industry-thought leaders, and colleagues to drive innovation. 2005 I joined Software AG running product marketing and product management. Later I took over responsibility for the entire consulting business of Software AG. In March 2009 I became Member of the Management Board at Software AG and was appointed later to CMO and Head of Cloud Business.

Chief Marketing Officer @ From July 2014 to Present (1 year 5 months) Utrecht Area, NetherlandsMember of the Executive Board @ Member of the Executive Board, CMO and Head of Cloud Business From April 2012 to June 2014 (2 years 3 months) Member of the Executive Board @ Head of Product Marketing and Product Management. Since 2009 Member of the Executive Board, head of Software AG's Global Consulting Services organization. From September 2005 to March 2012 (6 years 7 months) Darmstadt Area, GermanyDirector Product Marketing and Technology Evangelism @ As Director of Developer Platform and Technology Evangelism at SAP Ivo led the team positioning and promoting the SAP NetWeaver platform for the developer community. From January 2003 to August 2005 (2 years 8 months) Technology Evangelist @ From September 1999 to December 2002 (3 years 4 months) Product Marketing Manager EMEA @ From April 1996 to August 1999 (3 years 5 months) Presales Consultant @ From April 1994 to March 1996 (2 years)

Ivo Totev is skilled in: Product Management, Cloud Computing, Product Marketing, Go-to-market Strategy, Enterprise Software, SaaS, Strategy, Marketing, Professional Services, Business Strategy, Sales Enablement, Strategic Partnerships, Business Alliances, Demand Generation, Marketing Automation