Shopper & Revenue manager @ - Responsible for the shopper marketing strategy for 2 major Danone brands (representing 30% of our turnover), by leveraging 4 pillars: portfolio, pricing, placement and promotion * portfolio --> define the optimal assortment per brand and per customer * pricing --> define the optimal strategy based on revenue management (tailored offer, format strategy) * placement --> define best shelf approach responding to shoppers expectations with a value mindset * promotion --> define best promo strategy - Close inter-department collaboration (finance, marketing, supply chain, sales) - Responsible for the Danone Dairy promotional strategy - People management: coaching, developing and leading of 1 junior profile, reporting directly From October 2014 to Present (11 months) Brussels Area, BelgiumTrade Marketing Manager @ - Development of the promotional plan for the Active Health brands - Development of the Y+1 Activation plan for the Active Health brands based on in-depth analysis (sell-in, sell-out, GfK) and brand strategies. - Guardian of the P&L for each promotion: optimization of promo ROI & CANN impact + budget management - Close inter-department collaboration (finance, supply chain, marketing, field, KAM, customer marketing, legal) - Close collaboration with the Sales Activator to ensure excellence in execution of the support plan - Revenue management: optimization of Danone’s promotional efficiency. Be the key opinion leader and guardian for the promotional KPI’s (eg ROI) within the company and this in close collaboration with an external consultancy agency - People management: coaching and on-boarding of the Sales Activator From January 2014 to October 2014 (10 months) Brussels Area, BelgiumJunior Promo Manager @ From February 2013 to December 2013 (11 months) Brussels Area, BelgiumJunior Key Account Analyst @ Analytical support for the Key Account Managers: - Margin analysis based on internal data - Promo performance analysis based on Nielsen data - Development weekly follow up (Volumes / CAF) tool - Ad hoc projects From September 2012 to February 2013 (6 months) Brussels Area, BelgiumCommercial Trainee @ Responsible for the development of fresh dairy category in 90 stores (region of Ghent): - Optimization of shelf space working on the different Category Management KPI’s - Negotiation of extra placements, assortment optimization, innovations - Strengthen the commercial relationship in the POS Management of a junior project: “The impact of PLV materials on sales results”. From August 2011 to August 2012 (1 year 1 month)

Master en Sciences de Gestion, Marketing @ Les Facultés Universitaires Catholiques de Mons From 2009 to 2011 Bedrijfsmanagement, Marketing @ Katholieke Hogeschool Zuid-West-Vlaanderen From 2006 to 2009