Image of Giulia Alletto

Giulia Alletto

Maternity Cover - Head of Ecommerce Alexander Mcqueen & McQ

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London, United Kingdom

Section title

Giulia Alletto's Email Addresses & Phone Numbers

Giulia Alletto's Work Experience

Kering

Maternity Cover - Head of Ecommerce Alexander Mcqueen & McQ

October 2015 to Present

Kering

E-commerce Account - Alexander McQueen Group

October 2014 to Present

Milan Area, Italy

Kering

E-commerce Content Specialist - Alexander McQueen, Balenciaga,Brioni

June 2013 to October 2014

Milan Area, Italy

Giulia Alletto's Education

Richard Ivey School of Business

CEMS MIM International Business

2012 to 2012

Università Commerciale 'Luigi Bocconi' / Bocconi University

Laurea Magistrale in Management 110/110 cum laude

2010 to 2012

Università Commerciale 'Luigi Bocconi' / Bocconi University

CEMS MIM International Business

2008 to 2012

About Giulia Alletto's Current Company

Kering

About Giulia Alletto

📖 Summary

Oriented towards an international career path in luxury management, with a specific focus on e-commerce and merchandising/buying. Willing to travel and move abroad to catch interesting opportunities. Interested in new emerging markets and fashion..Maternity Cover - Head of Ecommerce Alexander Mcqueen & McQ @ From October 2015 to Present (3 months) E-commerce Account - Alexander McQueen Group @ Main Tasks: - Support Brand's decisions in the definition of E-commerce strategy - Support to the definition of the Commercial Calendar - Support to Web Marketing Agency for the definition of new campaigns and budget allocation - Catalogue management: assortment and update - Development and refresh of onsite communication - E-mail marketing: reporting and analysis - Monthly review with Brand's top management and CEO to evaluate progresses in performance - Inbound issues management - Link with technology department for special projects and tasks' development - Work together with CDO and team to identify new opportunities in terms of UX and Digital Marketing - Weekly analysis on BI reporting - Project Management - Daily updates with Customer Care to analyze customer's needs and increase service level From October 2014 to Present (1 year 3 months) Milan Area, ItalyE-commerce Content Specialist - Alexander McQueen, Balenciaga,Brioni @ Content Management for the online stores of Alexander McQueen, McQ and Balenciaga: - Catalogue management: assortment and update - Development and refresh of onsite communication: looks, banners - Monitoring of traffic and communication efforts through Google Analytics - Support to the definition of the Commercial Calendar - E-cards development - Monitoring of E-cards performance - Support to Brand's top management for e-commerce related topics - Support to Web Marketing Agency for the definition of new campaigns and budget allocation Main Projects followed: - Damien Hirst Project - Alexander McQueen - Release of mobile website - Alexander McQueen & McQ - Release of mobile website - Balenciaga - New China Opening - Alexander McQueen & McQ . Account Management for Brioni: - Support Brand's decisions in the definition of E-commerce strategy - Support to SS15 buying - Photography Management: definition of shooting guidelines, shooting organization and supervision - Catalogue management: assortment and update - Development and refresh of onsite communication - Monitoring of traffic and communication efforts through Google Analytics - Support to the definition of the Commercial Calendar - E-cards development - Monitoring of E-cards performance - Monthly review with Brand's top management and CEO to evaluate progresses in performance - Support to Web Marketing Agency for the definition of new campaigns and budget allocation Main Projects followed: - Release of the first e-commerce website - Limited Edition Project - Release of mobile website From June 2013 to October 2014 (1 year 5 months) Milan Area, ItalyTrade marketing- Giorgio Armani Comsmetics & Designer Brands @ • Planning and implementation of Trade Marketing strategy for Giorgio Armani Beauté, Stella McCartney, Viktor & Rolf, Ralph Lauren, Diesel, Cacharel • Presentation on new launches and Trade Marketing plans to regional and national key clients • Definition of local initiatives to support new launches with key clients • Definition of Trade marketing budget allocation together with Trade Marketing Director • Definition and implementation of CRM initiatives • Relationship Management with creative agencies and suppliers From October 2012 to April 2013 (7 months) Milan Area, ItalyJunior Account @ • Scouting of new clients for the agency • Press- office • Showroom visual merchandising • Event Management: gala benefit, trunk shows, photoshoots, receptions • Ad hoc Marketing and Communication project management • Launch of the new Italian Brand Allagiulia in US market, product presentation and sale campaign management • Relationship management with journalists, fashion bloggers, buyers of main departement stores( Saks, Bergdorf Goodman, Opening Ceremony, JCrew, Neiman Marcus, Barney’s) From June 2012 to September 2012 (4 months) Head of Social Relationships and Events @ From January 2012 to June 2012 (6 months) Business Project @ Brand Management Project for YSL Cosmetics. Spokeperson and team leader. From 2012 to 2012 (less than a year) In company Training Kiehl's @ From 2012 to 2012 (less than a year) VTP - Domestos @ From 2012 to 2012 (less than a year) CEMS MIM, International Business @ Richard Ivey School of Business From 2012 to 2012 Laurea Magistrale in Management, 110/110 cum laude @ Università Commerciale 'Luigi Bocconi' / Bocconi University From 2010 to 2012 CEMS MIM, International Business @ Università Commerciale 'Luigi Bocconi' / Bocconi University From 2008 to 2012 Giulia Alletto is skilled in: Managerial Skills, Organizational Effectiveness, Communication Skills, good knowledge of the fashion market, Team Leadership, Virtual Teams, Result Oriented, Driving Results, Trade Marketing, CRM, E-commerce Optimization, Web Marketing, Public Relations, Press Office, Google Analytics


Giulia Alletto’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Giulia Alletto

What company does Giulia Alletto work for?

Giulia Alletto works for Kering


What is Giulia Alletto's role at Kering?

Giulia Alletto is Maternity Cover - Head of Ecommerce Alexander Mcqueen & McQ


What is Giulia Alletto's personal email address?

Giulia Alletto's personal email address is g****[email protected]


What is Giulia Alletto's business email address?

Giulia Alletto's business email addresses are not available


What is Giulia Alletto's Phone Number?

Giulia Alletto's phone +44 ** **** *416


What industry does Giulia Alletto work in?

Giulia Alletto works in the Apparel & Fashion industry.


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Giulia Alletto's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

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0 year(s), 9 month(s)

Giulia Alletto's Willingness to Change Jobs

Unlikely

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