Goal driven individual with the work experience and drive to make a difference. The endless opportunities to grow a brand and sustainable revenue motivate me to learn more. I'm passionate about cycling, skiing, the incredible outdoors and my family.
eCommerce Content Manager @ Responsible for the overall online customer experience and marketing strategy to accomplish our revenue and brand goals.
• UX Design - the experience is our product
• Marketing through numerous digital and print channels to drive brand awareness and sales
• Content creation and management
• Leveraging data to drive decisions while keeping agile
• Photography art direction
• Segmented eMail marketing to various types of customer groups
• Omni-Channel approach to new opportunities
• Strategic thinking for today's challenges, next month's sales and the following seasons's initiatives
• Proactive. Team Oriented. Goal Driven. From September 2012 to Present (3 years 4 months) Global Marketing Creative Manager @ Responsible for the global art direction of SmartWool's brand collateral to drive brand awareness and revenue from sell-in to sell-through initiatives.
• Art direction and project management of iPad apps, retail signage, consumer brochures, online content, and retail-partner specific collateral
• Photo art direction for in-studio and on-location photography
• Evolve and maintain Brand standards
• Manage internal and external creative partners
• Budget creation and management
• Effectively worked across departments to achieve seasonal and long range goals From July 2004 to September 2012 (8 years 3 months) Composing Manager @ Managed a 24 hour / 7-day a week team that was responsible for prepress, graphic design, IT and commercial web development for an 11,000 plus circulation daily newspaper.
• Established and maintained workflows and deadlines
• Oversaw all hiring, budgeting and scheduling for the prepress / design team
• Researched and purchased all computer and prepress imaging equipment
• Worked with outside print partners to establish schedules and quality of offset commercial print work From July 2001 to July 2004 (3 years 1 month) Photo Retoucher, Asst. Studio Manager @ Responsible for the studios image retouching and scheduling of post-camera work.
• Worked with clients during photography and retouching to accomplish their visual goals
• Scheduled and prioritized work, developed workflows and lead color-shows for large retail accounts including Polo Ralph Lauren, Macy's, Bloomingdales's and home furnishing brands.
• Operated and maintained computer workstations, cameras and a Kodak Approval From 1999 to 2001 (2 years) Digital Imaging Specialist @ Responsible for the marketing, sales, customer support and demonstrations of digital cameras and imaging software distributed by ElectroImage. From October 1998 to April 1999 (7 months)
Bachelor of Science, Honors Graduate, Biomedical Photographic Communications @ Rochester Institute of Technology From 1994 to 1998 Garett Mariano is skilled in: Email Marketing, Brand Development, E-commerce, Creative Direction, Marketing Strategy, Strategic Planning, Content Strategy, Advertising, Online Marketing, Direct Marketing, Adobe Creative Suite, SEO, Brand Management, Online Advertising, Retail