Geri Paige Butner's Email Addresses & Phone Numbers

Director of Growth Marketing @ WEVO Conversion Lead triple-digit company growth through inbound marketing, account-based marketing, branding, press relations and other lead generation strategies across the entire funnel. From December 2017 to March 2018 (4 months) Greater Boston AreaHead of Marketing, COIN @ John Hancock From March 2018 to September 2019 (1 year 7 months) Greater Boston...

Director of Growth Marketing @ WEVO Conversion Lead triple-digit company growth through inbound marketing, account-based marketing, branding, press relations and other lead generation strategies across the entire funnel. From December 2017 to March 2018 (4 months) Greater Boston AreaHead of Marketing, COIN @ John Hancock From March 2018 to September 2019 (1 year 7 months) Greater Boston AreaMarketing Communications Manager @ Plastiq • Responsible for building and executing comprehensive marketing campaigns from start to finish• Project manage and produce content for partnerships with Air Miles, Bank of Montreal, AMEX and more• Direct public relations and social media initiatives while effectively managing PR agency and intern• Editor-in-chief for all copy for web, B2B and B2C marketing materials, CRM, application and more• Build and execute effective Google AdWords, Facebook Ads and AdRoll retargeting campaigns• Serve as company lead on branding and messaging, having developed the Plastiq Brand Guidelines• Create and widely distribute content including infographics, interactive tools, blog posts and more• Constantly work across multiple teams on large projects including the launch of a new web experience, a merchant directory, and the addition of 9,000+ new payable merchants• Oversee awards applications, trade show production, member research and application, and more From September 2013 to September 2014 (1 year 1 month) Account Executive @ Racepoint Group • Contributed extensively to vision, strategy and plan for agency’s burgeoning Digital Consumer Practice• Built and maintained client relationships through daily contact, leading meetings and advising based on a deep understanding of the consumer, healthcare and scientific communities• Managed a team of four across accounts and led internal peer mentoring, learning and development• Initiated and ensured timely execution of all activities as needed, including AAE and AC responsibilities• Developed client brand messaging, campaign strategy, and actionable traditional and social media plans• Pitched new business and performed research, deck creation and campaign development From June 2013 to August 2013 (3 months) Assistant Account Executive @ Racepoint Group - Contribute extensively to both traditional and social media strategy, with a specialization in a comprehensive dual approach- Proactively develop pitch content and outreach strategy based off of client news, current events and creative concepts to secure articles, bylines, guest blog posts and placements in trade, business and consumer media- Represent and maintain relationships with clients in the consumer, health care and scientific communities, and possess a deep understanding of the industries- Identify strategic tactics to achieve campaign objectives and ensure execution of strategy from start to finish- Manage interns and account coordinators From August 2012 to June 2013 (11 months) Account Coordinator @ Racepoint Group - Built strong knowledge of scientific, health care and consumer publications and blogs- Maintained client relationships through day-to-day communication- Responsible for daily news scanning to highlight industry trends and identify opportunities for issues response and social media actions- Assisted with new business development through extensive research and strategic planning- Developed detailed social media campaign strategies for clients such as AT&T and Thermo Fisher Scientific- Executed traditional media outreach campaigns, resulting in quality client coverage From September 2011 to August 2012 (1 year) Greater Boston AreaFreelance Blogger @ Triangle Blvd - Assisted in managing the blog for the Greater Raleigh Convention and Visitors Bureau- Proactively recommended content topics surrounding local art, culture, entertainment, restaurants, travel and more- Wrote hundreds of quality blogs and published to the site From September 2010 to June 2012 (1 year 10 months) Director of Communications @ Triangle Blvd - Developed and maintained relationships with clients, sponsors and partners- Initiated and developed public relations strategies for companies, events and brands- Contributed strongly to the creation of the business brand- Managed and wrote blogs, press releases, company plans, video scripts, and website content- Recruited and managed a large team of interns who assisted myself and my coworkers in organizing large-scale events for the Triangle, such as Triangle Restaurant Week From March 2009 to September 2010 (1 year 7 months) Marketing Communications Coordinator @ Tompkins Associates - Developed marketing materials, including whitepapers, blogs, press releases, website content, hot topic reports and articles- Pitched trade media and built content-based channel relationships that are ongoing- Developed skills in media relations, project management, editing, and content development From October 2010 to May 2011 (8 months) Director of Growth Marketing @ John Hancock From September 2019 to April 2020 (8 months) Head of Marketing @ COIN From March 2018 to September 2019 (1 year 7 months) Greater Boston AreaGrowth Marketing Manager @ WEVO Conversion WEVO enables digital marketers to test and improve website conversion before going live. It is a platform that leverages artificial intelligence and crowdsourcing technology to predict relative conversion, identify why consumers aren’t converting, and inform a better website. WEVO's award winning platform has been used by leading Fortune 500 firms and has delivered more than 2x increases in conversion. The WEVO team is based in Boston and is passionate about AI, the future of marketing, and helping people communicate better. From June 2017 to December 2017 (7 months) Greater Boston AreaDigital Content Marketing Manager @ Zipcar Responsible for the end-to-end content journey of prospects, serving on the digital acquisition team. I lead content marketing for North America, including both upper and lower funnel initiatives. I strategically manage and serve as editor-in-chief of Ziptopia, Zipcar's blog and primary upper funnel content initiative, and have driven exponential growth in overall traffic, unique visitors and organic traffic. I initiate and manage execution of acquisition-focused web pages, videos, infographics, native advertising and content partnerships, influencer content programs, and a core website refresh, to name a few responsibilities. From October 2014 to June 2017 (2 years 9 months) Greater Boston AreaOwner @ Geri Paige Butner I'm on a mission to help people live happier and healthier lives. Now offering:- Business Launch Coaching (3-month and 6-month)- Life Alignment Coaching (3-month and 6-month)- 90-Min Breakthrough Sessions- Marketing Coaching for Wellness Brands- Webinars, Online Courses and Virtual Programs Boston, Massachusetts, United States