Corporate Vice-President, Marketing @ Herschend Family Entertainment
Director @ Kodak
Lancaster Bible College | Capital Seminary & Graduate School
Eric Lent is Vice President, Americas for the Holiday Inn® brand, including Holiday Inn Resorts®, and Holiday Inn Club Vacations® at InterContinental Hotels Group (IHG). In this role, Eric has strategic and tactical responsibility for the development and delivery of business performance, brand strategy, guest experience, design, food & beverage, as well as the creation and execution
Eric Lent is Vice President, Americas for the Holiday Inn® brand, including Holiday Inn Resorts®, and Holiday Inn Club Vacations® at InterContinental Hotels Group (IHG). In this role, Eric has strategic and tactical responsibility for the development and delivery of business performance, brand strategy, guest experience, design, food & beverage, as well as the creation and execution of all marketing communications.
Before joining IHG, he served as Chief Marketing & Consumer Technology Officer at Herschend Family Entertainment Corporation (HFE), where he was responsible for all aspects of marketing operations nationally, as well as the Harlem Globetrotters.
Previously, Eric spent over seven years with The Hershey Company in various marketing and general management roles in the US and International in both developed and emerging markets. As part of the leadership team that transformed Hershey into a top performing company, Eric helped drive record quarterly earnings and top-line growth; secured the leading share position in the candy, mint and gum category in the United States; and delivered top-tier shareholder return in the consumer packaged-goods sector.
Prior to The Hershey Company, Eric served as a director with Eastman Kodak and brand manager at S.C. Johnson. Eric has a strong track record with global brands, and has won numerous awards for effective marketing and advertising, including the Golden Marble, multiple Effie Awards and the Addy.
Outside of work, Eric likes to spend time with his wife and three sons. He volunteers for Compassion International, served as Board Chairman for the Towson University College of Business and Economics, and coaches youth lacrosse. In 2008, he received the Dean’s Recognition Award from Towson University for his lifetime of career successes.
Vice President, Holiday Inn - Americas @ From May 2015 to Present (8 months) Greater Atlanta AreaAdvisory Board Member @ Sideqik automates previously impossible marketing campaigns using the only Together Marketing Automation platform in the world. Drive results and revenue with affiliates, brand ambassadors and other types of partners. From April 2015 to Present (9 months) CMCTO - Chief Marketing & Consumer Technology Officer @ From March 2014 to May 2015 (1 year 3 months) Greater Atlanta AreaBoard of Directors @ Find a Better Way
A better idea. A better solution. We want to find a better way.
We believe packaging represents the relationship between people and the products they use. Perimeter was started because we want to improve everyday life through better packaging.
By starting with consumers, we discover how and where their current packaging experience is failing them. We take that knowledge and then work with the world’s leading CPGs to get our packaging solutions in-market.
We’re not only the idea-guys. We deliver finished market-ready product. Perimeter is the single point of contact from beginning to end.
The perks of custom design with the ease of stock solutions. Let us show you a better way. From 2012 to May 2015 (3 years) Greater Boston AreaCMO @ From January 2012 to March 2014 (2 years 3 months) Corporate Vice-President, Marketing @ From August 2011 to January 2012 (6 months) Vice President, Global Marketing Excellence and Strategy @ Global leader for Marketing Strategy, Brand Equities and Architectures, Advertising, Media, Digital and Social, PR, Design, Capability Development and Marketing Innovation. From 2009 to July 2011 (2 years) Vice President, Global Traditional Trade, Hershey International @ Led global, cross-functional team in the successful research, development, testing and implementation of a new-to-the-company business model (distribution, sales, product portfolio, and local marketing initiatives) to drive deep market penetration within emerging economies (Brazil, India, China, Mexico and parts of the Middle East, Southeast Asia and Latin America). From 2008 to 2009 (1 year) Vice-President, General Manager, Hershey Canada @ From 2006 to 2008 (2 years) Vice President, Marketing @ From 2005 to 2006 (1 year) Director, Hershey's Chocolate @ From 2004 to 2005 (1 year) Director @ From 1999 to 2004 (5 years) Brand Manager @ Glade, Drano From 1995 to 1999 (4 years) Account Management @ Procter & Gamble, British Airways, J&B Scotch, LensCrafters From 1991 to 1995 (4 years)
Bible @ Lancaster Bible CollegeMarquette UniversityTowson University Eric Lent is skilled in: Global Marketing, Marketing Strategy, Strategy, Brand Management, Consumer Products, Integrated Marketing, Customer Insight, Brand Architecture, Shopper Marketing, Product Innovation, Marketing Management, Segmentation, Market Research, Cross-functional Team Leadership, Marketing Research
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