8 years experience in international marketing both in London and Paris - leading global or local strategies, innovations, communications & operational executions with trade on FMCG brands. Showing strong drive and excellent interpersonnal skills to lead projects as well excellent judgement and ability to make decisions. I am enjoying working in a team to collectively achieve success.

Senior Brand Manager Carambar & Very Bad Kids @ From July 2015 to Present (6 months) Paris Area, FranceSenior Brand Manager Belin @ - In charge of the Belin brand (~100M€ CA) in autonomy from equity to implementation on shelf - Development of a NPDs with new merchandising approach - Managing a partnership with the French Football federation - Managing a team of 3 people From September 2014 to Present (1 year 4 months) Senior Brand Manager LU (Petit LU, Petit Ecolier & Dry biscuits) @ - Scope - large portfolio of 17+ brands accross 5 factories - Lead brand strategies on Véritable Petit Beurre & Petit écolier: managing P&L, interaction with trade, new packaging design, simplification of portfolio improving mix and margins - Developped innovative activations on both brands to modernise the brand image: collaboration with a designer on Petit Beurre and developping an interactive digital platefform on Petit Ecolier to reach new consumers - Managing a team of 3 people From October 2012 to August 2014 (1 year 11 months) Brand Manager - Toblerone, Terry's Chocolate Orange, Cadbury Roses & Cadbury Heroes @ TOBLERONE: - Lead EU developments (limited edition designs, digital strategy) - Adjusted marketing activations working closely with trade (focus on HD) to optimise the mix, the margin whilst keeping volume Terry's Chocolate Orange: - Management of the brand in autonomy: new brand positioning, innovation roadmap & implementation of a new designs - Close work with NAMs to implement exclusive offers in selected store ROSES/HEROES: - Lead change of strategies on historical brands with new pack, new mix (including development of new flavours) - X-functional work with R&D, engineering & supply to implement a new line From September 2011 to October 2012 (1 year 2 months) Brand manager Europe - Persil/Skip/Omo @ - Country management: Support the Australia/New-Zealand team in the strategic plan for 2011 and beyond. Work very closely with the team to ensure great management of launches developing a country specific expertise regarding the local business environment in which the brand competes including category segments and channels. - Project Management: o Lead & support the development of innovations for Aus/New-Zealand on powders and liquids including concept, claims, packaging and communication. o Leading a platform for Europe: strategy, concept, packaging, claim, formulation and follow up of the implementation in EU countries. - Communications development: Leading the communications strategy for Aus/New-Zealand for 2011, specifically the development of ATL communications on different platforms. From October 2010 to September 2011 (1 year) Assistant Brand Manager => Brand Manager Global Dove Deodorant @ - Dove HairMinimising launch: Assisting the development and delivery of the complete mix launched globally including concept, product, design, packaging and 360° communication development. - Project management: Leading multifunctional teams: R&D, Finance, Supply Chain, liaising closely with regions and managing stakeholders’ expectations to ensure high quality, on-time delivery and best in-class implementation. Develop an integrated mix (concept, claims, product, design, packaging, communication) for regions. - Communication development: development of 360° communication for Go Fresh/Core/HairMinimising year 1 & 2: brief to agencies, follow up on creative feedback & production, pre and post views - Launch kit for countries: lead development for Core, HairMinimising year 1 &2 including trade stories. - Budget management: Management of the overall Dove Deodorant budget liaising with finance, key stakeholders (including Dove Deodorant Vice-President, regions and brand teams) - Post Launch analysis: Leading the global analysis for the Go Fresh range including consumer attitude, 6 Ps and key learnings. Analyse and recommendations shared and approved at a leadership meeting. From October 2007 to October 2010 (3 years 1 month) Assistant Brand Manager Europe Lipton Ice Tea @ - Core development: Assist in the development of the evolution of the brand logo, design and communication campaign for Core - Mix development: Assist in the development of mixes for limited editions, core, and powder Ice Tea: concept. product development with R&D, designs and hardware, 360 communication - Lead consumer research: direct work with agencies to set up quantitative, qualitative research tests (with Nielsen, TNS Sofres, Bases) - Team management: Follow up of innovations with local teams, R&D, SC… - Creation of skus book: Development of a Ice Tea book covering all the skus existing in EU From January 2007 to July 2007 (7 months) Assistant Brand Manager Kangoo et VU France @ - Sales & Marketing results follow up - Market Analysis of the 6Ps - Implementation of communication supports (trade leaflet, brochures, internet website, internal documents…) - Involved in Product cycle life follow up (re-stages, limited series…) From July 2005 to July 2006 (1 year 1 month)

From 2003 to 2007 From 2006 to 2006 Flavie Mulot is skilled in: Strategy, Project Management, Management, Marketing Management, FMCG, Marketing Strategy, Market Research, Product Development, Digital Marketing, Competitive Analysis, Cross-functional Team Leadership, Marketing, Customer Insight, Product Marketing, Brand Management, Business Strategy, Forecasting, Stratégie marketing