Strategy & Commercial Excellence Director @ AstraZeneca
Education:
Bachelor of Arts (BA) @
Yonsei University
About:
Director, Orencia Worldwide Marketing @ Responsible for global commercialization strategy for future indications and line extensions of Orencia, the drug for rheumatoid arthritis..
Led cross-functional members and multi-markets to align on the revised brand strategy and positioning which resulted in early signs of faster growth of the brand at worldwide level.
Successfully launched the new autoinjector focused
Director, Orencia Worldwide Marketing @ Responsible for global commercialization strategy for future indications and line extensions of Orencia, the drug for rheumatoid arthritis..
Led cross-functional members and multi-markets to align on the revised brand strategy and positioning which resulted in early signs of faster growth of the brand at worldwide level.
Successfully launched the new autoinjector focused on patient benfits. From June 2014 to Present (1 year 7 months) Sr.Director, Sales & Marketing, CV/Met/Immunology Business Unit @ Leadership in setting a new vision and shaping the platform for growth of the cardiovscular/diabetes/immunology business unit.
Led culture change to breed more winning mindset and "can do" spirit in the organization. Successfully launched new diabetes and NOAC products while handling three alliance management.
Executed divesting team and managed negotiation with labor union through the process From December 2010 to May 2014 (3 years 6 months) Commercial Director @ Responsible for surgical device and pharmaceutical business.
Successfully grew surgical device business by +10% by widening distributorship and launching key new product.
Set up the organizational structure for pharmaceutical business. From February 2009 to November 2010 (1 year 10 months) Strategy & Commercial Excellence Director @ Grew key cardiovascular brands by 20%+ on yearly basis. Successfully designed and negotiated a long term growth co-promotion deal for a major GI product. Led segmentation and targeting and improved salesforce effectiveness across all cardiovascular and respiratory brands. From March 2006 to February 2009 (3 years) Corporate Planning Manager @ Led the operations for global and regional business plan development and budgeting process for excavator business worldwide. Led analysis and developed action plan to improve US customer service network From January 2003 to December 2003 (1 year) Manager @ Business unit growth strategy; market entry strategy; competitive growth strategy; productivity improvement From 1998 to 2001 (3 years) Senior Account Executive @ Advertising strategy development and execution of key campaigns for Johnsen & Johnsen consumer products, Levi's, Coca-Cola From February 1994 to August 1996 (2 years 7 months) Account Executive @ Managed international accounts such as S.C Johnson and Walt Disney Video From December 1992 to February 1994 (1 year 3 months)
Master of Business Administration (MBA) @ University of Pennsylvania - The Wharton School From 1996 to 1998 Bachelor of Arts (BA) @ 연세대학교 From 1989 to 1993 Irene Kim is skilled in: Strategy, Competitive Analysis, Business Strategy, Strategic Planning, Cross-functional Team Leadership, Management Consulting, Product Launch, Pharmaceutical Industry
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