Online marketing professional with broad experience in US and International Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Business Development various other paid search marketing and online marketing campaigns
• Achieved hundreds of competitive organic traffic search engine rankings in the US and Internationally for dozens of online properties
• Significant experience in technical SEO including removals of Panda and Penguin penalties
• Managed paid search campaigns and pay-per-click across Google Adwords, Bing Adcenter, Naver (Korea), Yandex (Russia) (Turkey), Yahoo Japan and 2nd tier ad networks - Google Adwords Qualified Individual certification, Bing Advertising Certified, Yandex.Direct Certification
• Built power user social media profiles on Digg/Reddit/Stumbleupon/Twitter and generated millions of social media visits across multiple sites and reported on campaign performance to executives
• Developed content partnerships with top tier media companies.
• Proficient in Google Analytics (Passed Google Advanced Reporting and Analysis Certification exam)
• Conducted and mange a/b campaign optimization and multivariate testing to optimize user acquisition funnels
• Conference speaker at world-famous industry conferences
• Published on top tier digital marketing blogs and websites
Specialties:
• Search Engine Optimization (SEO) & International SEO
• Content optimization
• Managing agencies and online marketing campaigns
• Search Engine Marketing (SEM)/ Pay per Click (PPC), bid management
• Social Media and Viral campaigns
• Media Buying
• Link building strategies + citation building for local SEO
• Traffic Business Development
• Leveraging web analytics to find traffic growth opportunities
• Landing page optimization (A/B testing) with Optimizely
Director of Marketing, APAC @ Drive the adoption and growth of SurveyMonkey all across Asia From February 2015 to Present (11 months) SingaporeOnline Marketing Manager @ In-house global SEO lead for SurveyMonkey and Wufoo in English and globally across 16 international language sites.
Manage SEM campaigns in the US, Korea, Turkey, Russia and Japan From May 2012 to February 2015 (2 years 10 months) San Francisco Bay AreaDirector, Search Engine Marketing & Social Media @ • Ownership of all Search Engine Optimization: on-page SEO, on site architecture and structure with Engineering, Product and Editorial teams, keyword research and planning, off-page link building strategies, and traffic acquisition reporting to executives
• Created and and managed all paid search campaigns on Adwords, Bing Adcenter and other paid traffic networks: keyword campaign building, bidding strategies, landing page optimization, ad copy creation and testing and contextual placements
• Developed content syndication partnerships with some of the most trafficked online media websites
• Social Media optimization, coordinated with editorial and external contractors on viral content and infographic creation and promotion of stories on Twitter/Facebook/Digg/Reddit/Slashdot/Stumbleupon From August 2008 to May 2012 (3 years 10 months) Business Development @ • Handled 60+ large web publishers and online media companies focused on Insurance and Finance Cost per Action (lead generation) online advertising campaigns;
• Assisted publishers in coding PHP, MySQL, HTML, CSS and Javascript for use in building out landing pages for advertising campaigns
• Developed PowerPoint training decks for training new hires on core technology
• Created Excel reporting dashboards for daily revenue reporting
• Advised publishers with SEO, PPC Campaigns, Google Analytics, conversion metrics, and A/B testing to develop publisher accounts to maximum revenue; From November 2006 to July 2008 (1 year 9 months) Analyst @ • Initiated contact, and presented promising acquisition opportunities with compatibility to existing equity holdings to primary shareholders;
• Developed analytical Excel Data Models for promising deals From May 2006 to August 2006 (4 months) Online Marketing Consultant @ From May 2004 to March 2006 (1 year 11 months) Associate Portfolio Manager @ Series 7 Registered assistant to a wealth manager with $500 million under management From September 2002 to July 2003 (11 months) New York Stock Exchange Floor Clerk @ Tracked and transmitted all incoming orders and calculated and reported executed trades. From November 2000 to March 2001 (5 months)
MBA, Entrepreneurship @ University of Baltimore From 2004 to 2006 BA, Religious Studies @ Neveh Zion From 2004 to 2004 Accounting, Entrepreneurship @ University of Maryland College Park From 2001 to 2004 certificate Program, C++, Java, Javascript, PHP, Mysql, Linux @ Foothill College Eli Schwartz is skilled in: SEO, SEM, Google Analytics, Online Marketing, Online Advertising, Google Adwords, Web Analytics, Social Media, Social Media Marketing, Organic Search, A/B testing, Landing Page Optimization, Lead Generation, Viral Marketing, Copywriting
Websites:
http://www.surveymonkey.com,
http://www.wufoo.com