Digital Marketing Lead
Menlo Park, California
Sr. Director, Digital Marketing and Demand
March 2014 to September 2017
Redwood City, CA
Director, Marketing Automation
July 2012 to March 2014
Redwood City, CA
E-Marketing Manager - Mid-Market, SMB, and Latin America
January 2003 to February 2007
San Jose, CA
Marketing Metrics Manager
July 2000 to March 2002
Senior Marketing Analyst
October 1999 to July 2000
Director, Customer Contact Strategy - Global Marketing Operations
May 2007 to April 2012
Marine Terminals Corporation
January 1993 to June 1996
What company does Earle Carlson work for?
Earle Carlson works for Facebook
What is Earle Carlson's role at Facebook?
Earle Carlson is Digital Marketing Lead
What industry does Earle Carlson work in?
Earle Carlson works in the Internet industry.
Digital Marketing Lead @ Facebook Menlo Park, CaliforniaSr. Director, Digital Marketing and Demand @ Informatica Led the strategy and deployment of all corporate Demand Generation integrated GTM campaigns including email, website content, SEM, display, remarketing, and paid social in 13 international markets. Built a team of best in class digital marketers in North America, EMEA and APJ to drive Demand Generation and quarterly pipeline creation in Salesforce. From March 2014 to September 2017 (3 years 7 months) Redwood City, CADirector, Marketing Automation @ Informatica Responsible for driving Demand Generation to a higher level of automation and expertise. Structured and launched go-to-market plays across international markets, generating thousands of high quality leads in Salesforce.com and millions of dollars in pipeline each quarter. From July 2012 to March 2014 (1 year 9 months) Redwood City, CAE-Marketing Manager - Mid-Market, SMB, and Latin America @ Cisco Systems Managed a team of 12 marketing specialists dedicated to launching demand generation campaigns for US SMB, US Mid-Market Business and Latin American markets. Responsible for Field Marketing lead generation through email and database marketing, telemarketing, online advertising, webinars, seminars, and events. Launched over 2,000 distinct demand generation campaigns per year, driving leads through our CRM solution. From January 2003 to February 2007 (4 years 2 months) San Jose, CAMarketing Metrics Manager @ AvantGo Managed on-line and off-line user expansion programs designed to meet market-penetration objectives for Mobile industry. Interfaced with Product Development and IT departments in the development and rollout of company wide metrics for handheld software company. From July 2000 to March 2002 (1 year 9 months) Senior Marketing Analyst @ Visto Corporation Profiled member activity and website usage to provide strategies for future product development. Defined reporting requirements and standardized core performance metrics. Tracked the impact of marketing campaigns and channeled results into action items. Conducted competitive analysis and forecasted the impact of industry developments. Forecast ad impression inventories to define sales department goals. From October 1999 to July 2000 (10 months) Director, Customer Contact Strategy - Global Marketing Operations @ Yahoo! Inc. Led an international cross functional team to launch email marketing services in over across 30 countries in 16 different languages for Yahoo!. Responsible for the on-time delivery of 1,000+ email campaigns per year, delivering 1.5 billion well-targeted marketing messages with strong/clear calls to action. Developed and managed international operations, policies, and best practices for Email and Mobile Direct Marketing. From May 2007 to April 2012 (5 years) Sunnyvale, CABusiness Analyst @ Marine Terminals Corporation • Designed, coordinated and executed the first company-wide budget for a multi-million dollar corporation. • Analyzed and projected the impact of financial and operational projects, which brought the company 50% growth within 2 years. • Developed and implemented the first corporate ROA and ROI reporting methods to track and evaluate profitability and performance. From January 1993 to June 1996 (3 years 6 months)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 11 month(s)
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