Franci McFarland’s Email & Phone

Franci McFarland Contact Details

Palo Alto, California
Senior User Experience Researcher @ Coursera
Principal, Design Research Consultant @ Self-Employed
User Experience Research staff - Core App Monetization & News (contractor) @ Facebook
M.A., Learning Sciences (with a focus on Cognitive Science) @ Northwestern University

STRENGTHS • Designing technologies that empower users by maximizing enjoyment, understanding, strategy & skill • Creating product ecosystems that offer a highly personalized, context-aware user experience • Human-Computer Interaction; User-Centered & Learner-Centered Design; Information Architecture; Mental Models; Product Ideation; Concept Testing; Agile User Experience Research Methods; Ethnographic Research; Cognitive Task Analysis; Requirements Gathering BACKGROUND My career has 

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