Evaluating campaigns, clients, and industries to inform marketing and sales efforts.

Sr. Product Marketing Manager @ From April 2015 to Present (9 months) Manager, Consultative Services @ From October 2014 to April 2015 (7 months) Sr. Market Analyst @ Research clients, key verticals, and competitors to evaluate market trends, and share findings with stakeholders in sales, product, and operations via written communication and in-person presentations. Use internal and external qualitative and quantitative data to support product, product marketing, sales, and operations. From January 2014 to October 2014 (10 months) Greater Los Angeles AreaSales Solutions Manager @ From July 2011 to December 2013 (2 years 6 months) Client Services Business Manager @ • Manage relationships with motion picture studio clients via onsite support, written and oral communications, business plan creation • Negotiate contract renewals for existing clients, determine pricing for new clients • Develop and pursue new business leads • Provide product information and facilitate sales for Nielsen product catalogue • Analyze qualitative and quantitative sales data for strategy improvements From January 2008 to July 2011 (3 years 7 months) Business Strategy Consultant @ Manage end-to-end processes with timeline creation, daily status calls, and executive summaries Develop and distribute promotional materials for events and product launches Plan and coordinate social events including cocktails, meals, sporting events Present business case recommendations based on data analysis Interview panels and individuals for qualitiative research collection Function as liaison between consulting group and client Develop and execute communication plan Research, summarize analyst reports and published articles Create, distribute, analyze end-user surveys Administrative support, including planning meetings, setting up calls, etc. From October 2004 to December 2007 (3 years 3 months) Intern @ Contribute to brand strategy planning sessions for entertainment industry clients Pitch story ideas, round ups, and trends to potential clients From May 2003 to August 2003 (4 months)

Master of Public Health (M.P.H.), Health Policy & Management @ University of California, Los Angeles From 2012 to 2014 BA, Economics, Religious Studies @ University of Virginia From 2000 to 2004 Erin Crapser is skilled in: Strategy, Analysis, Data Analysis, CRM, Process Improvement, Digital Strategy, Product Marketing, Business Planning, Management, Sales, Online Advertising, Business Strategy, Project Planning, Competitive Analysis, Marketing Strategy, New Business Development, Customer Service