Consultative advertising, marketing and branding professional with 15+ years’ experience managing complex integrated marketing and brand strategy programs for high-profile clients. Strategic thinker with an aptitude for leveraging consumer insights, trends and data to develop solutions. Proficient in social media and mobile marketing, content strategy, traditional media, digital solutions, CRM, brand equity and consumer behaviors. Motivational team
Consultative advertising, marketing and branding professional with 15+ years’ experience managing complex integrated marketing and brand strategy programs for high-profile clients. Strategic thinker with an aptitude for leveraging consumer insights, trends and data to develop solutions. Proficient in social media and mobile marketing, content strategy, traditional media, digital solutions, CRM, brand equity and consumer behaviors. Motivational team leader. Effective collaborator with internal and external agency partners.
VP, Brand Planning Director @ From August 2015 to Present (5 months) Greater New York City AreaPlanning Director @ We help brands by promoting wellness and well-being in a smart, irreverent, award-winning kind of way. From July 2014 to August 2015 (1 year 2 months) Director of Strategy @ The Gate/New York is a full-service, international advertising agency that makes considered purchases worth considering. From April 2013 to July 2014 (1 year 4 months) Greater New York City AreaVice President, Account Director @ BAV Consulting is a global strategic consultancy with expertise in corporate, brand and marketing strategies and customer insights. From December 2011 to February 2013 (1 year 3 months) Senior Consultant @ Faith Popcorn's BrainReserve is a global trend and innovation consultancy. From April 2011 to November 2011 (8 months) Kraft Foods Account, Meredith Integrated Marketing @ MXM (then MIM) is a customer engagement agency that uniquely gets the intersection of brands, consumers, content and commerce. Deep insight into the consumer journey combines with deep expertise in the channels, devices and platforms they use to make decisions. The ability to not only develop a content strategy, but create, manage, disseminate and measure that content’s performance. From February 2009 to April 2011 (2 years 3 months) Senior Program Manager @ For over 100 years, Meredith brands have been committed to providing women with information and inspiration to create a rich and meaningful life. From July 2003 to February 2009 (5 years 8 months) Special Project Manager @ Newsweek has been a staple of American media for over 80 years, bringing high-quality journalism to millions of readers around the globe. From August 2000 to July 2003 (3 years) Marketing Manager @ Jay Chiat's ScreamingMedia remixed, repackaged, and resold other people's content. Ahead of its time. From September 1999 to August 2000 (1 year) Marketing Manager @ Computer Shopper was a monthly consumer computer magazine. From April 1997 to September 1999 (2 years 6 months) Marketing and PR Manager @ Beautycology was a small cosmetic company dedicated to combining the best of nature and science in its products. From February 1995 to April 1997 (2 years 3 months) Administrative Assistant @ Lopez-Cambil was Paloma Picasso's accessories company. From February 1994 to February 1995 (1 year 1 month)
BA, Italian Language and Literature, Art History @ University of Michigan From 1990 to 1993 Bronx HS of Science From 1986 to 1990 Erica Martinez is skilled in: Digital Strategy, Digital Marketing, Integrated Marketing, Social Media Marketing, Customer Insight, Marketing Research, Marketing Strategy, Social Media, Online Advertising, Market Research, Competitive Analysis, Mobile Marketing, Advertising, Brand Development Strategy, Strategic Planning
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