Lead Storyteller at 90octane
Denver, Colorado
Lead Storyteller @ 90octane Greater Denver AreaDirector of Content Strategy @ Monigle From March 2017 to May 2018 (1 year 3 months) Consultant @ Self-employed Provide companies, nonprofits and higher ed institutions services in the areas of content strategy and production, publication management, SEO strategy and WordPress development. Greater Denver AreaContent Marketing Strategist @ Recruiterbox • Oversaw...
Lead Storyteller @ 90octane Greater Denver AreaDirector of Content Strategy @ Monigle From March 2017 to May 2018 (1 year 3 months) Consultant @ Self-employed Provide companies, nonprofits and higher ed institutions services in the areas of content strategy and production, publication management, SEO strategy and WordPress development. Greater Denver AreaContent Marketing Strategist @ Recruiterbox • Oversaw content strategy for early stage HR tech startup, including social media, editorial calendar and content distribution; efforts resulted in 90 percent increase in monthly blog traffic.• Created SEO keyword-rich content for Recruiterbox website (including blog, landing pages, features pages, etc.).• Contributed content to industry websites including Glassdoor, Small Business Trends, Remote.co and Talent Management.• Partnered with clients to create case studies.• Led media relations efforts, resulting in press from outlets including Harvard Business Review, CBS, Society for Human Resources and Recruiter.com.• Managed relationships with multiple content agencies to ensure delivery and quality of blog and external content.• Produced product videos, including writing scripts and sourcing videographer and voiceover talent.• Developed content-sharing relationships with complementary companies in the HR industry.• Developed relationships with influencers, including recruiting and managing more than a dozen contributors to the blog.• Managed email marketing campaigns and oversaw email list; efforts led to 14X growth in new email subscribers per month.• Tracked traffic and signup rates in Google Analytics.• Managed social media activity.• Launched internal communications program to bridge the gap between remote and office-based team members. From April 2015 to August 2016 (1 year 5 months) Senior Manager of Digital Communications/Editor @ Illinois College of Optometry • Directed digital communications strategy and editorial calendar for ICO and its clinic, Illinois Eye Institute.• Produced alumni email marketing campaigns and biweekly internal communications newsletter.• Created Giving Tuesday campaign that raised over $12,000.• Directed redesigns of three websites, including overseeing activity of creative agency and four staff members.• Launched ICO's APEX Grand Award-winning blog and recruited, managed and edited 15 bloggers.• Launched website for ICO's tri-annual alumni magazine, ICO Matters.• Served as ICO Matters editor; responsibilities included writing articles; managing freelancers; conceiving layouts and graphics with designers; collaborating with executive leadership to develop content; and leading publication redesign.• Strategized and managed most robust social media presence of all 21 peer institutions; launched Twitter, Instagram and Pinterest accounts.• Led social media efforts in IEI's "It's About More than Just the Eyes" awareness campaign, which received the Publicity Club of Chicago's Golden Trumpet Award in the Marketing - Health category.• Produced videos, including Crossing Lines recruitment series.• Supervised staff web developer/designer. From June 2012 to February 2015 (2 years 9 months) Greater Chicago AreaRegional Associate Editor @ Where Magazine • Wrote and edited entertainment, cultural, dining and shopping content for a variety of traveler publications in Chicago and Milwaukee, including monthly magazine, seasonal city guides and annual books.• Wrote scripts for editor’s picks videos.• Managed social media, including launching first Pinterest account in international Where brand.• Managed and edited freelancers. From April 2011 to June 2012 (1 year 3 months) Greater Chicago AreaCity Lights Editor @ Washington City Paper • Wrote features and news stories for print and web.• Managed 20-plus freelancers and edited work for weekly features and for blog.• Directed editorial efforts for special issues like Summer Music Guide and Fall Arts Guide.• Compiled and edited print and web listings; revamped listings for enhanced usability. From March 2010 to March 2011 (1 year 1 month) Washington D.C. Metro AreaCoordinator of Overseas Initiatives @ University of Maryland University College • Created content for and managed design of online classes.• Coordinated faculty and staff presence in classes.• Facilitated live chats with students. • Trained new staff on university's learning management system. From June 2009 to March 2010 (10 months) Washington D.C. Metro AreaReporter @ Olympic News Service • Interviewed players and coaches from men’s and women’s Olympic basketball teams and provided quotes for international journalists via Olympic intranet. • Wrote features for Olympic intranet. From July 2008 to August 2008 (2 months) Beijing, ChinaMembership Manager @ John G. Shedd Aquarium • Oversaw $3 million membership program of over 35,000 households. • Developed content of email marketing, direct mail and brochures. • Coordinated mailings and membership card distribution with printers. • Supervised and hired membership desk staff of four.• Planned educational and social events, ranging in headcount from 10 to 500.• Led behind-the-scenes tours for trustees and donors. From May 2005 to October 2006 (1 year 6 months) Greater Chicago Area
90octane
Lead Storyteller
Greater Denver Area
Monigle
Director of Content Strategy
March 2017 to May 2018
Self-employed
Consultant
Greater Denver Area
Recruiterbox
Content Marketing Strategist
April 2015 to August 2016
Illinois College of Optometry
Senior Manager of Digital Communications/Editor
June 2012 to February 2015
Greater Chicago Area
Where Magazine
Regional Associate Editor
April 2011 to June 2012
Greater Chicago Area
Washington City Paper
City Lights Editor
March 2010 to March 2011
Washington D.C. Metro Area
University of Maryland University College
Coordinator of Overseas Initiatives
June 2009 to March 2010
Washington D.C. Metro Area
Olympic News Service
Reporter
July 2008 to August 2008
Beijing, China
John G. Shedd Aquarium
Membership Manager
May 2005 to October 2006
Greater Chicago Area
What company does Erin Engstrom work for?
Erin Engstrom works for 90octane
What is Erin Engstrom's role at 90octane?
Erin Engstrom is Lead Storyteller
What industry does Erin Engstrom work in?
Erin Engstrom works in the Public Relations and Communications industry.
Who are Erin Engstrom's colleagues?
Erin Engstrom's colleague is Dave Anderson
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