Graduated from Moore School of Business at the University of South Carolina in May 2013 Summa Cum Laude, Triple Majoring in Marketing, Management, & Finance with a Minor in Sports & Entertainment Management. Since my first job at age 15, I have had experience working in the grocery/retail industry through internships and full-time positions, which has allowed me to develop unique skills in different facets of the industry.
I am an extremely driven, energetic, and passionate person who values accountability, hard-work, and communication in the workplace. I have extensive training in sales, marketing, brand management, and leadership. Experienced in sales strategy, marketing strategy, finance, and group leadership in a business setting.
Specialties: Marketing, Sales, Leadership, Sales Management, Account Management, & Finance
Area Sales Operations Manager @ From October 2014 to Present (1 year 3 months) Essen Area, GermanyDistrict Sales Leader @ - Led and developed one of three Direct Store Delivery (DSD) Sales Teams in the Houston Metropolitan Area, bringing to market the following Nestle brands: DiGiorno, Tombstone, California Pizza Kitchen, Jacks, Haagan-Dazs, Dreyers, Outshine Fruit Bars, Skinny Cow, Frosty Paws, and Nestle Branded Ice Cream Novelties.
- Managed 13 direct reports: 11 Sales Representatives and 2 Merchandisers.
- Responsible for revenues of $15 million annually across 151 large-format grocery stores.
- Created customized reports on sales, inventory variances, spoils, and service execution using Oracle’s Hyperon Enterprise Management Software; used reports to improve performance, drive competition, reward excellence, increase cost efficiency and identify opportunities amongst my team.
- Collaborated with Nestle Account Teams to successfully execute promotional activity and sales at key Large-Format Accounts, including Kroger, Walmart, HEB, Safeway/Randalls, and other regional chains.
- Responsible for a fleet of six 24’ refrigerated box trucks. Scheduled and managed logistics of any necessary maintenance, inspections for Department of Transportation (DOT) compliance, and ensured all paperwork (insurance, registration, IFTA tags, daily vehicle inspection reports, and trip reports) were current and correct.
- Oversaw day-to-day execution of routing solutions and logistics and collaborated with Supply Chain teams to find quick, manageable adjustments when necessary.
- Excelled in communication to customers regarding the sales and distribution of our products, requiring rapid problem-solving skills to ensure collaborative solutions. From January 2014 to September 2014 (9 months) Houston, Texas AreaDistrict Sales Leader Designate @ - Selected as 1 of 4 national new hires to be enrolled in the Leadership Development Program that entails 12 months of cross functional training, extensive project research, and rigorous sales training.
- Participated in highly competitive and results focused self-paced rotational program with cross-functional trainings with key executive leaders in Marketing, National & Regional Sales Teams, Category Management, Safety, Supply Chain, Finance, Accounting, Distributor Relations, Fleet, & Other key functional areas.
- Developed a National Variable Labor Model that coordinates labor management with fluctuations in revenue. Led the national roll-out of this model with Executive Leaders to ALL 27 areas in Nestle USA where we developed a national training program that aligned with each functional area's responsibility in managing this tool. The project has seen results up to 97 hours/week reduced, resulting in $1,800 in weekly savings per area, and a 28% increase in labor efficiency.
- Officially finished the rotational development program in 8 months, which is the fastest of any designate since the program's implementation to be certified by a Region General Manager. From June 2013 to January 2014 (8 months) Greater Atlanta AreaSales Manager @ - Administered the College Region sales force and manage accounts while building brand awareness and new business development.
- Maintained independently operated retail accounts and maintain relationships working on increasing sales and store traffic.
- Managed college area sales representatives in North Carolina, South Carolina, and Georgia teaching selling techniques, how to build brand awareness, new business development, effective on-site marketing techniques, set monthly quotas, and allocate bonuses.
- Facilitated strategically placed sampling events in areas with high foot traffic to introduce new consumers to our product.
- Personally sold into 75+ new retail accounts and wholesalers. From November 2011 to December 2012 (1 year 2 months) External Vice President @ - Managed operations of External Cabinet departments including Public Relations, Community Service, Campus Involvement, Social, Athletics, Sorority Relations and Special Events with an overall budget exceeding $90,000.
- Established an 100% involvement rate on campus for members.
- Orchestrated over 10,000 hours of community service between all members.
- Facilitated all departments to operate under budget to ensure financial stability. From January 2012 to November 2012 (11 months) Columbia, South Carolina AreaSales Representative @ - Worked nearly 80 hours for the Master's Tournament where I was in charge of sales for all merchandise in the Gate 9 shop.
- Provided first impression for the store upon entrance into the golf shop.
- Engaged in suggestive selling techniques to increase transactions and basket purchases. From March 2012 to March 2012 (1 month) Augusta, Georgia AreaOperations and Marketing Represenative @ - Helped grow the newly started entity, braaapUSA, while helping oversee all aspects of the company.
- Analyzed competitors MSRP’s and created a Price List for over 500 products.
- Increased Marcos Ambrose Fan Facebook and Twitter by 68% and 50%, respectively.
- Increased braaapUSA Facebook and Twitter Accounts by 132% and 750%, respectively.
- Organized the set-up of on-line store with over 500 products offered. From May 2011 to December 2011 (8 months) Marketing Intern @ - Researched prospective sponsors and maintained relationships with current sponsors.
- Compiled information & ROI data about JTG/D Racing sponsorship programs to educate future sponsors about benefits.
- Prepared PowerPoint presentations ranging from technology sponsorship to multi-million dollar sponsorship package used during sales calls.
- Facilitated meetings with prospective and current sponsors to ensure maximum use of sponsorship.
- Guided tours through garage area for Race day and hospitality events to ensure VIP guests have a memorable experience.
- Attended NASCAR Sprint Cup races during summer months to assist with weekend race activities. From May 2009 to December 2011 (2 years 8 months) Cashier @ - Provided first impression of store, completed check outs, and gave movie advice to customers.
- Worked independently handling the opening and closing the store.
- Prepared and made nightly deposits of $400+ to ensure security of cash flows.
- Organized to 2,000 to 3,000 movies weekly to increase customer turnover rate and optimize customer satisfaction.
- Advertised newly released movies and weekly specials to increase sales. From December 2008 to July 2009 (8 months)
Bachelor’s Degree, Business Administration; Marketing, Management, and Finance, 3.98 @ University of South Carolina - The Moore School of Business From 2009 to 2013 Bachelors of Science, Business Administration; Marketing, Management, and Finance, 3.98 @ University of South Carolina-Columbia From 2009 to 2013 Lake Norman High School Frankie Kerr is skilled in: Product Marketing, Marketing Management, Sales Management, Social Media Marketing, Program Management, Product Management, Account Management, Marketing, Sales, Leadership, Strategic Sales, Brand Management, Recruiting, Social Media, Event Planning