I currently work at RISI in Bedford, MA as a Marketing Manager. I am a graduate of Saint Anselm College with a degree in Business and Communications. Specialties: - Microsoft Office - SalesForce.com - Smart Office - HubSpot - Marketo - Pardot - Cvent - Social Media - Blogging - Constant Contact - Word Press - Photoshop - Inbound Marketing Certified

Marketing Manager, Events @ - Plan, implement and report on marketing programs that drive event attendance and revenue. - Responsible for designing a robust marketing plan for RISI's portfolio of international events. - Plan and execute multi-effort campaigns that include: email, direct mail, telemarketing, paid search and other types of promotion to drive event registration. - Ensure appropriate metrics are in place to measure results - monitor campaigns for effectiveness and revenue generated. Make adjustments accordingly. - Manage, test and improve marketing materials. - Carry out market and customer research, to support business needs. - Manage budget, invoices and costs. - Work with content and event ops teams to implement new event roll outs. From July 2014 to Present (1 year 5 months) Bedford, MAPartner Marketing Specialist @ - Support marketing programs that drive the acquisition of institutional and sponsorship of SALT (a game-changing student membership program that assists students in reducing student loan debt and managing loan repayment) - Work with team members across the sales and marketing on the planning, execution, and measurement of integrated marketing campaigns through the B2B and B2B2C channels. - Active participation in strategic campaign development discussions, launching, tracking and reporting on campaigns, and analyzing campaign efficiency for future marketing efforts. - Coordinate multiple on and offline marketing programs designed to drive new school and sponsor acquisition. - Lead generation and data analysis. From March 2014 to June 2014 (4 months) Boston, MAMarketing Operations Analyst @ Responsibilities: Marketing Automation: - Manage marketing automation tools, programs and campaigns - Manage the integration/deployment of marketing automation tools with newly developed CRM system, bartonassociates.com, and other properties Marketing Campaigns: - Work with team members to create and deploy targeted marketing content and campaigns Database Ownership / Management: - Manage and maintain Barton’s candidate and client marketing database in order to allow for smart, highly targeted, relevant marketing campaigns Metrics - Measure and report on all related marketing campaigns to senior leadership. - Contribute to a wide variety of marketing activities, including print, web, email, online advertising, content development From June 2013 to February 2014 (9 months) Peabody, MAMarketing Associate @ Responsible for inbound marketing processes and reporting, the upkeep and tracking of website and landing pages, content creation and marketing offers, HHI's blogs, email marketing and social media. Create and manage Salesforce campaigns and work with Business Development and the Director of Marketing to generate additional leads and manage existing leads. In charge of managing trade shows and industry events for HHI. Responsible for finding hosting venues for educational seminars and marketing all events. Develop weekly newsletter, advertisements, manage sales activities, assist the Director of Business Development in sales strategies and sales plans, promote HHI services/products, coordinate client information for seminars, create and distribute brochures, maintain computerized customer and prospect database, coordinate marketing communication activities, participate in corporate meetings, and travel to seminars and trade shows when needed. From July 2011 to June 2013 (2 years) Topsfield, MAIntern @ Worked under a financial advisor as a college intern for school credit. Participated in client meetings, gathered research, inputted data using the Smart Office Program , analyzed data, sent out mass mailings, created financial spreadsheets used by every client, created presentations for Insurance Awareness Month and a PowerPoint for Saint Anselm’s internship website. From August 2010 to December 2010 (5 months) Intern/Assistant Recruiter @ Answered phones, managed data entry, organized mass mailings, registered clients for seminars. Role as an Assistant Recruiter: sourced leads, headhunted potential candidates for different job listings and job orders in the LTC industry, contacted possible employees, reviewed and revised resumes. From May 2010 to December 2010 (8 months)

Bachelor of Arts, Business @ Saint Anselm College From 2007 to 2011 Bachelor of Arts, Business @ Saint Anselm College From 2007 to 2011 High School Diploma @ Masconomet Regional High School From 2004 to 2007 Erica Blake is skilled in: Blogging, Advertising, Social Media, Facebook, Salesforce.com, Marketing Communications, Marketing, Marketing Strategy, Public Speaking, Microsoft Office, Healthcare, Trade Shows, Leadership, Sales, Social Media Marketing, CRM, Management, Business Development, Customer Service, Newsletters, PowerPoint, WordPress, Email Marketing, Social Networking, Lead Generation