Business Administration and Management, General, 4.0 @
My experiences have taught me that you can’t run from change. In order to continue successfully you need to embrace it as a challenge and make plans to positively address the situation! As the market in our industry is perpetually evolving, we also need to be constantly keeping in step with our methods to address these changes
My experiences have taught me that you can’t run from change. In order to continue successfully you need to embrace it as a challenge and make plans to positively address the situation! As the market in our industry is perpetually evolving, we also need to be constantly keeping in step with our methods to address these changes positively!
I began my career as a TBA manager in “The Midwest” and since I began working for manufactures, this insight has given me a distinct advantage to understand the challenges and opportunities at every level of distribution and how to address them positively! I don't just “work” in a position; my objectives become an integral part of my being. This absorption dedication has proven dividends for my employers with every manufacturer I have functioned.
My Specialties Include:
Sales Team Building, Leading and Motivating
Big Box Retailer Experience and Working Knowledge
Specialty Market, Import Specialist and Traditional Distributor “Working Knowledge”
Pricing Comparison Analysis
Inventory Control Specialist, Replenishment Systems Analysis
Market Pricing Analysis
Building or working within a "Business Model", "Strategic Plans" for growth and profit
The companies that have read the opportunities in the market correctly and acted proactively have begun to reap the rewards of their pro-activeness; still many others are wondering what happened to their market share!
My goal is to function on a team of people that are listening to the market and plan on addressing their respective market proactively! I make things happen with honesty and integrity!
There are many opportunities in our industry TODAY! At this juncture in time, due to the record number of vehicles on the road, the market opportunities have never been greater! If you need to positively address your market and you are seeking an experienced industry veteran with the ability to survey and act on opportunities, please contact me.
Director of Sales and Marketing @ As an "established" Aftermarket and OES Supplier, Best Brakes is looking forward to continuing to provide OES quality product to the market and growing their distribution well into the future!
Established as a supplier to companies such as Bendix, Best Brakes continues to give the best "Value", with excellant quality, service, and first to market capability at the most competitive pricing in the North American Market! From January 2015 to Present (1 year) VP Sales, Western US @ My position at IAP Dura was VP of Sales, Western Division.
Duties included managing sales through independent sales representatives throughout the territory as well as managing sales personally in So California.
I was able to orchestrate the addition of a dozen new distributors while at IAP Dura. IAP was a first class company with very strong management and planning capabilities! From 2007 to 2009 (2 years) VP of Sales and Marketing @ Best Brakes was founded to perform as the supplier to Bendix Brakes for their "Global" economy drum and rotor program. We established the structure, product content, sales organization and program that matched the needs of the North American Market! From 2003 to 2005 (2 years) North American Aftermarket Sales Director @ I was hired to build and market a program for the traditional warehouse distributor, including specialty markets including retail and installer levels of distribution. Brembo is in a league of their own as far as quality, engineering and performance by their extensive R&D capabilities driven by OEM and Racing Divisions. We were able to build a very strong program on this "premium" product that was geared for the traditional US distribution network which included ALL the major program groups. This program became very successful despite the trend in the market to low cost, off shore manufactured product. From 2000 to 2003 (3 years) National Drum and Rotor Sales and Marketing Manager @ After ITT Aimco was shut down, I was hired by Qualitee International to assist their efforts to build a competitive full scale drum and rotor program. We launched a very successful "full line" program of economy drums and rotors that we called "performance plus". This line is still being marketed by the company that bought Qualitee Int., APS.
This position was very rewarding as the team of people I worked with at Qualitee were some of the most professional, TEAM motivated people I have ever had the pleasure to work with! From 1998 to 2000 (2 years) Western Division Sales and Marketing Manager @ Hired in 1985 as the Southern California District Manager I was responsible for maturing sales of drum and rotor product to the traditional aftermarket distribution channel. In 1989 I was promoted to "Western Divisional Sales Manager" and eventually became responsible for sales to distributors in states west of the Mississippi.
I managed the sales force which was represented by "direct" and "independent" sales people.
Ultimately I was responsible for all sales of all channels in the states west of the Mississippi, including various channels of distribution. During my employment at ITT Aimco sales and marketing penetration were increased in my geographical responsibility by 1000%! Aimco was a Great company to work for and until the offshore product forced us to add additional products such as friction, we dominated the market in North America! Adding other lines and the offshore market dilemmas drove profits downward which eventually led to ITT selling Aimco off to Raybestos. The nearly 13 years spent at ITT were challenging as the market shifted but very rewarding in the learning process to gain and maintain market penetration. From May 1985 to February 1998 (12 years 10 months) Regional Manager, National Accounts/ District Manager Traditional Sales @ Relocating to the West Coast from Ohio I was hired to develop sales at retailers and installers such as Montgomery Ward, Midas, K-Mart and others.
I was relocated back to the East Coast and promoted to Regional Manager in the National Accounts Division. Afterward, I was relocated and promoted to District Sales Manger in the "Traditional" Monroe field sales team. In this position I was able to solidify "Monroe" as the primary brand ride control product in the Metro DC, Northern VA and Southern MD markets at ALL levels of distribution! Working with the "World Class" management structure of the Monroe and Walker Sales Teams was crucial to my success' during my career in the Auto Aftermarket Industry! From 1979 to 1984 (5 years)
AAP, Aftermarket Parts Distribution @ AWDA University From 1988 to 1998 Business Administration and Management, General, 4.0 @ Saddleback College From 1988 to 1990 Youngstown State University Gary Mercer AAP is skilled in: Sales Excellence, Competitive Analysis, Product Management, Sales Management, Business Planning, Automotive, Marketing Strategy, Advertising, Sales, Automotive Aftermarket, Vehicles, Team Building, Selling, Sales Process, Sales Operations
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