Instructor (Contract) @ Tyler Junior College – Taught students a variety of graphic and photography courses. – Lectured graphic software to produce brochures, catalogs, logos, and advertisements.– Instructed students about design, use of color and typography From August 2003 to May 2009 (5 years 10 months) Tyler, TexasProduct Marketing Manager @ VieMed Healthcare Marketing Programs Manager @...
Instructor (Contract) @ Tyler Junior College – Taught students a variety of graphic and photography courses. – Lectured graphic software to produce brochures, catalogs, logos, and advertisements.– Instructed students about design, use of color and typography From August 2003 to May 2009 (5 years 10 months) Tyler, TexasProduct Marketing Manager @ VieMed Healthcare Marketing Programs Manager @ HealthSmart Key Accomplishments- Pardot -- Implemented Pardot Integration with Salesforce -- Led Pardot Segmentation Strategy -- Managed 27 Pardot Landing Pages -- Launched 147 Email Marketing Campaigns --- Overall Email Stats: Delivery Rate = 96%, Open Rate = 25%, CTR = 5%- Web Site Development and Maintenance -- Maintained and Optimized HealthSmart’s Corporate Website (Kentico) -- Developed, Launched and Maintained Product Line 2 Web Sites (WordPress)- Trade Show Management -- Managed 17 trade shows – all logistics from registration, shipping and show messaging -- Executed pre and post show email communications and social mediaDeveloped compelling, innovative and effective lead generation tactics – inbound, outbound, digital advertising, social media, content and more – that support the department’s campaign goals using Salesforce and Pardot. Created full marketing campaigns targeted to multiple segments and personas and execute on those plans in collaboration with marketing and sales. Experienced in email marketing, content marketing, social media marketing, newsletters, inbound marketing and web site development. From May 2018 to May 2020 (2 years 1 month) Dallas, Texas, United StatesMarketing Director, Strategy - Digital and Traditional Channels @ Marketing Consultant Develop go-to-market, Health Care Provider (HCP), Direct-to-Patient (DTP), brand, digital marketing, and communications strategies for healthcare and pharmaceutical clients. Implement SEO, SEM, and PPC web analytics and insights.Key Accomplishments- Designed 18 month digital strategy, including persona and journey mapping development, pre-populated social messaging, website SEO & SEM, PPC strategy, CRM segmentation and automation, keyword and campaign landing pages, and an inbound lead scoring strategy.- Increased Click-Through Rate (CTR) by 8%, web traffic by 30%, and converting traffic by 12% within first 6 months.- Improved Marketing Qualified Leads (MQL) by 22% and Sales Accepted Leads (SAL) by 13%.- Maximized close rate on SAL by 9%.- Generated 27% more revenue directly connected to marketing. From May 2016 to May 2018 (2 years 1 month) Dallas/Fort Worth AreaDirector, GPO Marketing @ AmerisourceBergen Key Accomplishments:- Created marketing opportunity inventory and schedule spreadsheet connected to Salesforce to help SOW completion. -- Raised SOW completion rate by 88% in the first 5 months- Collaborated with field sales groups to build integrated marketing and communications plans to support sales goals, priorities, and business development. -- Resulted in a 12% increase in revenue.- Challenged to grow revenue through marketing programs designed for business and pharmaceutical partners. Created a 12 to 18 month tactical marketing planning grid. -- Achieved sales goal by increasing marketing revenue 12% in 7 months.Engineered strategic growth marketing plan for the $8.2B ION Solutions GPO network division. Collaborated cross-functionally with the sales team, pharmaceutical oncology partners, and advertising agencies to sell and develop comprehensive communication programs to ION’s physician membership. From June 2015 to May 2016 (1 year) Frisco, TexasService Line Marketing Manager @ Children's Medical Center Dallas Key Accomplishments:- Implemented marketing scorecard giving each service line a rating based on business strategy and goals, which determined how marketing dollars were spent. -- Reduced uneconomical spending and maximized system revenue by 14%. -- Increased patient appointments by 12%.- Introduced and implemented a 12 month compressive marketing plan template with KPI and ROI goals to improve service line system performance. Reorganized the Service Line Marketing team and created communication schedules for key stakeholders in the system. -- Enhanced the reputation and respect of the Service Line Marketing team, improving marketing campaign efficiencies. -- Achieved 14% increase in revenue.- Drove the SEO, SEM, and PPC strategies. -- Reduced costs by 10% and increased patient visits.Led the service line HCP and DTP marketing strategies for Cardiology, Oncology & Hematology, Urology, Orthopedics, Neurology, Neonatology, Surgery, Gastroenterology, and Medicine Services. Partnered closely with clinical, physician, department, and c-suite leaders. Managed health system’s Service Line Marketing team. From August 2014 to June 2015 (11 months) Dallas, TXDirector of Marketing @ Alsbridge Key Accomplishments:- Spearheaded rebranding initiative and developed new marketing collateral for company, including position/tagline statement, logo, stationary, website, and corporate messaging. Added CRM segmentation fields and used analytics to change email marketing campaign dynamics to increase open rates and click-throughs.