Bachelor of Arts (B.A.), Business Administration and Management, General @
Director International Markets, Senior Consultant BEG @ From September 2014 to Present (1 year 3 months) Stockholm, SwedenCEO @ From August 2014 to Present (1 year 4 months) Stockholm, SwedenCMO @ From February 2013 to August 2014 (1 year 7 months) CEO @ Overall responsible for securing the business and commercial targets as set by the shareholders,
Director International Markets, Senior Consultant BEG @ From September 2014 to Present (1 year 3 months) Stockholm, SwedenCEO @ From August 2014 to Present (1 year 4 months) Stockholm, SwedenCMO @ From February 2013 to August 2014 (1 year 7 months) CEO @ Overall responsible for securing the business and commercial targets as set by the shareholders, following the acquisition of the company by Betsson Group. From June 2012 to January 2013 (8 months) MaltaCMO @ Overall responsible for the commercial side of the company, including Sales & Marketing, Business Development, product departments (including sportsbook, casino, poker, games and bingo), VIP and Affiliate departments. In total responsible for over 100 employees reporting in the line organization.
Key areas: strategic business development and implementation, accelerated business growth and cost/organization efficiency. Responsible for setting up and delivering budget, in accordance to shareholders expectations. Key focus on growing the company in terms of revenues, under strict profitability requirements. From July 2009 to January 2013 (3 years 7 months) Stockholm, SwedenCountry Manager (Sweden) @ Full responsibility for the Swedish market, from starting the brand and build the online business to deliver budgeted targets for the casino, poker, games and sportsbook products. Key areas included planning and negotiating/buying media, evaluation of campaigns' ROI and business development. From March 2006 to June 2009 (3 years 4 months) Stockholm, SwedenCo-founder @ Co-partnered an IT start-up for tailor-made software development and sub-contracting development of code for other software companies. Focus mainly on business development and sales. From September 2004 to February 2006 (1 year 6 months) Stockholm, SwedenMarketing Director - Scandinavia @ Overall responsible for market strategies and communication, business- and product/concept development. Both for B2B (main focus) and B2C (sales in public areas). Responsibility also included the telesales-, purchasing- and logistics departments. From April 2001 to September 2004 (3 years 6 months) Stockholm, SwedenCMO @ Overall responsible for external and internal communication, both for PR/IR and commercial campaigns, marketing and brand building. Key focus was to increase sales and build up investor relations. From August 2000 to March 2001 (8 months) Stockholm, SwedenOperating Marketing Director @ Responsible for increasing awareness and attitudes towards the company and its products (educational TV, radio and online programs), from customers/viewers/listeners and other interest groups. Key areas included campaign planning and execution for all communication activities, as well as personnel (20 employees) and reaching budget targets. From March 1997 to August 2000 (3 years 6 months) Stockholm, SwedenInternational Project Manager @ Responsible for the implementation of a management system in new market forecast, placement of orders and logistics routines at subsidiaries and distributors in close to 40 countries. From 1996 to 1996 (less than a year)
BA BS, Economics, Marketing, Business Policy @ Jönköping International Business School From 1991 to 1995 Bachelor of Arts (B.A.), Business Administration and Management, General @ Napier University From 1993 to 1994 Henrik Svensson is skilled in: Affiliate Marketing, Gambling, Casino, Online Gaming, Online Gambling, Business Strategy, Marketing Strategy, Business Development, Start-ups, Marketing, Gaming Industry, E-commerce, Online Advertising, Strategy, Marketing Communications
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