Head of Digital Marketing
October 2015 to Present
The Hut Group
Group Head of Marketing Innovation
July 2015 to September 2015
The Hut Group
Head of Search
April 2015 to June 2015
The Hut Group
Head of Paid Search
February 2014 to March 2015
January 2013 to January 2014
Manchester, United Kingdom
July 2012 to January 2013
2005 to July 2012
What company does Duke Tanson work for?
Duke Tanson works for boohoo.com
What is Duke Tanson's role at boohoo.com?
Duke Tanson is Head of Digital Marketing
What industry does Duke Tanson work in?
Duke Tanson works in the Marketing and Advertising industry.
10 years’ senior level ecommerce experience, developing digital strategies for some of UK leading brands across multiple industries. I've developed and led the implementation of the successful digital marketing strategies for brands such as Myprotein, Lookfantastic, Zavvi, Exante Diet, Vodafone, Jury Doyle, Kwik Fit Insurance, Best Western Hotels, Alpha Rooms and a host of leading UK brands. Currently responsible for Paid Search, SEO, Content and Social Media at The Hut Group, winner of the Sunday Times Profit Track 100. Key Achievements • DoubleClick Search integration that improved PPC efficiency, delivering an annualised cost saving of £2m whilst delivering 49% YOY sales growth. • Launching a shopping team that collaborated with channel intelligence to deliver improved shopping feeds for Google, Bing, Facebook and affiliate networks. • Worked closely with our development team to deliver content API feed management process, which is able to submit product element changes to shopping engines in real-time. • Generated in excess of 1.2m transactions in 125 countries in a year. • Launched programmatic display, using DoubleClick Bid Manager across 16 brands and 61 international websites. Specialties: Integrated digital strategy, Biddable Media Ecommerce PPC SEO Social Media Marketing Programmatic AttributionHead of Digital Marketing @ From October 2015 to Present (3 months) Group Head of Marketing Innovation @ From July 2015 to September 2015 (3 months) Head of Search @ Managed a multilingual team of 42 across PPC, SEO, content and social media, implementing digital marketing strategies for 16 brands, 63 websites in 18 languages globally. Developed a holistic search marketing strategy that allowed for collaboration between PPC, SEO and social media, ensuring consistency in customer engagement with brands. Led the group’s search expansion into USA, France, Germany, Spain and a host of other countries in Europe. Instituted collaborative tactics between PPC and SEO that allowed both channels to benefit from shared keyword research, creative messaging and PPC tactical bidding. Formed a Google shopping team that utilised expertise in PPC, IT and our content teams. Worked with our IT team to develop a content API which allows for real-time Google shopping product management and bidding. Launched DoubleClick Bid Manager who help scale the group’s programmatic display globally. From April 2015 to June 2015 (3 months) Head of Paid Search @ I head a team of multilingual paid search specialists, delivering world class paid strategies for 16 brands and over 45 websites globally. I work closely with heads of SEO, CRM, Social , Affiliate Marketing and Commerical Analysis to deliver integrated digital strategies that delivers continuous growth at cost efficient levels for the group. From February 2014 to March 2015 (1 year 2 months) Search Manager @ iProspect Manchester is a leading global digital performance agency helping to grow the world’s most sought-after brands, by targeting audiences that are ready to act and find inventive ways to turn intention into action. With 55 offices in 40 countries, iProspect has 1,750 people nurturing relationships and driving business forward. As part of the Dentsu Aegis Network we are one of the world’s leading, focused media and digital communications groups. From January 2013 to January 2014 (1 year 1 month) Manchester, United KingdomDirector @ Worked as a freelance consultant providing strategic PPC and SEO solutions to small scale businesses within the West Yorkshire Region. Implemented SEO solutions for a number of UK websites, improved rankings and their overall organic search volume. Conducted a link review of a leading UK voucher code website, embarked on a link cleanup process and successfully managed to get a manual penalty removed. From July 2012 to January 2013 (7 months) Director @ As one of the founding directors, I was in charge of the company’s successful affiliate marketing growth in USA, France, Germany, Italy and Australia. I developed the strategic plan and led the team than run the paid search campaign for Vodafone In Google, MSN, Yahoo, Miva and Mirgao. The team’s excellent work generated in excess of 7000 handset sales annually. I’ve also handled successful PPC campaigns for Jurys Doyle, Kwik Fit Insurance, Alpha Rooms and a few other UK brands. I wrote a detailed specification and managed the design and build of www.voucherseeker.co.uk by www.chaptereight.com. From 2005 to July 2012 (7 years) MBA @ University of LeedsCIM, Marketing @ London School of marketingB.A (Hons), Psychology @ University of Ghana Duke Tanson is skilled in: Digital Marketing, PPC, SEO, SEM, Google Adwords, Affiliate Marketing, Google Analytics, Mobile Marketing, Website Development, Ecommerce, MSN AdCenter, Search, Business Strategy, Google Adwords Professional, Performance Based Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
There's 79% chance that Duke Tanson is seeking for new opportunities
Issued by Hitwise · March 2007
Issued by The Hut Group · December 2014
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