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Ivana Pancevska

Senior Brand Marketing Manager

Senior Brand Marketing Manager at Newell Brands

Boca Raton, Florida

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Ivana Pancevska's Email Addresses & Phone Numbers

Ivana Pancevska's Work Experience

Newell Brands

Senior Brand Marketing Manager

Boca Raton, Florida

Newell Brands

Brand Manager

January 2017 to September 2018

Boca Raton, Florida

Jarden Consumer Solutions

Product Manager - Mr. Coffee

April 2016 to January 2017

Boca Raton, FL

Ivana Pancevska's Education

Lynn University

MBA, Marketing

2011 to 2013

Lynn University

B.S., Business Administration

About Ivana Pancevska's Current Company

Newell Brands

About Ivana Pancevska

📖 Summary

Senior Brand Marketing Manager @ Newell Brands Boca Raton, FloridaBrand Manager @ Newell Brands From January 2017 to September 2018 (1 year 9 months) Boca Raton, FloridaProduct Manager - Mr. Coffee @ Jarden Consumer Solutions Lead cross-functional teams managing product development, packaging, pricing, advertising, and brand management for Mr. Coffee. Share P&L responsibility with core team members and manage a marketing budget. From April 2016 to January 2017 (10 months) Boca Raton, FLCustomer Marketing Manager @ Jarden Consumer Solutions Lead customer marketing activities for the Oster Blender and Margaritaville Frozen Concoction Maker categories. • Deliver presentations to major US retail buyers on product line strategies, pricing, and promotional activities.• Champion retailer requirements during strategic planning and product development process.• Develop customer marketing strategies based on consumer and retailer insights for sales materials.• Track product lifecycle and recommend adjustments to marketing mix. From March 2015 to March 2016 (1 year 1 month) Boca Raton, FLAssociate Product Manager - Mixing and Blending Products @ Jarden Consumer Solutions Lead cross-functional teams managing product development, packaging, pricing, advertising, and brand management for key segments of the Oster blender category. Share P&L responsibility with core team members and manage a marketing budget.• Drove 125% increase in total revenue for segments of the Oster blender category since 2012 through development and launch of integrated marketing campaigns (TV + Digital/Social + Experiential + Print) for new products.• Developed and executed product marketing strategies that led to a 50% increase in total revenue from 2012 to 2013 for the Sunbeam mixing category.• Led product development and launch of Oster’s premium blender product line.• Contribute to strategic planning process and brand positioning through production and presentation of in-depth market research, industry analysis, competitive analysis, and consumer insights to senior management.• Oversee digital marketing initiatives, including direct-to-consumer activities, promotional campaigns, and social media marketing. From April 2012 to March 2015 (3 years) Boca Raton, FLAssistant Product Manager - Seasonal Products @ Jarden Consumer Solutions Responsible for implementation of marketing management plans for several small kitchen appliance product categories (food preparation, cooking, treats).• Developed a product line of small kitchen appliance products for sale in grocery and dollar retail channels.• Assisted in ideation and launch of new brand for outdoor consumer segment.• Monitored competitor product lines, pricing, and promotions for top accounts.• Managed product package development including budget, die lines, legal reviews, production specifications, and production coordination.• Analyzed promotional campaigns’ ROI and new product placements through redemption and POS data.• Led development of merchandising vehicles to drive category growth including shippers and pallet displays. From July 2010 to April 2012 (1 year 10 months) Boca Raton, FLMarketing Intern - Global Appliances @ Jarden Consumer Solutions Supported marketing management teams responsible for Crock-Pot, Mr. Coffee, and Oster products.• Worked with cross-functional teams to develop and roll-out strategic category management database.• Collaborated with brand, creative services, IT, and marketing management teams to identify areas of growth for Mr. Coffee, Crock-Pot and Oster websites.• Supported marketing management teams by developing customer presentations and updating packaging for Oster blenders. From May 2010 to July 2010 (3 months) Boca Raton, FLCommunity Advisor - Housing and Residence Life @ Lynn University Managed all residence life activities at the university’s largest residence hall. Focused on developing personal connections between residents and team members, and engaging residents in campus extracurricular activities.• Led a team of 11, including nine Resident Assistants and two SHIELD Mentors.• Oversaw residence hall composed of five floors, 150 rooms, and over 300 residents.• Interviewed, hired, trained, and mentored Resident Assistants.• Ensured effective communication between professional residence life staff and student staff at designated area. From April 2009 to May 2010 (1 year 2 months) Boca Raton, FLKnightline Shift Supervisor - Development and Alumni Affairs @ Lynn University Led an average of 20 student callers per shift to carry out quality calls and achieve annual fundraising goals.• Raised more than $400,000 in three years by leading, planning, and executing initiatives.• Managed callers from over 25 countries and every global region.• Interviewed, hired, trained, and mentored student callers and shift supervisors. • Completed caller performance evaluations semiannually. From March 2007 to May 2010 (3 years 3 months) Boca Raton, FL

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Frequently Asked Questions about Ivana Pancevska

What company does Ivana Pancevska work for?

Ivana Pancevska works for Newell Brands

What is Ivana Pancevska's role at Newell Brands?

Ivana Pancevska is Senior Brand Marketing Manager

What is Ivana Pancevska's personal email address?

Ivana Pancevska's personal email address is i****[email protected]

What is Ivana Pancevska's business email address?

Ivana Pancevska's business email addresses are not available

What is Ivana Pancevska's Phone Number?

Ivana Pancevska's phone (305) ***-*260

What industry does Ivana Pancevska work in?

Ivana Pancevska works in the Consumer Goods industry.

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Ivana Pancevska's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 7 month(s)

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