Seasoned marketing leader for IBEX 35 with proven track record of leading and transforming marketing and product marketing organizations to achieve profitable growth. Expertise in driving sales, brand building and direct response strategies, managing P&L and setting marketing strategy for B2C and B2B businesses putting the digital customer at the core of the decision process.
An energetic, passionate, awarded and recognized digital marketing leader with broad international B2C and B2B experience at high tech and financial services industries. Skilled at transforming organizations, revitalizing brands and re-energizing fatigued organizations by accelerating change towards new, more efficient and effective customer centric models.
Currently Marketing Director of Bankinter which encompasses a diverse portfolio of brands, products and services, customer segments and channels. In this role, Saiz is responsible for Bankinter's overall marketing strategy and execution end to end.
gonzalo.saiz@gmail.com
Marketing Director @ From March 2013 to Present (2 years 10 months) Marketing & Product Marketing Director - Spain @ From November 2011 to February 2013 (1 year 4 months) Marketing Manager - Spain @ From March 2006 to October 2011 (5 years 8 months) Business Manager - Europe, Middle East & Africa @ From August 2003 to March 2006 (2 years 8 months) Product Marketing Manager - Spain & Portugal @ From October 2000 to August 2003 (2 years 11 months) Business Analyst - Spain @ From February 1999 to October 2000 (1 year 9 months)
EMBA, Business Administration and Management, General @ ESADE Business & Law School From 2014 to 2015 An Introduction to Marketing, Marketing, With Distinction @ University of Pennsylvania - The Wharton School From 2014 to 2014 Master in Marketing Management, Marketing @ ESADE Business & Law School From 2001 to 2002 PhD in Marketing, Marketing @ Universidad Complutense de MadridB.Sc in Economics, Economics @ Universidad Complutense de Madrid From 1996 to 2000 Gonzalo Saiz is skilled in: Marketing Strategy, Marketing Management, Product Marketing, Cross-functional Team Leadership, Marketing, Sales Management, E-commerce, CRM, Market Research, Direct Marketing, Digital Marketing, Marketing Communications