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Helen Taylor

European Marketing Director

Brand Director at Premier Foods

Peterborough, United Kingdom

Section title

Helen Taylor's Email Addresses & Phone Numbers

Helen Taylor's Work Experience

MARS

European Marketing Director

April 2013 to Present

Mars

European Marketing Director

August 2010 to March 2013

Mars

European Marketing Director

April 2008 to August 2010

Helen Taylor's Education

University of York

BA Honours English Literature (British and Commonwealth) 2:1

1984 to 1987

Helen Taylor's Professional Skills Radar Chart

Based on our findings, Helen Taylor is ...

Family-oriented
Strategic
Initiating

What's on Helen Taylor's mind?

Based on our findings, Helen Taylor is ...

50% Left Brained
50% Right Brained

Helen Taylor's Estimated Salary Range

About Helen Taylor's Current Company

MARS

Responsible for UNCLE BEN'S Dry rice across Europe. Delivery of a new brand strategy to frame the future growth pipeline.

Frequently Asked Questions about Helen Taylor

What company does Helen Taylor work for?

Helen Taylor works for MARS


What is Helen Taylor's role at MARS?

Helen Taylor is European Marketing Director


What is Helen Taylor's personal email address?

Helen Taylor's personal email address is he****[email protected]


What is Helen Taylor's business email address?

Helen Taylor's business email address is h****[email protected]


What is Helen Taylor's Phone Number?

Helen Taylor's phone +44 ** **** *356


What industry does Helen Taylor work in?

Helen Taylor works in the Food Production industry.


About Helen Taylor

📖 Summary

A passionate marketer with a track record of success and extensive experience in top FMCG companies. Experienced at engaging cross-functionally and at all levels in the organisation, to deliver strategies for brand growth. High level functional expertise in marketing and successful at leading and inspiring teams. Extensive line management experience. I have fifteen years consumer marketing experience at MARS, working across Pet and Food categories on a number of their biggest global brands. My roles have included delivering successful activation plans and NPD launches, on both a UK market and a European scale, with proven results for sales and equity growth. Prior to MARS, I worked in marketing at RHM Foods and Reckitt & Colman, where I started on their graduate training scheme within the Household Division, working up to a Marketing Manager role.European Marketing Director @ Responsible for UNCLE BEN'S Dry rice across Europe. Delivery of a new brand strategy to frame the future growth pipeline. From April 2013 to Present (2 years 9 months) European Marketing Director @ Responsibe for DOLMIO and UNCLE BEN'S sauces across Europe. Portfolio strategy, innovation pipeline and evolution of a winning TV campaign driving growth ahead of the market. From August 2010 to March 2013 (2 years 8 months) European Marketing Director @ Responsible for the DOLMIO brand in Europe. Leadership of a key innovation project, which revitalised the core brand. From April 2008 to August 2010 (2 years 5 months) UK Marketing Director @ Head of marketing for UK Food, which is the biggest Mars Food market globally. Leadership and team engagement of a team of seven direct reports, to deliver excellence in marketing activation. From June 2004 to April 2008 (3 years 11 months) Marketing Manager Uncle Ben's @ Responsible for UNCLE BEN'S brand in the UK market. Led a penetration drive project on EXPRESS Rice, delivering double digit sales growth. From June 2003 to June 2004 (1 year 1 month) Marketing Manager @ Responsible for the Cat brand portfolio in UK, including WHISKAS at top 10 UK Grocery brand, with two marketing direct reports. Launched the first ever commercial for cats! From June 1998 to June 2003 (5 years 1 month) Marketing Manager @ Responsible for leading preserves brands, ROBERTSON'S and GOLDEN SHRED, with two brand direct reports and two Research & Development direct reports. Cut an unprofitable range tail & instigated an NPD pipeline covering core markets and new sector opportunities. From August 1994 to June 1998 (3 years 11 months) Marketing @ Joined the Graduate Marketing Trainee programme, within the Household Division. Developed a successful career from Graduate through to Marketing Manager. From September 1988 to August 1994 (6 years) BA Honours, English Literature (British and Commonwealth), 2:1 @ University of York From 1984 to 1987 Helen Taylor is skilled in: FMCG, Global Marketing, Marketing Management, Marketing Strategy, Innovation Management, Food, Consumer Behaviour, Segmentation, Business Strategy, Product Development, Cross-functional Team Leadership, Brand Management, International Marketing, Product Innovation, Customer Insight


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In a nutshell

Helen Taylor's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 5 month(s)

Helen Taylor's Willingness to Change Jobs

Unlikely

Likely

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