Image of Geoffrey Reed

Geoffrey Reed

Director, Corporate Strategy

VP, Revenue at Weedmaps

Los Angeles, California

Section title

Geoffrey Reed's Email Addresses & Phone Numbers

Geoffrey Reed's Work Experience


Director, Corporate Strategy

February 2014 to June 2015

El Segundo, CA


Senior Manager, Corporate Strategy

January 2013 to February 2014

El Segundo, CA

McKinsey & Company

Engagement Manager

October 2009 to December 2012

New York, NY; Amsterdam, Netherlands

Geoffrey Reed's Education

Columbia University - Columbia Business School

MBA Entrepreneurship/Entrepreneurial Studies Dean's List

2007 to 2009

Columbia University School of Law

JD Law Stone Scholar (top 25% of law school)

2005 to 2008

Harvard University

AB Social Studies

2000 to 2003

Geoffrey Reed's Professional Skills Radar Chart

Based on our findings, Geoffrey Reed is ...

Strong sense of self

What's on Geoffrey Reed's mind?

Based on our findings, Geoffrey Reed is ...

57% Left Brained
43% Right Brained

Geoffrey Reed's Estimated Salary Range

About Geoffrey Reed's Current Company


Frequently Asked Questions about Geoffrey Reed

What company does Geoffrey Reed work for?

Geoffrey Reed works for Mattel

What is Geoffrey Reed's role at Mattel?

Geoffrey Reed is Director, Corporate Strategy

What is Geoffrey Reed's personal email address?

Geoffrey Reed's personal email address is g****[email protected]

What is Geoffrey Reed's business email address?

Geoffrey Reed's business email addresses are not available

What is Geoffrey Reed's Phone Number?

Geoffrey Reed's phone (213) ***-*427

What industry does Geoffrey Reed work in?

Geoffrey Reed works in the Computer Software industry.

Who are Geoffrey Reed's colleagues?

Geoffrey Reed's colleagues are Bryan Naegele, Amanda Rees, Alexander Reiff, Michael Cohen, Brian Emory, Ed Atrero, Matt Duszynski, Darrell Clay, Casey Eastman, and Razvan Draghici

About Geoffrey Reed

📖 Summary

Director, Corporate Strategy @ From February 2014 to June 2015 (1 year 5 months) El Segundo, CASenior Manager, Corporate Strategy @ From January 2013 to February 2014 (1 year 2 months) El Segundo, CAEngagement Manager @ Supported clients on strategic efforts to enhance profitability (both top and bottom line) across a variety of industries (financial services, consumer goods, travel, industrial services) • Worked with head of HR at major industrial services company to develop transformation strategy and cost savings for HR function • Managed client team at major financial institution responsible for developing and piloting operational initiatives worth $100M in run-rate savings • Worked with CEO and management team of large asset manager to assess strategic options for business model and develop growth initiatives worth EUR 40M in revenue over 5 years • Worked with senior news editor at major B2B information provider to develop innovative news strategy for senior executive customer segment • Managed 4 month effort to benchmark and enhance operations for 20 European / Middle East airports using regression-based analysis of performance levers • Developed marketing ROI enhancement program for €24B consumer goods company From October 2009 to December 2012 (3 years 3 months) New York, NY; Amsterdam, NetherlandsManager @ • Developed new performance-driven advertising agency fee model for $17B consumer goods company From August 2008 to January 2009 (6 months) Los Angeles, CA; New York, NYVenture Associate @ • Managed due diligence effort, drafted investment memorandum, and met with potential investors for $2M Series B investment in mobile messaging start-up • Performed first screening of incoming deals and recommended action to partners From April 2008 to December 2008 (9 months) Los Angeles, CASummer Associate @ • Formulated new business development strategy for software portfolio company • Performed financial and legal due diligence for two acquisitions in consumer finance space From May 2008 to August 2008 (4 months) Los Angeles, CASummer Associate @ From 2007 to 2007 (less than a year) Summer Associate @ From May 2006 to August 2006 (4 months) Associate @ • Performed financial and operational due diligence for private equity investments in various industries (including hospitality, entertainment, energy, and consumer goods) • Built 10-year forecast of video game market in the United States • Forecasted movie sell-through repricing scenarios for major video retailer • Developed revenue synergy model for potential merger in hospitality space • Developed anti-piracy strategy and actions for major movie studio through consumer research From 2003 to 2005 (2 years) Los Angeles, CAMBA, Entrepreneurship/Entrepreneurial Studies, Dean's List @ Columbia University - Columbia Business School From 2007 to 2009 JD, Law, Stone Scholar (top 25% of law school) @ Columbia University School of Law From 2005 to 2008 AB, Social Studies @ Harvard University From 2000 to 2003 Geoffrey Reed is skilled in: Strategy, Operational Efficiency, Business Overhead..., Entrepreneurship, Management Consulting, Private Equity, Venture Capital, Due Diligence, Financial Forecasting

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In a nutshell

Geoffrey Reed's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Geoffrey Reed's Willingness to Change Jobs



Open to opportunity?

There's 75% chance that Geoffrey Reed is seeking for new opportunities

Geoffrey Reed's Achievements

National Finalist

Issued by Babson Innovation Competition · October 2008

First Place

Issued by A. Lorne Weil Outrageous Business Plan Competition · April 2008


Issued by Stone Honors Moot Court · April 2007

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