Gary Keider's Email Addresses & Phone Numbers

Vice President and Country Manager @ Kimberly-Clark Corporation Canada I was appointed to not only grow revenue, share, and profit, but to transform the entire organization from an underdeveloped satellite sales team into a high-performing business unit while building the K-C brand among retail and consumer customers. With full profit and loss, I provided vision and leadership...

Vice President and Country Manager @ Kimberly-Clark Corporation Canada I was appointed to not only grow revenue, share, and profit, but to transform the entire organization from an underdeveloped satellite sales team into a high-performing business unit while building the K-C brand among retail and consumer customers. With full profit and loss, I provided vision and leadership to a team of 118. This included strengthening operations including sales, marketing, category, trade utilization, product mix, productivity, finance, HR, and supply chain. I also defined business strategies, built organizational capability, streamlined decision making, and drove strategic alignment. I also brought LEAN into sales and marketing, and developed senior level customer partnerships and joint business plans, all while building a culture of professional development and talent optimization.Through my efforts and those of my terrific team, we…• Increased top line by more than 20%, representing hundreds of millions of dollars in revenue.• Grew sales at twice the market growth rate, despite a historic economic downturn and well established, deeply entrenched brands in a mature marketplace.• Reinvigorated the Family Care portfolio of products, gaining distribution in all major customers and boosting portfolio revenue significantly.• Enhanced profit margins by hundreds of basis points.• Improved receivables from 35 to 25 days, saving more than $10M.• Created a company-leading, award-winning sales team. From 2009 to 2013 (4 years) Mississauga, Ontario, CanadaVice President Marketing - Baby and Child Care @ Kimberly-Clark I was promoted to lead a 45-person marketing organization with multiple P/L’s to improve results for North American HUGGIES, PULL-UPS, and GOODNITES brands, generating $3B in revenues and $1B in operating profit, making it the largest division in K-C’s consumer product group. This entailed leading the organization through a challenging consolidation and re-alignment. We managed pricing and costs while establishing unique and sustainable multi-platform commercial programs and events. We also revised and enhanced brand positioning and messaging, introduced and drove cutting edge digital marketing initiatives, and executed innovation projects from developmental pipeline to retail commercialization. Results came quickly, as we… • Delivered record net sales and operating profit.• Offset $150M of input cost pressures.• Established framework for dramatic increase in marketing budget ROI. • Produced two of the highest scoring HUGGIES TV ads in the brand’s history. • Successfully launched six new products across portfolio, generating as much as $100M in new revenue. From 2006 to 2008 (2 years) Neenah, WisconsinMarketing Director - Family Care Division @ Kimberly-Clark This was a $900M P/L assignment, managing a product portfolio of Facial Tissue, Moist Cloths, and Napkins, under the KLEENEX® and SCOTT® Brands across North American. As business lead for the platform, I guided a cross-functional organization of 100 including 15 marketing professionals where we conceived and commercialized market-leading production and packaging techniques. Along with that we developed and executed innovative marketing and product plans, enhanced and strengthened brand equity, pioneered digital and social media marketing and built high profile strategic partnerships. Achievements were many, having…• Increased operating profit 80%, representing hundreds of millions of dollars. • Grew market share from 45% share to 54%. • Continually launched products and/or product improvements that drove high margin sales. • Established multi-year highly productive partnerships with U.S. Olympic Committee, Disney and NASCAR. • Introduced industry-transforming six-color hexachromatic printing. • Built strategic retail partnerships that improved ROI on new items launches and product line renovations. From 1997 to 2006 (9 years) Neenah, WIAssociate Marketing Director - Family Care Division @ Kimberly-Clark This was a key role to manage the COTTONELLE® Bath Tissue and VIVA® Towel brands during the initial year of the KC/Scott Paper merger. My focus was on developing and managing brand acquisition, and transitioning and consolidating plans. In the context of the merger, I also spent a lot of time restoring customer trust, managing excess inventory, and establishing marketing and sales support plans. Along with that I supported footprint and capacity plan development, and oversaw marketing activities and P&L’s.I was successful in…• Managing the complex transition and merger of the brands.• Strengthening our image and credibility with trade, aligning go-to-market strategies, and revising pricing and deal structures supporting $500M in revenue. From 1996 to 1996 (less than a year) Neenah, WIBrand Manager @ Kimberly-Clark These were my first roles with K-C, working with individual brand assignments across KLEENEX, KOTEX, DEPEND and HUGGIES brands. I managed all brand marketing which entailed developing and implementing marketing plans, new product launches, consumer research, advertising and consumer/trade promotion, sales presentations, trade management and channel conflict, volume forecasting and capacity management. I also deployed a wide range of consumer and trade marketing strategies and initiatives.Among my more notable achievements in these five years…• Initiated the revitalization of the KLEENEX brand.• Collaborated with R&E on the next generation HUGGIES Diapers innovation pathway. • Capitalized on cost savings from a first-of-its-kind fastening system that enabled a subsequent diaper improvement. • Launched two new products that grew the adult care business by 40%.• Transferred and consolidated production assets from 3 to 1 site. From 1990 to 1995 (5 years) Neenah, WisconsinChief Operating Officer @ F.C. Dadson Consolidated responsibilities across sales and marketing, construction services, manufacturing, and day to day operations. Greenville, Wisconsin, United StatesVice President Sales and Marketing @ F.C. Dadson From June 2015 to December 2019 (4 years 7 months) Greenville, WIDirector @ American Provenance Help guide and assess the overall strategy, management and direction of the business on behalf of the shareholders Wisconsin, United StatesPresident @ GK Advisors I launched this firm to provide strategic planning, advisory consulting, and subject matter expertise to private equity investors, consulting firms, research providers, and a professional services company. I collaborate with clients to help inform business and investment decisions from market entry to due diligence, as well as provide CPG industry insights on best practices, organizational structure, and trends that guide marketing and business optimization. From 2013 to May 2015 (2 years)