-Analytical user acquisition and growth expert in consumer mobile space -Possess a solid understanding of A/B testing, user segmentation, and customer engagement -Over 6+ years of online and mobile advertising experience -Extensive international experience

Director of User Acquisition @ From 2014 to July 2015 (1 year) San Francisco Bay AreaHead of Global Marketing @ ROI based User Acquisition, Growth, Product Management, Business Partnership, and P&L • Spearheaded ROI based user acquisition implementation for mobile titles, conducted cohort analysis, user segmentation to enhance engagement and monetization metrics • Led all media buy with key advertising partners (Facebook, Ad Networks, DSPs) and negotiated terms with 3rd party analytics and data service providers • Collaborated with key platform players (Apple, Google) while serving in business development function for game publishing and licensing partnership • Oversaw all marketing activities and bear P&L responsibility for seven figure quarterly marketing budget From 2012 to October 2013 (1 year) San Francisco Bay AreaSenior Marketing Manager @ -Managed and strategized User Acquisition campaigns for all mobile titles across iOS and Android platforms - Spearheaded marketing business intelligence projects with analytics team to improve product engagement and monetization through user acquisition -Led media buy negotiation with advertisers and managed User Acquisition related partnerships with other mobile developers From 2012 to 2012 (less than a year) San Francisco Bay AreaAccount Manager @ Managed all tier one app developers' user acquisition campaign by developing cost effective media plan and executing performance optimization to drive in millions of installs and achieve top ranks in App Store From 2010 to 2012 (2 years) Business Development Manager @ Identified new business opportunities and served as an digital measurement and web analytic evangelists. Initiated strategic collaboration and lead research projects to study smartphone users’ behavior in social media applications, web browsing, e-mail, media consumption, and phone/SMS usage From 2009 to 2010 (1 year) Campaign Manager @ -Managed online advertising campaigns, monitored campaign pacing, performed performance analysis, and optimizing campaign to maximize advertising ROI From 2007 to 2009 (2 years) Greater Los Angeles AreaOnline Marketing Intern @ -Analyzed web statistics though web analytic tools while supported business analysts with scheduled and ad hoc reporting, analysis, by preparing variance analysis and relationship models in Excel (pivot table, Macro, filter) From May 2007 to August 2007 (4 months) Greater Los Angeles AreaMarket Research Intern @ Developed and conduct on-line ad tracking survey measuring clients' brand recognition and brand equity through audience's response from clients' media advertisements From May 2006 to August 2006 (4 months)

B.S., Management, Economics @ Purdue University From 2003 to 2007 Certificate, International Economics @ Peking University (北京大學) From 2007 to 2007 Gene Juang is skilled in: Mobile Advertising, Online Advertising, Business Development, SEM, Mobile Devices, Mobile Applications, Mobile Marketing, Analytics, Ad Networks, Start-ups, Advertising, Monetization, Marketing Strategy, SEO, Market Research