Proven marketing, alliance management and corporate business development executive consistently delivering value through collaboratively leveraging a strong analytical and strategic skill set to increase sales, expanding into new market segments and improving sales effectiveness.
Functional Expertise
* Alliance Management (Business Partners / Channel Management, Consultant, Analyst)
* Corporate Business Development (Mergers & Acquisitions, Partnerships)
* Marketing (Demand Management, Product Marketing, Product Management, Market Research, Customer Loyalty, Competitive Intelligence, Win-Loss Reporting and Sales Operations)
Director of Marketing, (Product Management, Product Marketing, Demand Management) @ Report to VP Marketing. Positively impact company’s growth by developing overall marketing / GTM Plan for multiple solutions that comprise 50+% of the division’s information technology revenue. Accountable for Upstream (Product Marketing) and Downstream (GTM) efforts. Specific responsibilities include: market development, demand management, channel management, market research, product promotion and coordination with sales.
* Created, designed and led successful multi-pronged programs to generate sales leads, initiate thought leadership and establish corporate/customer relationship. Aspects included
traditional mailings, tele-prospecting campaigns, social media efforts and webinars for prospects & customers.
* Co-led negotiation and managed distribution partner, resulting in 1 sale and multiple leads shortly after contract signing.
* Led new product launch including defining product needs, managing off shore programming, devising internal testing plan, educating sales, performing sales demonstrations and initiating
partnership discussions. Multiple proposals to potential development partners have been presented.
* Led marketing launch efforts for major upgrade to company's flagship product including pricing & packaging strategies, value proposition definition, external & internal outreach efforts and sales campaign creation. Sales to date have met expectations. From March 2014 to Present (1 year 8 months) Alpharetta, GeorgiaExec Director, Market Intelligence & Sales Process(Marketing, Customer Loyalty, Alliance Management) @ Reported to Vice President of Marketing and managed team of 12 with 4 direct reports. Impacted sales for 5 divisions of McKesson Technology Solutions through leading functional areas of alliance management (consultant, industry analyst), marketing operations (market research, customer loyalty) and sales operations.
* Conceived, designed and implemented customer loyalty program that was implemented across 5 divisions, representing 13 programs, to impact customer loyalty / retention and sales
* Conceived, designed and implemented consultant relationship program, that grew from 0 - 200 consultants in 1.5 years, to impact sales
* Re-vamped & led industry analyst (i.e. Gartner, KLAS, MD Buyline, Advisory Board, etc.) program to impact sales and operational efficiency by building long-term relationships of mutual benefit.
*Re-vamped & led competitive intelligence area to improve sales effectiveness.
* Led multiple marketing programs / marketing surveys to impact sales & organizational effectiveness; such as those related to: branding, market perception, buying & strategic priorities. From September 2005 to October 2013 (8 years 2 months) Alpharetta, GADirector, Competitive Intelligence & Market Research (Marketing, Analyst Relations) @ Reported to the Chief Marketing Officer / Vice President of Marketing. Impacted company’s growth by assisting with strategic & sales initiatives by leading marketing functional areas of competitive analysis, industry analyst (Gartner, KLAS, MD Buyline, etc) relationships & market research.
* Re-vamped competitive intelligence area to improve sales
* Led a benchmark audit engagement to overcome a major sales obstacle / marketing issue
* Improved customer satisfaction scores by 30% as reported by an independent 3rd party From December 2001 to August 2005 (3 years 9 months) greater atlanta areaVice President, Corporate Business Development @ Reported to the CEO & President of MedSpecialist which was acquired by cMore Medical Solutions. Impacted company's growth through strategic partnerships, mergers & acquisitions, generating business plans and developing growth strategies.
* Built out medical specialty platform by identifying, negotiating and contracting 7 partnerships and 1 acquisition (MedSpecialist).
* Completed corporate strategic plan following acquisition of MedSpecialists.
* Assisted with MedSpecialists - cMore merger to gain an additional round of funding.
* Reduced burn rate by re-negotiating certain contractual agreements (MedSpecialist). From June 2000 to October 2001 (1 year 5 months) Vice President, Corporate Business Development @ Reported to the Senior Vice President, Corporate Business Development. Impacted company's growth by developing strategic initiatives, initiating high-level business partnerships, conducting market research and completing mergers & acquisitions.
* Helped drive $280+ million recurring, pro-forma revenue in 1998 by completing 4 acquisitions
* Identified demand management as investment area - led all aspects of $90 million NHES acquisition
* Co-led business integration efforts of $1b acquisition of Access Health - $13 million in savings realized
* Led $10 million investment in WebMD which, in addition to follow-ons, netted gain of ~$360 million
* Earned multiple promotions prior to Vice President, Corporate Business Development
Prior roles
* Tool Box Team Leader
* Manager, Technical Release Team From January 1993 to May 2000 (7 years 5 months) Alpharetta, GASenior Consultant @ Experience in hospital information systems engagements, operation pricing reviews and identification of acquisition targets.
Previous Employment
* KPMG Peat Marwick, National Financial Valuation Services Consulting Group (Summer Intern)
* HBO & Company (now McKesson) From July 1991 to November 1992 (1 year 5 months) Charlotte, North Carolina Area
MBA @ Carnegie Mellon University - Tepper School of BusinessBA, BA @ Emory University Eric Lindsay is skilled in: New Business Development, Business Intelligence, Mergers, Customer Loyalty..., Customer Loyalty..., Market Research, Industry Analyst..., consulting relationships, Team Leadership, Team Management, Performance Metrics, Metrics Reporting, Metrics Definition, Mergers & Acquisitions, Acquisition Integration, Management Consulting, Healthcare Consulting, Healthcare Industry, Healthcare Information..., Competitive Analysis, Competitive Intelligence, Strategic Partnerships, Process Improvement, Strategic Planning, Marketing, Product Marketing, Cross-functional Team..., Consulting, Strategy, Business Development, Healthcare, Sales Operations, Sales, SaaS, EHR, Enterprise Software, Sales Process, Sales Management, Revenue Cycle, Salesforce.com, Start-ups, Revenue Cycle Management, Vendor Relationships, Analysis, Leadership, Product Management, Business Process, Management, Program Management