A marketing leader with proven track record of delivering strong business and team results.

Senior Vice President Marketing @ Lead $10B US business across Mountain Dew, Sierra Mist, Mug Root Beer, and Amp/Rockstar Energy drinks for Pepsico Lead Commercial, Communications, and Innovation agenda for the portfolio Lead Global strategy, innovation, and communications for Mountain Dew in conjunction with our Global Beverages Group Member of North America Beverages Marketing Leadership Team From August 2015 to Present (5 months) Vice President Marketing - Mountain Dew and Energy @ Led $7.5B US business across Mountain Dew and Pepsico Energy drinks (Rockstar and Amp). Launched Mountain Dew Kickstart. #1 New Food and Beverage product in 2013 (IRI). Numerous awards for this launch - Winner 2014 Nielsen Breakthrough Innovation Award. Winner 2013 Pepsico Global Award for Top Global Innovation. Significant growth of Kickstart business in years 2 and 3 after launch…over $300MM business in 2014. Led Mountain Dew to 30 consecutive months of share growth (and counting). Winner 2014 Global Pepsico Brand Building Award for brand with strongest business and equity growth across Pepsico globally Led first ever Mountain Dew global campaign in 2014. Significantly increased Marketing ROI and working/non working ratios each year. Increased Mountain Dew active and engaged social followers significantly (Twitter 2x, Instagram 4x, Snapchat 8x) over 2 years. Increased views of Dew digital content by 60MM. Led brand agenda across major sports and entertainment platforms, including NBA, NASCAR, Action Sports, Gaming, Outdoor, and Country Music platforms. Created Greenlabel.com – a native content platform with over 500K unique visitors monthly and growing Turned a declining Energy business (Amp + Rockstar) into a growth platform for Pepsico that is growing double digits in 2015. Judge at Cannes for Marketing Creative Effectiveness From January 2013 to July 2015 (2 years 7 months) Vice President Marketing - Pepsico Beverages @ CMO for Pepsico's $1.7B Beverages Portfolio in Canada. Led team of 50+ professionals across Brand Marketing, Field Marketing, Consumer Insights, Nutrition Sciences & Regulatory Affairs, and Long Term Innovation. Brands include: Pepsi, 7 UP, Gatorade, and Tropicana. Sat on Pepsico Canada Beverages Senior Leadership Team. Successfully relaunched the Mountain Dew brand in Canada resulting in more than doubling sales in Year 1. Significantly improved equity scores across all core brands; portfolio won 3 Cassies in first full year as CMO. From June 2011 to January 2013 (1 year 8 months) Vice President Marketing - Walkers Snacks Limited @ Led a department of 30+ marketers with responsibility across Pepsico's snack brand portfolio (£1B+) and long term innovation agenda for the UK and Ireland. Sat on Walkers Operating Board. Winner of over 40 marketing awards across the portfolio in 2010, including Cannes Grand Prix for Marketing Effectiveness. From November 2007 to June 2011 (3 years 8 months) Marketing Director @ Portfolio positions, leading brand and innovation agendas. Highlights include driving 15% growth on Tostitos and Fritos brands. Negotiating and activating partnership with Tostitos Fiesta Bowl and BCS National Championship. Created over $1B innovation pipeline, including Lay's Kettle, Multigrain Tostitos and Fritos Flavour Twists From 2005 to 2007 (2 years) Assistant Brand Manager - Senior Brand Manager @ Various brand management positions across all major Frito Lay brands, including Fritos, Doritos, and Lay's. As Senior Brand Manager, delivered double digit growth on Lay's for two consecutive years. From September 1999 to 2005 (6 years) Senior Analyst @ Performed analysis, research, production and presentation work for Management Consulting Group. Casework across multiple industries including CSD's, Beer, Telecom, Travel Services, and Healthcare. Assignments included M&A, brand vision, and portfolio positioning studies. From 1994 to 1997 (3 years)

MBA, Management & Strategy, Marketing @ Northwestern University - Kellogg School of Management From 1997 to 1999 BA, Economics @ Amherst College From 1990 to 1994 Greg Lyons is skilled in: Direct Marketing, Customer Insight, Shopper Marketing, FMCG, Consumer Products, Brand Management, Brand Architecture, Product Innovation, Brand Equity, Customer Marketing, Trade Marketing, Marketing Strategy, Segmentation, Marketing Research, Marketing Management