Florent Cossarizza's Email Addresses & Phone Numbers

📖 Summary

Marketing & communication professional. I am a proactive, enthusiastic and trilingual person, passionate about Growth-Hacking and problems’ solving oriented. Specialties: PPC, SEM, Display, Marketing strategy, Social media , digital marketing, international management, branding and identity, process improvement, product marketing , project coordination...Head of Performance Marketing @ From March 2015 to Present (10 months) London, United Kingdommarketing & communication, strategic consultancy @ • Growth Hacking strategy & scalability ; • Performance marketing strategy ; • Paid search optimisation ; • Social media strategy ; • Process improvement; • Project management; • Marketing research; • Direct marketing; • CRM. From February 2012 to March 2015 (3 years 2 months) Reading, United KingdomPerformance Marketing Manager @ - Created and implemented an entirely new SEM approach based on efficiency, scalability with high level of granularity for better business understanding. - Created and implemented a new attribution model. - Innovated, tested, developed and optimised new channels (growth hacking) - Created and implemented a new scalable Adwords structure (Acquisition CPA decrease; Recruitment CPA decrease; conversion growth in both segment). - Budget allocation management cross channel. - Management Paid search Recruitment across all countries and cities - Management Paid search Acquisition across all countries and cities. - Defining strategy, Creation and management for Facebook advertising. - Defining strategy, Creation and management for GSP (Google Sponsored Promotion). - Defining strategy, Creation and management for remarketing. - Full integrated and automated cross channel reporting to top level management. - Defining strategy, Creation and management for display. - Reporting to finance on spend cross channel and cross-country. - Data crunching and providing insight to define new Marketing strategy, insight, customer and market understanding. - SEO project management. - Creation of Landing page (increase conversion rate, Quality score & customer’s reach). - Find, Negotiate and implement partnership with advertising platform. - Team management. - Agencies management - Training From August 2014 to February 2015 (7 months) London, United KingdomDigital Marketing Specialist @ • SEM Automation & Destination Monetization • Automate all key account management • Increase SEM executive team efficiency • Scaling processes • Increase our share of monetized inventory • Internal tools development with Developers team • PPC Specialist for French & Italian languages. • Backup of Spanish, German & English languages • Develop and recommend on campaign strategy • Provide key insights on optimization strategies • Create and develop tools for team efficiency • Manage +15600 PPC campaigns with spend above millions £/months • Structure & content optimization. • SEM Campaign management • Multi-variant testing. • Training on SEM best practices • working with 3rd party bid management solutions • Video Editing for Youtube advertising • Process management • Reporting • Data Analysis Technical Experience - Search Engine Marketing - PPC Management, Analytics, Keyword Research, Kenshoo, Criteo... - Applications - Excel, Google Adwords Editor, kenshoo, Adobe Photoshop, Premiere Pro, Worpress... From February 2013 to August 2014 (1 year 7 months) London, United KingdomLDR @ • Result analyst; • Competition studies; • Create tools for efficiency incensement; • Team process evolution/modification; • Social media focal point. • CRM From January 2011 to December 2011 (1 year) IrelandRegional Director’s assistant @ • competition studies • create tools for technical salesman • ... From May 2009 to September 2009 (5 months) Account Manager B2B @ • Follow-up and develop a customer portfolio • Develop the customer loyalty and the partnerships • Manage the park, the binomials and internal sales From September 2006 to September 2007 (1 year 1 month) Account Manager @ • Follow-up of different technical files • Produce quotes and contracts • Manage negotiations and long-term customer relations From September 2004 to September 2006 (2 years 1 month) Master's degree, Marketing & communication @ Università Ca' Foscari di Venezia From 2009 to 2010 Master's degree, marketing, management & communication @ IAE Orleans From 2008 to 2009 Bachelor's degree, Trade Techniques @ universite du Maine From 2007 to 2008 Florent Cossarizza is skilled in: Social Media, Marketing Strategy, Marketing Communications, Negotiation, Customer Service, Social Media Marketing, Product Marketing, Marketing Management, CRM, Competitive Analysis, Management, B2B, Google Adwords Professional, Search Advertising, SEM