Dutch born and educated; now living in London. Over seven years experience in the media and digital industry, specialising in e-commerce and fashion marketing. Passionate about helping clients succeed through strategic campaigns that are fully aligned with their business goals. Developed a number of global campaigns, working with clients on their international growth strategies and opening up new markets.
Experience in working for both digital startups and large corporates leading to a hands-on mentality to move seamlessly between strategy, execution and implementation.
Specialties include: Strategic Digital Marketing – Performance Marketing – E-commerce – Programmatic Advertising – Prospecting – Retargeting – Attribution – Relationship Management – Analytics – Ad-Tech – Display Advertising – Mobile – Paid Social Media - Fashion Marketing
Senior Client Strategist - Retail @ Quantcast is a technology company specialising in real-time advertising and audience measurement.
Driving traffic and revenue for e-commerce sites through dynamic retargeting and prospecting campaigns. Working with a number of UK and global fashion and luxury sector clients. Creating and managing strategic campaigns that are aligned with client's business needs and challenges. Stay on the forefront of digital marketing through the introduction of dynamic retargeting campaigns on Facebook and running campaigns on mobile devices as well as cross-device. From October 2014 to Present (1 year 3 months) London, United KingdomAccount Director @ Struq enables retailers to retarget users across devices, increasing the revenue driven from site visitors, across channels and devices.
Portfolio focus: Large scale e-commerce clients
Struq got acquired by Quantcast in October 2014 From July 2013 to October 2014 (1 year 4 months) London, United KingdomProduct Marketing Consultant @ Creating and executing digital marketing strategies for several early stage startups enabling them to reach their first customers. Utilising innovative forms of digital marketing to achieve results in a lean and cost efficient way. From January 2012 to June 2013 (1 year 6 months) London, United KingdomHead of Consumer Marketing @ Blippar is a revolution for traditional advertising turning every single piece of physical branding - be it an advertisement or actual product packaging - in the real world into an instantaneous digital, interactive experience, through blippar’s markerless image recognition browser. From September 2011 to January 2012 (5 months) London, United KingdomProgram partner @ From August 2011 to August 2011 (1 month) London, United KingdomCo-organiser We Own It Summit @ From June 2011 to June 2011 (1 month) London, United KingdomOrganiser @ Innovation, Trends and Thought Leadership are the backbone of every industry, whether it be the Web, Mobile, Creative or Social Entrepreneurship. Over two days in June 2011, we are bringing together some of the most brilliant minds in Technology, Creativity and Entrepreneurship from across the world to the heart of Europe's exploding tech and creative scene in London. From May 2011 to June 2011 (2 months) Channel Manager Online Customer Service @ From February 2010 to April 2011 (1 year 3 months) The Hague Area, NetherlandsAnalyst - Corporate Strategy @ From September 2008 to January 2010 (1 year 5 months) Awareness Team @ Creating awareness among students and PhD's about starting your own business by organising inspirational activities, international programs and events. From 2006 to 2007 (1 year) Delft Area, Netherlands
Master's Degree, Systems Engineering, Policy Analysis and Management @ Technische Universiteit Delft From 2005 to 2007 Bachelor's Degree, Systems Engineering, Policy Analysis and Management @ Delft University of Technology From 2001 to 2005 Hedwig Vollers is skilled in: Product Marketing, Entrepreneurship, Telecommunications, Project Management, Strategy, Customer Service, Social Media, Management Consulting, New Business Development, E-commerce, Product Management, Online Marketing, Digital Strategy, Marketing, Marketing Management