Senior Marketing Director @ Accountable for developing and delivering the Marketing strategy across both B2B and B2C verticals, across all AOL markets outside of North America. Owning and developing the overall go-to-market strategy and partnering with Communications Director on the comms strategy to ensure that there is alignment across the International businesses Managing the International Marketing team, comprising trade marketing, consumer marketing, planning, strategy and insights Thinking big to increase AOL’s share in a highly competitive industry. With my team, we develop cross property marketing materials that are relevant to both consumers and advertisers that meet advertisers’ KPIs and AOL goals. Aligning the business to strategy and planning from the US and respective AOL divisions, ensuring planning and strategy is driven to regional and local needs Communicating the value proposition of AOL products across the B2B space to the Sales team, advertisers and consumers. Developing the sales tools and processes that create transparency for your stakeholders and demand in the marketplace Driving the development of AOL’s consumer brands - new audience acquisition strategies to our top-tier content brands (largely The Huffington Post) as well as ROI effective retention plans and CSR for the AOL Core business Creating advertising solutions and packaging framework with support from the Insights, Strategy & Planning team that leads the development and execution of the marketing strategy From August 2014 to Present (1 year 3 months) London, United KingdomMarketing Director @ Leading the consumer and trade strategy and activity for Huffington Post Media Group, focused on our pillar brands The Huffington Post UK, MyDaily and Parentdish From February 2013 to August 2014 (1 year 7 months) Senior Consumer Marketing Manager @ Focused on marketing for female audience and channels: MyDaily, Parentdish and Lifestyle From June 2011 to February 2013 (1 year 9 months) Shropshire House | 11-20 Capper Street | London | WC1E 6JAHead of Marketing, Woman&home magazine @ Management of brand marketing strategy and execution of all marketing activity to meet newsstand sales targets, online objectives and drive brand awareness From January 2010 to June 2011 (1 year 6 months) London, United KingdomMarketing Manager, Marie Claire magazine @ Management of retail promotions, partnership activity, events and online marketing From June 2008 to July 2010 (2 years 2 months) London, United KingdomSubscriptions Marketing Manager @ Direct marketing role, responsible for subscription performance of Marie Claire, In Style and Ideal Home magazines, ensuring the volume, revenue and profit targets are met in line with the title strategy From February 2005 to May 2008 (3 years 4 months) London, United KingdomMarketing Consultant @ From 2003 to 2004 (1 year) Basingstoke, Hampshire, UK

BA Hons, Business Studies with Marketing @ University of Brighton From 1999 to 2003 Isobel Sita-Lumsden is skilled in: Marketing Strategy, Online Marketing, Magazines, Promotions, Brand Awareness, Event Management, Digital Strategy, Digital Marketing, Digital Media, SEO, Copywriting, Campaign Management, Direct Marketing, Marketing Communications, Social Media, Email Marketing, Facebook, PPC, Integrated Marketing, Social Media Marketing, Brand Development, Budget Management, Marketing, Media Planning, Advertising, Web Analytics, Advertising Sales, Blogging, Online Advertising, Media Buying, Sponsorship, New Media, Content Strategy, Affiliate Marketing, Publishing, SEM, Google Analytics, Budgets, Lead Generation, Press Releases, Content Management, Mobile Marketing, Strategy