Experience: AdTech, Mobile Advertising, RTB Attribution, Funnel, KPIs & Metrics User Activity, Engagement, Behavior, Segmentation and Personalized User Experiences Key Strategy Insights, Cross Team Communication, Process Improvement and Product Development Visualizations, KPI Dashboards, Story Telling and Presentations CPC, CPM, CPA, CPI Campaigns Data Science & Engineering Interests: High Curiosity Dealing with Vague Business Problems Data Wrangling/Dirty Data Feature Extraction/Data Enrichment Scalable Machine Learning EDA/Research/Applied Statistics Machine Learning algorithms Visualizations/Dashboarding/Drill Down Interactive Reporting Communicating Key Strategy Insights Product Development/Building Data Pipelines/Hardcore Engineering Online User Behavior/User Segmentation Problem Solving Skill Set: Java, SQL, Python, R, AWS (Redshift, EC2, S3), Apache Spark, NoSQL etc. Links: www.gurpreetsinghny.com www.github.com/harry1357931

Data Scientist @ AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent's machine learning technology - the Real Time Learning Machine™ (RTLM) - combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. • Played leading role in running Cost Per Action(CPA) campaigns, built predictive models to boost performance and reduce CPA • Performed lot of EDA on massive datasets to analyze patterns, filter out noisy data, clean dirty data, feature extraction, model selection etc. using SQL, Python, Apache Spark & Java • Built Predictive Models using wide range of Classification/Clustering Algorithms and signals from Geolocation, Context, 1P & 3P data • Engineered, Developed & Tested Data Transformation & Model Scoring Engine for scoring billions of ad requests on RTB platform From October 2013 to Present (2 years 3 months)

Bachelor of Science (BS), Computer Science, Major GPA: 3.98 @ Queens College From 2010 to 2013 Computer Science, Major GPA: 4.0 @ Hunter College From 2010 to 2011 Gurpreet Singh is skilled in: Python, SQL, Machine Learning, Java, Algorithms, C++, Research, R, Programming, Predictive Modeling, Distributed Systems, Software Engineering, Apache Spark, Amazon EC2, Amazon S3