George Rudenauer's Email Addresses & Phone Numbers

📖 Summary

Interim Associate Executive Director @ Society of Memorial Sloan Kettering Cancer Center Selected by executive team to step in as Interim Associate Executive Director after serving in a volunteer capacity; Transformed the foundation’s brand identity and marketing techniques to generate national brand recognition, increasing donations by 11% in six months through media alliances with Rizzoli International Publications and The New York Times From 2008 to 2009 (1 year) Greater New York City AreaInternational Public Relations Manager @ TAG Heuer Recruited by CEO to build first in-house PR department during peak expansion of top 5 Swiss watch brand, and developed groundbreaking new Kirium watch launch campaign, which generated record-breaking sales globally From 1995 to 1997 (2 years) SwitzerlandCorporate Communications Specialist, Education, Training & Sales @ Apple Spearhead 360-degree corporate communications plans, in addition to delivering keynote presentations and providing sales training, education, and mentorship to employees, customers and faculty in the highest-grossing US Apple market Greater New York City AreaStrategic App Focus Group Advisor @ Apple Selected as one of 12 employees globally to serve as leaders of an on-site strategic focus group responsible for shaping the development and evolution of new Apple apps From 2019 to 2019 (less than a year) Cupertino, CAIS&S Marketing Manager, Apple News & Apple Books @ Apple Devised and directed fully integrated marketing strategies and promotional programs to expand audience loyalty, conversion rates, and downloads of Apple News and Apple Books apps, consistently surpassing engagement goals YOY Key Achievements: • Worked closely with publishers to select new and bestselling books for promotions on app, while shaping effective paid advertising and organic social campaigns around significant cultural moments • Developed high-impact consumer engagement strategies positioning Apple News as the go-to news source for major events such as the Olympics, Oscars, Royal Wedding, and World Cup • Utilized market expertise to seize untapped opportunities and recommend solutions for elevating the business across multiple verticals, such as developing a data-driven go-to-market plan that promoted Apple apps at the retail level for the first time From 2018 to 2018 (less than a year) Cupertino, CAStrategic Marketing Consultant @ GMR Consulting Services Leverage broad marketing expertise to provide robust communications strategies to non-profits and international luxury lifestyle brands including 181 Fremont Residences – Luxury SF Condos, Trento DOC, Burson-Marsteller, Gerson Lehrman Group, American Academy in Rome, Judd Foundation, ASSOS of Switzerland, and Roundtable Media, among others Greater New York City AreaVice President, Public Relations & Digital Communications @ Rémy Cointreau Pioneered public relations, digital communications, and partnership strategies that extended the luxury lifestyle identity of Rémy Cointreau to its entire brand portfolio worth $105MKey Achievements: • As one of two VPs worldwide, oversaw nine agencies and five direct reports, while advising teams at Paris headquarters• Established best practices and developed comprehensive marketing guides to increase celebrity endorsements and sales • Created the most profitable Rémy Martin Louis XIII launch in the company’s history, and launched integrated digital media campaigns that generated up to 28% sales increases for brands like Champagne Piper-Heidsieck• Developed first exclusive American Express Centurion (Black Card) partnership, resulting in acquisition of affluent, high-net-worth customers and a 30% increase in pre-sales • Led the launch of the first Cointreau digital webisodes campaign, achieving 30M+ impressions in two days From 2009 to 2012 (3 years) New York, NY and Paris, FranceSenior Vice President, Consumer Group @ Edelman Worldwide Recruited by the global communications firm to expand account acquisitions within the luxury lifestyle marketKey Achievements: • Managed largest accounts and tapped existing network to secure new business with luxury brands including Leviev Diamonds, Jumeirah Hotels, and Porter Airlines• Oversaw 73 multidisciplinary employees, successfully guiding teams to build strong client connections and achieve goals • Conceived and launched historic celebrity endorsement campaign with Jamie Lee Curtis, catapulting Dannon Activia to become the nation’s leading medical food, with a 46% increase in sales From 2007 to 2008 (1 year) Greater New York City AreaLuxury Brand Marketing Consultant @ Independent Consulted CEOs and other C-level executives of global lifestyle luxury brands, including Moët Hennessey and American Express Platinum Card, on breakthrough communications and growth plans across multiple business verticals From 2006 to 2007 (1 year) Greater New York City AreaDirector, PR and Retail Marketing, The Americas @ Tiffany & Co. Directed communications and project management for 70+ retail stores accounting for 60% of global revenue in addition to managing 30+ agencies with $1.2M annual budget Key Achievements: •Supervised individual retail marketing programs for all branch stores including store openings, sales promotions, partnerships and special events• Spearheaded corporate focus on brand experience programming and most-profitable HNW customer relationships (CRM) to achieve 22% sales increase• Launched Tiffany Mark timepiece with celebrity endorsements including Frank Gehry, George Lucas, and Wayne Gretzky, with the program leading Gehry to join Tiffany as exclusive designer• Created designer promotions by reinventing Elsa Peretti and Paloma Picasso designer sales promotion, using core inventory companywide to generate record level sales and brand growth• Directed "What Makes a Tiffany Diamond" seminars to reinforce company’s engagement and solitaire diamond ring authority and competitive value From 1997 to 2005 (8 years) Greater New York City Area