Gavin Johnston's Email Addresses & Phone Numbers

Over 19 years brand consulting, strategic planning, and consumer research experience. 16+ years experience in digital research & planning. My expertise lies in uncovering insights for strategic cross-channel marketing and design applications. I've conducted research and strategic development projects for a broad range of clients including Bayer, American Funds, Chrysler, Ford, Kellogg's, American Century, Kashi, Bear Naked,...

Over 19 years brand consulting, strategic planning, and consumer research experience. 16+ years experience in digital research & planning. My expertise lies in uncovering insights for strategic cross-channel marketing and design applications. I've conducted research and strategic development projects for a broad range of clients including Bayer, American Funds, Chrysler, Ford, Kellogg's, American Century, Kashi, Bear Naked, Gatorade, GSK, Kimberly-Clark, Edward Jones, SAP, Cars.com, MillerCoors Brewing, H&R Block, Hostess, Eli Lilly, Motorola and Sprint.

•Experience and leadership in uncovering shopper and consumer insights for powerful, unique brand development and business strategy.

•A proven research professional with over 16 years of experience integrating and synthesizing consumer and shopper insights for collaborative brand development, marketing and design.

•Inspiration, motivation and leadership for cross-disciplinary teams.

•Uncovering patterns of behavior and beliefs that bring the customer experience to life and result in killer, never-before-seen strategic work.

Specialties: Ethnography, Semiotics, Strategic Development, Qualitative Research Methods, Brand Development, Shopper and Consumer Behavior, Consumer Taste and Preference, Retail Merchandising, Proxemics, and Subcultural Identity Development.Group Planning Director @ Leading strategic planning efforts and insights integration with Creative teams for a wide rage of clients in pharma and healthcare. Our work will help you create best in class digital experiences, develop your next strategic move, and identify real consumer needs. From February 2014 to Present (1 year 11 months) Partner and Strategist/Anthropologist @ People Path, LLC creates ethnographies and conducts qualitative research to teach you about what people are doing, why they're doing it, and what you can do about it -- and how to use it to increase revenues. We study people in the cultures where they live, eat, sleep, drive, walk or just hang so you get a clear picture of who they are and how they affect your business or organization. Our answers will help you design your products, anticipate your next strategic move, and identify the real needs and wants of the people you're interested in serving. From March 2012 to Present (3 years 10 months) Group Planning Director @ Leading strategic planning efforts and insights integration with Creative teams for a wide rage of clients. Our work will help you design your campaigns, develop your next strategic move, and identify the real needs, motivations and wants of the people your company serves. From July 2013 to March 2014 (9 months) Kansas City, Missouri AreaGroup Planning Director @ Leading strategic planning efforts and insights integration with Creative teams for a wide rage of clients including Kellogg's, Kashi, Bear Naked, Edward Jones, BIVI, SAP and American Century. From July 2012 to July 2013 (1 year 1 month) Chief Anthropologist @ From May 2007 to March 2012 (4 years 11 months) ETHNOGRAPHER @ From 2005 to 2007 (2 years) Ethnographer @ From January 2000 to January 2005 (5 years 1 month) PROGRAM MANAGER, RESEARCH @ From 2001 to 2005 (4 years) Ethnographer @ From September 1998 to April 2000 (1 year 8 months) USER RESEARCH LEADER @ From 1999 to 2000 (1 year) MA, ANTHROPOLOGY @ The University of Kansas From 1997 to 1999 MA, HCI @ Indiana University-Purdue University at Indianapolis Gavin Johnston is skilled in: Ethnography, Customer Insight, Market Research, Marketing Research, Consumer Behaviour, Qualitative Research, Brand Development, Strategy, Focus Groups, User Research, User-centered Design, User Experience, Marketing Strategy, Marketing, Strategic Planning