- Improved email open rate by 20%, MQL by 12%, and SAL by 8%.- Experienced 6% increase in overall company revenue. From November 2013 to August 2014 (10 months) Dallas, TXCorporate Marketing Manager @ GeoShack North America, Inc. Key Accomplishments:* Built an in-house marketing agency responsible for developing the marketing strategy and producing all marketing materials from print, broadcast, trade show, and digital.* Expanded company from 8 to 22 locations in the US and Canada with double-digit growth each year.* Partnered with Service Repair department to implement the company’s first service loyalty program.* Boosted revenue by 27% over previous year.– Developed and directed the B2C & B2B marketing strategy for 22 technology retail locations across the US and Canada for the largest Topcon Reseller.- Collaborate with field sales groups to build integrated marketing and communications plans to support sales goals, priorities and business development– Launched new products to global markets to dealers and OEM resellers– Analyzed customer markets and product application to create value propositions and product pricing– Led the Communications, Public Relations and media strategy– Developed repair service loyalty program, increased revenue by 27% over pervious year– Managed 42 trade shows and special events throughout the United States and Canada– Developed & maintain 5 subsidiary Wordpress CMS sites & 3 e-commerce websites– Managed internal sales conference, including logistics and schedule– Educated inside and outside sales staff on new products and marketing strategies– Created the strategy for an aggressive in-bound lead generation and nurturing– Led growth opportunities and delivered scored qualified leads to sales– Led SEO, SEM, PPC and Google Analytics strategy, implementation and data analyzation– Copywriting for social media, brochures, sales materials and websites– Netsuite CRM database marketing automation and segmentation From April 2010 to November 2013 (3 years 8 months) Dallas, TXPresident @ PACSDirect Successfully developed and brought to market a medical software start-up SaaS company offering a Picture Archiving Communications systems (PACs) SaaS software solution to internal medicine practices that receives images from radiology modalities and merges images with the electronic health records (EHR). From May 2001 to February 2010 (8 years 10 months) TexasExecutive Vice President of Sales, Marketing @ Vu Ryte Inc Managed marketing operations, including trade show planning, logistics, creative design, and SEO/SEM/PPC optimization. Marketed and sold direct to consumers through e-commerce store. Created Dealer Loyalty Program. From May 2008 to May 2009 (1 year 1 month) Tyler, TexasSenior Manager Creative Services @ Tyler Morning Telegraph – Managed the creative and pre-press departments. – Managed the imposition and plating process for the press– Developed and presented creative concepts and proposals for prospective clients– Developed revenue generating creative marketing campaigns for clients– Created and led digital revenue strategies– Sold press time to commercial customers– Managed the creative content of the website, – Created the SEO, SEM, PPC strategies.– Led the social and viral marketing strategies. – Reduced overtime by 30% and increased production by 23%.– Led the Google Analytics implementation and analyzation of data – Copywriting for social media, brochures, sales materials and websites– Salesforce CRM marketing automation and segmentation From June 2005 to May 2008 (3 years) Tyler, TexasSenior Designer and Web Designer @ CHRISTUS Trinity Mother Frances Health System From May 2001 to May 2005 (4 years 1 month) Creative Director @ SC Creative Services From May 2000 to May 2001 (1 year 1 month) Senior Graphic Designer @ Hudson Printing Company From February 1997 to May 2000 (3 years 4 months)
Tyler Junior College
August 2003 to May 2009
Product Marketing Manager
Marketing Programs Manager
May 2018 to May 2020
Dallas, Texas, United States
Marketing Director, Strategy - Digital and Traditional Channels
May 2016 to May 2018
Dallas/Fort Worth Area
Director, GPO Marketing
June 2015 to May 2016
Children's Medical Center Dallas
Service Line Marketing Manager
August 2014 to June 2015
Director of Marketing
November 2013 to August 2014
GeoShack North America, Inc.
Corporate Marketing Manager
April 2010 to November 2013
May 2001 to February 2010
Vu Ryte Inc
Executive Vice President of Sales, Marketing
May 2008 to May 2009
Tyler Morning Telegraph
Senior Manager Creative Services
June 2005 to May 2008
CHRISTUS Trinity Mother Frances Health System
Senior Designer and Web Designer
May 2001 to May 2005
SC Creative Services
May 2000 to May 2001
Hudson Printing Company
Senior Graphic Designer
February 1997 to May 2000
– Taught students a variety of graphic and photography courses. – Lectured graphic software to produce brochures, catalogs, logos, and advertisements.– Instructed students about design, use of color and typography – Taught students a variety of graphic and photography courses. – Lectured graphic software to produce brochures, catalogs, logos, and advertisements.– Instructed students about design, use of color and typography
What company does Eric Gilmour work for?
Eric Gilmour works for Tyler Junior College
What is Eric Gilmour's role at Tyler Junior College?
Eric Gilmour is Instructor (Contract)
What industry does Eric Gilmour work in?
Eric Gilmour works in the Marketing and Advertising industry.
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