Image of Florent Cossarizza

Florent Cossarizza

Head of Performance Marketing

VP of Growth at Verve (formerly StreetTeam)

London, United Kingdom

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Florent Cossarizza's Email Addresses & Phone Numbers

Florent Cossarizza's Work Experience


Head of Performance Marketing

March 2015 to Present

London, United Kingdom


marketing & communication, strategic consultancy

February 2012 to March 2015

Reading, United Kingdom

Performance Marketing Manager

August 2014 to February 2015

London, United Kingdom

Florent Cossarizza's Education

Università Ca' Foscari di Venezia

Master's degree Marketing & communication

2009 to 2010

IAE Orleans

Master's degree marketing management & communication

2008 to 2009

universite du Maine

Bachelor's degree Trade Techniques

2007 to 2008

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About Florent Cossarizza's Current Company


Frequently Asked Questions about Florent Cossarizza

What company does Florent Cossarizza work for?

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Florent Cossarizza is Head of Performance Marketing

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Florent Cossarizza's colleagues are Jan Fischer, Nicholas Dentandt, Graeme Maciver, Thomas Melhuish, Sophie Bergeret, Erica Ligner, Nuro Azhar, Kristin Viola, Helen Kim, and Opemipo O.

About Florent Cossarizza

📖 Summary

Marketing & communication professional. I am a proactive, enthusiastic and trilingual person, passionate about Growth-Hacking and problems’ solving oriented. Specialties: PPC, SEM, Display, Marketing strategy, Social media , digital marketing, international management, branding and identity, process improvement, product marketing , project coordination...Head of Performance Marketing @ From March 2015 to Present (10 months) London, United Kingdommarketing & communication, strategic consultancy @ • Growth Hacking strategy & scalability ; • Performance marketing strategy ; • Paid search optimisation ; • Social media strategy ; • Process improvement; • Project management; • Marketing research; • Direct marketing; • CRM. From February 2012 to March 2015 (3 years 2 months) Reading, United KingdomPerformance Marketing Manager @ - Created and implemented an entirely new SEM approach based on efficiency, scalability with high level of granularity for better business understanding. - Created and implemented a new attribution model. - Innovated, tested, developed and optimised new channels (growth hacking) - Created and implemented a new scalable Adwords structure (Acquisition CPA decrease; Recruitment CPA decrease; conversion growth in both segment). - Budget allocation management cross channel. - Management Paid search Recruitment across all countries and cities - Management Paid search Acquisition across all countries and cities. - Defining strategy, Creation and management for Facebook advertising. - Defining strategy, Creation and management for GSP (Google Sponsored Promotion). - Defining strategy, Creation and management for remarketing. - Full integrated and automated cross channel reporting to top level management. - Defining strategy, Creation and management for display. - Reporting to finance on spend cross channel and cross-country. - Data crunching and providing insight to define new Marketing strategy, insight, customer and market understanding. - SEO project management. - Creation of Landing page (increase conversion rate, Quality score & customer’s reach). - Find, Negotiate and implement partnership with advertising platform. - Team management. - Agencies management - Training From August 2014 to February 2015 (7 months) London, United KingdomDigital Marketing Specialist @ • SEM Automation & Destination Monetization • Automate all key account management • Increase SEM executive team efficiency • Scaling processes • Increase our share of monetized inventory • Internal tools development with Developers team • PPC Specialist for French & Italian languages. • Backup of Spanish, German & English languages • Develop and recommend on campaign strategy • Provide key insights on optimization strategies • Create and develop tools for team efficiency • Manage +15600 PPC campaigns with spend above millions £/months • Structure & content optimization. • SEM Campaign management • Multi-variant testing. • Training on SEM best practices • working with 3rd party bid management solutions • Video Editing for Youtube advertising • Process management • Reporting • Data Analysis Technical Experience - Search Engine Marketing - PPC Management, Analytics, Keyword Research, Kenshoo, Criteo... - Applications - Excel, Google Adwords Editor, kenshoo, Adobe Photoshop, Premiere Pro, Worpress... From February 2013 to August 2014 (1 year 7 months) London, United KingdomLDR @ • Result analyst; • Competition studies; • Create tools for efficiency incensement; • Team process evolution/modification; • Social media focal point. • CRM From January 2011 to December 2011 (1 year) IrelandRegional Director’s assistant @ • competition studies • create tools for technical salesman • ... From May 2009 to September 2009 (5 months) Account Manager B2B @ • Follow-up and develop a customer portfolio • Develop the customer loyalty and the partnerships • Manage the park, the binomials and internal sales From September 2006 to September 2007 (1 year 1 month) Account Manager @ • Follow-up of different technical files • Produce quotes and contracts • Manage negotiations and long-term customer relations From September 2004 to September 2006 (2 years 1 month) Master's degree, Marketing & communication @ Università Ca' Foscari di Venezia From 2009 to 2010 Master's degree, marketing, management & communication @ IAE Orleans From 2008 to 2009 Bachelor's degree, Trade Techniques @ universite du Maine From 2007 to 2008 Florent Cossarizza is skilled in: Social Media, Marketing Strategy, Marketing Communications, Negotiation, Customer Service, Social Media Marketing, Product Marketing, Marketing Management, CRM, Competitive Analysis, Management, B2B, Google Adwords Professional, Search Advertising, SEM

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In a nutshell

Florent Cossarizza's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

1 year(s), 4 month(s)

Florent Cossarizza's Willingness to Change Jobs



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