A senior executive with excellent track record of delivery across numerous retail disciplines, including supply chain, buying & marketing, BI and strategy development. A specialist in managing key retail levers (range & space, price & promotions) both at category and corporate level, with the ability to transform analysis and insight into clear strategy and sustainable business improvement. Specialties:Category management best practice Price and promotional management, both strategic and operational Range development, at general assortment and store specific levels Retail space management (from macro optimisation programmes and micro level merchandising) Consumer and competitor insight and understanding Market analysis and evaluation Value strategy development Business intelligence consulting

Owner & Director @ As independent consultants we work with retail businesses to help them synthesise customer, competitor and commercial considerations to deliver innovative retail strategies. Our approach is built on robust analysis with a pragmatic focus in order to develop fact-based insight and solutions. With a breadth of experience across numerous retail disciplines we evolve strategies that resonate across businesses, get implemented and achieve real results. From August 2011 to Present (4 years 3 months) Head of Retail Space @ Key Responsibilities: Development and evaluation of longer term space strategy, optimisation of cross category macro space through store intervention programme, and initiative development and execution. Key Achievements: Development of full-economic review of category space (covering specific costs, net profit contribution and projected market growth rates) improving ROI over full 5 year investment term. From 2010 to July 2011 (1 year) Head of Pricing & Value Strategy @ Key Responsibilities: Development and execution of strategic framework for price and promotions, management of price investment, competitor benchmarking and customer price perception research. Key Achievements: Successfully evolved and implemented bespoke category value strategies, leading directly to improved customer corporate value perception with substantial increases in net profitability. From 2008 to July 2011 (3 years) Head of Category Management Development @ Key responsibilities: Led integration of new price, promotional and ranging tools and process into category management team. Key Achievements: Step changed category performance and delivered substantial incremental profit through successful implementation of fact-based analytical approaches. From 2008 to July 2011 (3 years)

MA, Contemporary Culture @ York University From 1990 to 1991 1st class BA, Humanities @ Nottingham Trent University From 1986 to 1989 Duncan Moules is skilled in: Retail, Analysis, Promotions, Profit, Customer Insight, Pricing, Strategy, Marketing, Market Analysis, Team Leadership, Brand Management, FMCG, Merchandising