Specialties:Online Marketing and online web strategy (SEM, Display, Mobile, Analytics) LANGUAGES French : mother tongue English : fluent, TOEIC 915 Microsoft Office (Word, PowerPoint, Excel) HTML, CSS and SQL : basic knowledge

Analytical Lead @ Help Lead Generation advertisers (Finance, Local) to get the most out of online advertising through unique, actionable insights. Attribution studies (Google Analytics), ergonomic & design advice to improve conversion funnel Opportunity and market sizing From January 2013 to Present (2 years 10 months) Paris Area, FranceAccount Strategist - Finance Industry @ Campaigns optimizations and strategic consulting (SEM, Display, Mobile, Analytics) for finance major accounts. From September 2011 to December 2012 (1 year 4 months) Paris Area, FranceKW Specialist @ Pilot & Localization of Adwords Express - French SMB market From March 2011 to September 2011 (7 months) Paris Area, FranceBETCLIC, LONDON, UK - Poker data analyst - Intern @ • Analyzed poker activity on a daily, weekly and monthly basis • Analyzed the effectiveness of the poker team’s promotional and marketing activities • Helped the team to migrate the players to the new software, following the opening of the French poker market • Studied and modelled player behaviour based on KPIs (revenue, profit/loss, game types...) and made recommendations on how to improve performance • Attention to details, quantitative skills, problem-solving skills From June 2010 to December 2010 (7 months) Consultant - Business Development @ • Benchmarked consulting and web analytics companies to improve internal organization and the website • Helped finding new services, worked on sale presentations, and helped pricing the web analytics services offered. • Worked on the business plan (objective, budgets, recruitment plans...) • Initiative, creativity From January 2010 to May 2010 (5 months) GOOGLE, PARIS, FRANCE - Sales Operations Analyst - Sales Ops team @ • Audited existing processes, set up improvements or new processes for sales operations • Coordinated debt collection : weekly conference call with Dublin sales team and collectors, follow-up on suspension issues, re-definition of collection and suspension processes with collectors, and training of DSO sales teams • Coordinated and monitored the transition of 100 accounts from Direct to Online (Google Paris to Dublin), helped managers to respect the delays and processes • Improved the categorization tool and set up a methodology to add keywords in the tool • Autonomy and initiative, team work, analysis skills From March 2009 to August 2009 (6 months) ERNST & YOUNG, PARIS, FRANCE - Junior auditor - intern @ • Financial Audit missions for Total Raffinage Marketing, Elyo Idf, Saur : controlled the compliance of financial statements, audited processes • Missions for the Department Environment and Sustainable Development • Rigour, analysis skills, team work and customer relationship From August 2008 to February 2009 (7 months) Volunteer @ School project : After collecting funds during an entire year with the other members of this NGO, we finally went to Bénin during the summer, where we : - Helped at a 400-pupil school and taught (with courses) during summer classes - Helped conduct a micro-credit mission and AIDS prevention - Redefined the activities and found new local partners (local NGOs, co-workers...) - Built a new classroom for orphans From June 2007 to August 2007 (3 months)

Master, HEC PARIS/TELECOM ParisTech in Digital Business Management @ HEC PARIS, FRANCE From 2009 to 2010 to a Master of science in Management, Strategy, Economics, Finance, HR, Law, Marketing, Accountancy, Supply Chain... @ HEC PARIS, FRANCE From 2006 to 2010 LYCEE DU PARC, LYON, FRANCE From 2004 to 2006 Scientific @ LYCEE SAINT-EXUPERY, LYON, FRANCE From 2001 to 2004 Guillaume Robez is skilled in: Strategy, Business Analysis, CRM, Analytics, Web Analytics, Marketing Strategy, Online Marketing, Online Advertising, Google Adwords, Marketing, Google Analytics, Lead Generation, SEM, Advertising, Business Development